Ep. 2098 Uncorking the future of wine for Gen Z with William Predhomme, Valentina Abbona | wine2wine Business Forum 2023

Ep. 2098 Uncorking the future of wine for Gen Z with William Predhomme, Valentina Abbona | wine2wine Business Forum 2023

Welcome to Episode 2098, where we present a session recording from the wine2wine Business Forum 2023. Today’s episode is entitled “Uncorking the future of wine for Gen Z” and features William Predhomme DipWSET, IWA and Valentina Abbona of the Marchesi di Barolo winery. Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market-focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: This session explores the captivating world of wine marketing and promises to be an immersive experience that delves into the secrets of engaging the wine buyers of tomorrow. Led by William Predhomme, Italian Wine Ambassador & elder millennial, the presentation will not only showcase interactive strategies but also provide unique insights into the benefits gained through the ambassadorship experience. Together, the speaker and the audience will uncork the potential of Gen Z’s wine preferences and explore how experiential marketing, paired with authentic relationships, can revolutionize the wine industry. This session will offer the opportunity to delve into the future of wine marketing and discover the limitless possibilities for your own business’s success. About the hosts: Valentina Abbona, 6th generation of the Marchesi di Barolo winery together with her brother Davide, lives a passionate and deep relationship with wine, is for her emotion, feeling, history, terroir and – above all – home. She attended the Bocconi University and graduated with distinction in Business Administration and then undertook several international exchange programs that took her from Manchester to Hyderabad (India) and again to New York, as well as to Shanghai, a city where she worked for about a year at a prestigious family-owned consulting firm. Together with her mother Anna, Valentina is now at the helm of the Cantine dei Marchesi di Barolo. William Predhomme is a highly accomplished leader in the marketing and wine industries. As the CEO of Predhomme Strategic Marketing, a Canada-based international marketing and distribution company, he has demonstrated his expertise in Wine, Spirits, and Food. Throughout his career, William has successfully guided numerous well-known brands to new heights using his insightful understanding of global market dynamics. His strategic marketing campaigns have resonated with consumers worldwide, establishing him as a skilled professional in his field. Beyond his marketing role, William is also a notable wine producer, making a mark on vineyards in Oregon, South Africa, and Ontario through his venture, Pearce Predhomme Wines. His wines have gained acclaim from industry peers and wine enthusiasts for their quality and character. William’s commitment to learning is evident in his impressive educational achievements, including the WSET Diploma, the Court of Master Sommeliers Advanced Certificate, and the title of VIA Italian Wine Ambassador in 2016. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

Episoder(2569)

Ep. 25 Monty Waldin interviews Valentina Argiolas of Argiolas Winery | Discover Italian Regions: Sardinia / Sardegna

Ep. 25 Monty Waldin interviews Valentina Argiolas of Argiolas Winery | Discover Italian Regions: Sardinia / Sardegna

This Italian Wine Podcast journey today takes us to the beautiful island of Sardinia with Argiolas winery. Monty Waldin chats to Valentina Argiolas who helps listeners discover Sardinian grape varieties and the typical wine and food culture of the island. Sardinia is also the region which boasts the greatest number of centenarians alive. Sip some excellent Sardinian wine with Monty to learn how to drink from the fountain of youth!

17 Mai 20177min

Ep. 24 Monty Waldin interviews JC Viens (VIA Ambassador & Editor at Spirito diVino Asia) | Education meets Business

Ep. 24 Monty Waldin interviews JC Viens (VIA Ambassador & Editor at Spirito diVino Asia) | Education meets Business

In this podcast, Monty Waldin meets JC Viens, editor of the magazine Spirito diVino Asia and Vinitaly International Academy Ambassador. Monty and JC talk about the perception of Italy and of Italian wine in Asia. JC’s comments offer an interesting reflection about the potential of the Asian market for Italian wine producers.

