Ep. 2098 Uncorking the future of wine for Gen Z with William Predhomme, Valentina Abbona | wine2wine Business Forum 2023

Ep. 2098 Uncorking the future of wine for Gen Z with William Predhomme, Valentina Abbona | wine2wine Business Forum 2023

Welcome to Episode 2098, where we present a session recording from the wine2wine Business Forum 2023. Today’s episode is entitled “Uncorking the future of wine for Gen Z” and features William Predhomme DipWSET, IWA and Valentina Abbona of the Marchesi di Barolo winery. Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market-focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: This session explores the captivating world of wine marketing and promises to be an immersive experience that delves into the secrets of engaging the wine buyers of tomorrow. Led by William Predhomme, Italian Wine Ambassador & elder millennial, the presentation will not only showcase interactive strategies but also provide unique insights into the benefits gained through the ambassadorship experience. Together, the speaker and the audience will uncork the potential of Gen Z’s wine preferences and explore how experiential marketing, paired with authentic relationships, can revolutionize the wine industry. This session will offer the opportunity to delve into the future of wine marketing and discover the limitless possibilities for your own business’s success. About the hosts: Valentina Abbona, 6th generation of the Marchesi di Barolo winery together with her brother Davide, lives a passionate and deep relationship with wine, is for her emotion, feeling, history, terroir and – above all – home. She attended the Bocconi University and graduated with distinction in Business Administration and then undertook several international exchange programs that took her from Manchester to Hyderabad (India) and again to New York, as well as to Shanghai, a city where she worked for about a year at a prestigious family-owned consulting firm. Together with her mother Anna, Valentina is now at the helm of the Cantine dei Marchesi di Barolo. William Predhomme is a highly accomplished leader in the marketing and wine industries. As the CEO of Predhomme Strategic Marketing, a Canada-based international marketing and distribution company, he has demonstrated his expertise in Wine, Spirits, and Food. Throughout his career, William has successfully guided numerous well-known brands to new heights using his insightful understanding of global market dynamics. His strategic marketing campaigns have resonated with consumers worldwide, establishing him as a skilled professional in his field. Beyond his marketing role, William is also a notable wine producer, making a mark on vineyards in Oregon, South Africa, and Ontario through his venture, Pearce Predhomme Wines. His wines have gained acclaim from industry peers and wine enthusiasts for their quality and character. William’s commitment to learning is evident in his impressive educational achievements, including the WSET Diploma, the Court of Master Sommeliers Advanced Certificate, and the title of VIA Italian Wine Ambassador in 2016. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

Episoder(2569)

Ep. 17 Monty Waldin interviews Norbert Reinisch of Braida Winery | Discover Italian Regions: Piedmont / Piemonte

Ep. 17 Monty Waldin interviews Norbert Reinisch of Braida Winery | Discover Italian Regions: Piedmont / Piemonte

In this episode, Monty Waldin meets Norbert Reinisch of the Braida winery in Piedmont. Together they unveil the history of the Bologna family, the evolution and charm of Braida’s barbera wines and their suitability with some typical Piedmontese dishes. Not to miss if you love wines with a great character and versatility like barbera!

2 Mai 201710min

Ep. 16 Monty Waldin interviews Karoline Walch of Elena Walch Winery | Discover Italian Regions: Trentino-Alto Adige

Ep. 16 Monty Waldin interviews Karoline Walch of Elena Walch Winery | Discover Italian Regions: Trentino-Alto Adige

In this episode of Italian Wine Podcast, Monty Waldin talks to Karoline Walch of the Elena Walch wine estate founded in 1869 in Alto Adige. Karoline represents the fifth generation of wine-makers in her family. In the interview she talks to Monty about sustainable viticulture and indigenous grape varieties of Alto Adige, and about the reception of women working in the wine business.

25 Apr 201713min

Ep. 15 Monty Waldin interviews Chiara De Iulis Pepe of Emidio Pepe | Discover Italian Regions: Abruzzo

Ep. 15 Monty Waldin interviews Chiara De Iulis Pepe of Emidio Pepe | Discover Italian Regions: Abruzzo

In this episode Chiara De Iulis Pepe of the Emidio Pepe wineries tells Monty Waldin about the benefits of growing grapes using pergola supports — a technique her estate has always successfully employed since the beginning. Chiara fondly describes how grape stomping at Emidio Pepe is also a tradition which brings the family together. Hear more about Montepulciano d’Abruzzo and the story of Chiara’s grandfather Emidio in this conversation with Monty.

