315 - Kevin Allocca: The Economics of Entertainment... This is What Makes Videos Go Viral

315 - Kevin Allocca: The Economics of Entertainment... This is What Makes Videos Go Viral

Kevin Allocca is "Head of Culture and Trends" at YouTube. He's been there for 8 years. So he knows how videos go viral. But more than that, Kevin knows the economics of entertainment. He told me how to get a message out (because no one reads books anymore. It's easier to get hits online than hits on Kindle.) So what's the first step? "You gotta start making something," he said. "Especially when you're trying to establish what your voice is, what your perspective is... these things need to be sort of incubated in a way." Show Notes: Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can't Stop Watching by Kevin Allocca Kevin's TED talk "Why videos go viral" Ylvs's videos: "What Does the Fox Say" and "What's the Meaning of Stonehenge" GANGUM STYLE David after Dentist Charlie bit my finger The making of GANGUM STYLE The Star Wars Kid Chocolate Rain with Tay Zonday My interview with Erika Ender (songwriter of Despacito, which has 4+ billion views on YouTube) "Lazy Sunday" by Adam Samberg (an SNL Original short) Bo Burnham & Amanda Sings (people who started on YouTube and then made it into career) Ze Frank (created the video unit at BuzzFeed) "Friday" by Rebecca Black Tosh.O https://www.youtube.com/watch?v=dYJCulUgtmg I write about all my podcasts. Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Youtube Follow me on Social Media: Twitter Facebook Linkedin Youtube Instagram ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(1378)

Ep. 26 - Claudia Alzula: The Power of No

Ep. 26 - Claudia Alzula: The Power of No

Today's show is a little different. Aaron is out so James asked his wife, Claudia, to join as his co-host to talk about their new book, The Power of No.How many times have you heard yourself saying "yes" to the wrong things - overwhelming requests, bad relationships, time-consuming obligations? How often have you wished you could summon the power to turn them down?James and Claudia talk about how this book is a practical guide that helps you take back that power - and shows that a well-placed "no" can not only save you time and trouble... it can save your life.Drawing on their own stories as well as feedback from their readers and students, James and Claudia clearly show that you have the right to say no to:*    Anything that is hurting you*    Standards that no longer serve you*    People who drain you of your creativity and expression*    Beliefs that are not true to the real you"It's one thing to say no," the authors explain, "it's another thing to have the 'Power of No.' When you do, you will have a stronger sense of what is good for you and the people around you, and you will have a deeper understanding of who you are. And, ultimately, you'll be free to say a truly powerful 'Yes' in your life - one that opens the door to opportunities, abundance, and love."This is like a chance to sit down with the authors and get the inside scoop.If you Pre-order NOW, before July 15, 2014, you can get THREE FREE GIFTS1.    Bonus Audio Chapter: "The Opportunity Cost of NO"2.    Bonus Audio Chapter: "What to Do When Someone Says NO - To YOU"3.    Free PDF Copy of The Choose Yourself StoriesClick here to get the details on how you can pre-order.We hope you use The Power of No and the bonus materials to live your best "Yes!" life.Enjoy! ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Jun 20141h 24min

Ep. 25 - Adam Carolla: The Next President of the USA

Ep. 25 - Adam Carolla: The Next President of the USA

This week, Adam Carolla, American comedian and host of The Adam Carolla Show, joins The James Altucher Show.You probably know Adam best from his show on Comedy Central, The Man Show. But what you might not know is how the show actually originated.Today, Adam reveals the secret to the show that may shock many listeners.Like James, Adam chose a more unconventional path in life.He was a college dropout who tried every job in the book. But with perseverance, he was able to go around the gatekeepers of the industry that he wanted to pursue. You'll hear all the struggles and hurdles that got Adam to where he is today.A humbling side of Adam is revealed as he shares the story of his first consistent paying job where the little things meant so much to him. Things as simple as sitting in air conditioning and getting paid to interview people... He says he just could not fathom the idea of it.Even when his ideas were shut down, he found incentive to move forward and continue building his idea muscle... Here, you'll learn that you have to break out of your comfort zone to really succeed.Plus, you won't want to miss this, Adam discusses his newest book President Me: The America That's in My Head. It's your chance to sit down and have a one-on-one with the author himself.James and Adam discuss the general entitlement that people seem to have across America, as mentioned in his book.And for anyone seeking advice or wisdom on starting a podcasting career... listen up, because Adam has several priceless suggestions.You'll also hear all about what Adam calls his "patent troll," opening up about a recent lawsuit his podcast is facing... ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Jun 201441min

Ep. 24 - Mark Cuban: Enough Said

Ep. 24 - Mark Cuban: Enough Said

e is all over the media... but this is an interview you won't get anywhere else!Having started out with no money, living with six guys in a three-bedroom apartment, while sleeping on the floor, it's kind of hard to believe that this person would be able to retire by age 30.But this isn't just any person, it's Mark Cuban... and that is exactly what he did. His first passion in life was getting rich, and today you get the real story about his success.It was more than just aspiration - Mark says it was about putting in the time and the desire to be self-employed and an entrepreneur that really drove his passion.What started as the motivation to simply survive his monthly bills turned into a life he could not have imagined.From his first college bar to MicroSolutions (the first company that he sold), you'll get the inside scoop on how his business ventures started and then soared to epic proportions.Plus, Mark goes into detail about his recent case with the SEC, and talks about the influence that the case had on the creation of Cyber Dust.It will surely make you think twice about sending your next text, email, tweet, or any communication over the internet. ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Jun 201455min