15 Mai 201713min

Ep. 23 Monty Waldin interviews Henry Davar (Vinitaly International Academy Italian Wine Expert) | Education meets Business

Ep. 23 Monty Waldin interviews Henry Davar (Vinitaly International Academy Italian Wine Expert) | Education meets Business

In this episode, Monty Waldin interviews Henry Davar who completed the Vinitaly International Academy certification course in Verona in April 2017, reaching the Expert Level at first sitting. Henry talks to Monty about growing up in New York City, about his work as wine educator in Las Vegas, and his transformative encounters with Italian wine and the community of Italian wine producers.

10 Mai 20178min

Ep. 22 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Sangiovese | Introduction to Aglianico, Glera, and Sangiovese

Ep. 22 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Sangiovese | Introduction to Aglianico, Glera, and Sangiovese

In this episode Monty Waldin and Vinitaly International Academy Scientific Director 2014-2018 Ian D’Agata discuss Italy’s most widely planted red grape variety: Sangiovese. Ian brings us on a journey through Sangiovese areas in Tuscany and Emilia Romagna. He also talks about the origin of the name and his favorite wine and food combination for Sangiovese. Ian D'Agata is an award winning-wine writer, his book "Native Grapes of Italy" (University of California Press) received the prestigious Louis Roederer International Wine Writers’ Award in the category Book of the Year 2015. He has been writing and lecturing about food and wine for more than 25 years.

9 Mai 201714min

Ep. 21 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Glera | Introduction to Aglianico, Glera, and Sangiovese

Ep. 21 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Glera | Introduction to Aglianico, Glera, and Sangiovese

Here is another episode dedicated to Italian native grape varieties. Monty Waldin and Vinitaly International Academy Scientific Director 2014-2018 Ian D’Agata discuss the Glera grape variety and one of its most famous wines, Prosecco. Join Monty and Ian also to find out how to make the famous Prosecco-based cocktail Bellini. Ian D'Agata is an award winning-wine writer, his book "Native Grapes of Italy" (University of California Press) received the prestigious Louis Roederer International Wine Writers’ Award in the category Book of the Year 2015. He has been writing and lecturing about food and wine for more than 25 years.

8 Mai 201710min

Ep. 20 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Aglianico | Introduction to Aglianico, Glera, and Sangiovese

Ep. 20 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Aglianico | Introduction to Aglianico, Glera, and Sangiovese

Italian Wine Podcast aims to inform, educate, and entertain about Italian Wine. This episode introduces listeners to one of the many native grape varieties which are cultivated in Italy: the Aglianico. Join Monty Waldin chatting to wine expert and Scientific Director of the Vinitaly International Academy (2014-2018) Ian D’Agata. Ian is an award winning-wine writer, his book "Native Grapes of Italy" (University of California Press) received the prestigious Louis Roederer International Wine Writers’ Award in the category Book of the Year 2015. He has been writing and lecturing about food and wine for more than 25 years.

7 Mai 201714min

Ep. 18 Monty Waldin interviews Deborah Brenner of Women of the Vine and Spirits | Italian Wine Personalities

Ep. 18 Monty Waldin interviews Deborah Brenner of Women of the Vine and Spirits | Italian Wine Personalities

In this episode Monty Waldin interviews Deborah Brenner, Founder and President of Women of the Wine and Spirits, the “membership alliance dedicated to the support and advancement of women in the alcohol beverage industry.” Monty meets Deborah on the eve of the inauguration of the European chapter of Women of the Vine and Spirits, launched on 11 April 2017 during Vinitaly. Join Monty and Deborah for a compelling conversation about the work of the alliance in offering support and empowerment for women working in the wine and spirits business.

6 Mai 201719min

Ep. 19 Monty Waldin interviews Anselmo Guerrieri Gonzaga of Tenuta San Leonardo | Discover Italian Regions: Trentino-Alto Adige

Ep. 19 Monty Waldin interviews Anselmo Guerrieri Gonzaga of Tenuta San Leonardo | Discover Italian Regions: Trentino-Alto Adige

In this episode, Monty Waldin hosts Anselmo Guerrieri Gonzaga of Tenuta San Leonardo in Trentino to discuss regional grape varieties, their traditional methods of winemaking, interesting wine and food combinations, and ‘la botte’, an old and unusual wine bar in the heart of the San Leonardo estate. Tune in to Monty Waldin’s and his guests’ storytelling!

3 Mai 20178min

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