24 Apr 201710min

Ep. 14 Monty Waldin interviews Renzo Rosso of Diesel Farm | Discover Italian Regions: Veneto

Ep. 14 Monty Waldin interviews Renzo Rosso of Diesel Farm | Discover Italian Regions: Veneto

Fashion entrepreneur Renzo Rosso, generally known for being the “denim genius” who founded Diesel Jeans and a number of global fashion and lifestyle brands, is also a passionate wine producer. His Diesel Farm features over 100 hectares on the Marostica hills and grows Chardonnay, Merlot, Cabernet Sauvignon, and Pinot Nero. In the interview Rosso speaks about his humble beginnings, growing up on a farm and helping his father with the land and the animals. Join us for another Cin Cin with Italian Wine People!

5 Apr 201713min

Ep. 12 Monty Waldin interviews Alessio Planeta of Planeta Winery | Discover Italian Regions: Sicily / Sicilia

Ep. 12 Monty Waldin interviews Alessio Planeta of Planeta Winery | Discover Italian Regions: Sicily / Sicilia

In this podcast Alessio Planeta of the Planeta Wineries talks to Monty Waldin about the history of his family wineries, five estates in beautiful spots around Sicily. Alessio tells Monty about his love for Sicily which he deems “the heart of the Mediterranean” not only for its wines but also for its food. He also tells Monty that “one of the greatest pleasures of life is to drink wine while you cook.” Join Monty Waldin on Italian Wine Podcast and stay tuned more “cin cin” with Italian Wine People, forthcoming after Vinitaly 2017.

8 Mar 201710min

Ep. 13 Monty Waldin interviews Francesco Zonin of the Zonin Family Winery | Discover Italian Regions: Veneto

Ep. 13 Monty Waldin interviews Francesco Zonin of the Zonin Family Winery | Discover Italian Regions: Veneto

In this episode, Francesco Zonin of the Zonin Family Winery talks to Monty Waldin about the challenge to communicate the uniqueness of Italian wine, since Italy has a huge grape biodiversity. Francesco also talks about the Italian wine culture and how wine is synonymous with community: in Italy people “live wine” with family and friends. Italian Wine Podcast, hosted by wine writer Monty Waldin, explores family histories, wine-making traditions, and personal stories of renowned producers of Italian wine.

7 Mar 201716min

Ep. 7 Monty Waldin interviews Maria Sabrina Tedeschi of Cantine Tedeschi | Discover Italian Regions: Veneto

Ep. 7 Monty Waldin interviews Maria Sabrina Tedeschi of Cantine Tedeschi | Discover Italian Regions: Veneto

In this episode of Italian Wine Podcast, Maria Sabrina Tedeschi from Cantine Tedeschi in Valpolicella tells Monty Waldin about her commitment to protect what the past generations did for Valpolicella and her willingness to improve both the quality and the image of the land. She also tells Monty about her love for Burgundy wines and the Burgundy region where she spent 6 months in an Erasmus exchange. According to Maria Sabrina, Burgundy wines share a similar elegance to Valpolicella wines. Join Monty Waldin on Italian Wine Podcast for exciting conversations about Italian wine.

7 Mar 20178min

Ep. 9 Monty Waldin interviews Giuseppe Mazzocolin of Felsina Berardenga Winery in Chianti Classico | Discover Italian Regions: Tuscany / Toscana

Ep. 9 Monty Waldin interviews Giuseppe Mazzocolin of Felsina Berardenga Winery in Chianti Classico | Discover Italian Regions: Tuscany / Toscana

In this episode, Giuseppe Mazzocolin from the Fèlsina Berardenga Winery in Chianti Classico tells Monty Waldin that he started to learn about wine “in the family of our farmers, in the osteria, in the trattoria, when wine was something in-between, a connection.” Giuseppe tells Monty that wine-making is also an important expression of man’s deep connection with the natural world. “When I see Siena from our vineyard it is a great way to understand that we are connected with the natural world.” Giuseppe talks about his former career as a literature teacher and how his career path changed when he fell in love with his wife Gloria Poggiali and with Sangiovese. Tune in to Italian Wine Podcast for a “cin cin” with Italian Wine People.

7 Mar 201710min

Populært innen Fakta

fastlegen
merry-quizmas
dine-penger-pengeradet
hanna-de-heldige
relasjonspodden-med-dora-thorhallsdottir-kjersti-idem
treningspodden
rss-strid-de-norske-borgerkrigene
foreldreradet
fryktlos
dypdykk
rss-sunn-okonomi
sinnsyn
jakt-og-fiskepodden
tomprat-med-gunnar-tjomlid
gravid-uke-for-uke
rss-kunsten-a-leve
hverdagspsyken
rss-var-forste-kaffe
rss-sarbar-med-lotte-erik
lederskap-nhhs-podkast-om-ledelse