😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.
The Best One Yet4 Des 2024

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1635)

🐉 “Gate of Thrones” — Fast is gone. Coke’s flavored pixels. JetBlue wants Spirit gates.

🐉 “Gate of Thrones” — Fast is gone. Coke’s flavored pixels. JetBlue wants Spirit gates.

Fast was supposed to be the next unicorn FinTech startup… now it’s gone. Coke’s latest flavor “tastes like pixels” because Coke is becoming a branded house. And JetBlue bid $3.6B to buy Spirit Airline...

7 Apr 202219min

🌭“My dog ate my truffle steak” — Honest Kitchen’s human dog food. Tiger Woods’ un-swooshing. Amazon’s internet rocketship.

🌭“My dog ate my truffle steak” — Honest Kitchen’s human dog food. Tiger Woods’ un-swooshing. Amazon’s internet rocketship.

Amazon’s next big product? It’s the internet… delivered from space. Honest Kitchen just hit a $500M valuation to make human-grade dog food a thing (Fido likey truffle). And for the 1st time in 25 year...

6 Apr 202218min

😎 “#GigaTweet” — Elon buys some Twitter. Shein’s $100B tank top. Russia’s ruble reversal.

😎 “#GigaTweet” — Elon buys some Twitter. Shein’s $100B tank top. Russia’s ruble reversal.

Elon acquired 9% of Twitter, because the Technoking wants to rule the #technoworld. Shein is reportedly about to hit $100B private valuation because it knows you want a tank top before you know you wa...

5 Apr 202217min

🐝 “Robo-bees live in a luxury yurt” — WWE’s new wrestling bicep. Beewise’s $80M smart hive. Amazon’s 1st ever union.

🐝 “Robo-bees live in a luxury yurt” — WWE’s new wrestling bicep. Beewise’s $80M smart hive. Amazon’s 1st ever union.

Beewise just snagged $80M for smart hives that make bee honey drip money. World Wrestling Entertainment already did fake chokeholds, now it’s doing real drama TV. And Amazon just got its 1st ever unio...

4 Apr 202217min

🏎️ “200 mph on the Vegas Strip” — Formula1’s American youth. TikTok’s Mean Girls. Oil’s piggy bank party.

🏎️ “200 mph on the Vegas Strip” — Formula1’s American youth. TikTok’s Mean Girls. Oil’s piggy bank party.

Maybe the dirtiest Facebook story of the year: Zuck borrowed a strategy from Mean Girls to burn TikTok. Formula 1 racing pulled a Ricky Bobby and now has a younger audience than the NFL or NBA… and it...

1 Apr 202217min

🍩 “Read my donut lips” — Elf Beauty’s Dunkin’ deal. Lululemon’s old money. Sorare’s FOMO soccer.

🍩 “Read my donut lips” — Elf Beauty’s Dunkin’ deal. Lululemon’s old money. Sorare’s FOMO soccer.

Dunkin’ and Elf Beauty just teamed up on a line of donut makeup because collabs are a hit with a brand’s fans. You’re dipping back into denim, but Lulu stock jumped 10% because it’s the Old Money of W...

31 Mar 202216min

🧼 “You stopped washing your hands (admit it)” — BeReal’s anti-Insta app. TurboTax’s lawsuit. Honest’s awkward soap.

🧼 “You stopped washing your hands (admit it)” — BeReal’s anti-Insta app. TurboTax’s lawsuit. Honest’s awkward soap.

You can tell us the truth: Are you washing your hands less? Sanitizing not-so-much? Jessica Alba’s Honest Co stock fell 20% because it appears so. BeReal is the anti-Instagram app trending on campuses...

30 Mar 202218min

🛴 “Just bought Macklemore’s Moped” — Bird e-Scooter’s resurgence. New Balance’s dad shoe. Apple’s Oscar strategy.

🛴 “Just bought Macklemore’s Moped” — Bird e-Scooter’s resurgence. New Balance’s dad shoe. Apple’s Oscar strategy.

Even though Bird Scooters is worth less now than 4 years ago, electric scooters are back, baby. New Balance doesn’t just do your dad’s shoes… it’s doubling down on Made in America. And Apple just beca...

29 Mar 202218min

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