Ep. 23 - Steve Scott: How To Go From $0-$40,000 a Month Writing From Home

Ep. 23 - Steve Scott: How To Go From $0-$40,000 a Month Writing From Home

Divorce, success, failure, struggle... are these excuses or stepping stones?Today's guest has been through many situations similar to our host, James Altucher.Like James, Steve Scott has made his passions a reality by going around the gatekeepers of industries and finding a way to "choose himself."Steve has written a variety of books that deliver step-by-step strategies you can immediately implement to improve your life and business strategies.You'll quickly learn that what separates Steve from many others is his unique ability to break down barriers and explain complex topics in a no-nonsense, straight forward way.You would think that having a failed marriage, losing his house, and moving back in with his parents would have slowed his success and willpower. However, for Steve, that is simply not the case... in fact, it has only pushed his drive and focus even further.Here is your shortcut in life... There is no holding back in this interview. Steve shares all the secrets and shortcuts that have brought him success.This month alone he is already set to make $40,000... all from the comfort of his home and at his own leisurely schedule.There are two strategies that Steve follows, and he explains why there is no need for any others... It could be your new business philosophy.Enjoy! ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Jun 20141h 3min

Ep. 22 - Tim Ferriss: Possibilities and Experimentation

Ep. 22 - Tim Ferriss: Possibilities and Experimentation

This week James hosts his good friend and best-selling author of The 4-Hour Workweek, Tim Ferriss.Before every interview, James spends hours reviewing his guest's work so he can come up with something different and something very special.This interview proved to be the most difficult in regard to preparation, so far. Not because Tim Ferriss doesn't have anything interesting to talk about (quite the opposite), but because James didn't want to ask him the same old questions he gets asked on every interview. "Can you really only work 4 hours a week?" "Did you really do the things you wrote about?" "Is it actually possible to get the results that you did?" Blah, Blah, Blah.Tim Ferriss has done many different, interesting things besides writing his "4 hour series," and James explores many of those passions on this podcast.And don't worry, this isn't "The 4 Hour Podcast." But almost. ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

30 Mai 20141h 47min

Ep. 21 - College is a Scam

Ep. 21 - College is a Scam

We are doing something a little different this week. There isn't a guest, but there will be a heated debate between James and Aaron.It's a sensitive topic for many individuals, so get ready...Kids that are graduating high school right now are beginning to apply for college. Unfortunately, they could be making one of the biggest mistakes of their lives.Hundreds of dollars of student debt, little to no job opportunities - these are the realities of today's college graduate.James takes some of the most popular arguments for why kids should go to college and turns them on their head.It's the American religion that kids should go to college... but is it necessary?What are the reasons for going to college? Is it to network and meet people?Couldn't you do the same by taking a year off and traveling? Not only would you get to see the world, meet people from all walks of life, but you would be gaining knowledge and experiences that could NEVER be taught in a classroom.Will you make more money if you go to college?Do you want to be a writer? Why not write a book for free and self-publish?There are many ways around almost every gate-keeper out there... Why not get a head start on your fellow "classmates" and skip the debt process?Sure you learn certain things in college, but the real question is, "what are you NOT learning?"...Whether you are a student or the parent of a student, listening to this episode is a must...And even if you are neither, these children are the future of the country and they will affect the direction this country goes.It's a fantastic show that will certainly have you rethinking your goals in life. ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Mai 20141h 24min

Ep. 20 - Stephen Dubner: How to Think Like a Freak

Ep. 20 - Stephen Dubner: How to Think Like a Freak

This week, James asked one of his favorite guests, Stephen Dubner, to join the show and talk about his newest book, Think Like a Freak.Just like his previous bestseller, Freakonomics, you'll hear James and Stephen talk about how his new book also infuses the power of storytelling... If you don't already know the secret purpose, you'll hear it here!Stephen's newest book gives practical advice on how to think outside of the box and how to solve problems from an economic perspective.He explains to our listeners that "in order for a piece of writing to be successful, you have to be really good at both logic and rhetoric." What Stephen has to share will certainly have your idea-muscle breaking a sweat... His recipe for greatness is revealed. and you'll get incredibly valuable behind-the-scenes knowledge.Get ready, because once again, James has found another completely unconventional guest to deliver priceless knowledge and information that you just can't get anywhere else!It's rare to come across an individual that sees the world so differently than anyone else.Here is where you will learn how to think a bit more productively, more creatively, more rationally, and most importantly, a bit unusual... Do you have what it takes to Think Like a Freak? ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Mai 20141h

Ep. 19 - Austin Kleon: How To Be A Creative Genius

Ep. 19 - Austin Kleon: How To Be A Creative Genius

This week, Austin Kleon, New York Times bestselling author, joins The James Altucher Show.James and Austin start the show with a discussion on embracing influence, which is the main theme in his book, Steal Like An Artist.This will truly open up your creativity and tap into your artistic side.Austin believes that you should open yourself up to influence and accept a mash up of what you let into your life.James and Austin both express the importance of following your interests and generating ideas... They tell you how you can be unique by just reinventing ideas of others.They encourage you to "choose yourself" and get rid of any hurdles that are keeping you from success.And... It's a question that many of us have asked... "How do I find purpose in life?" It's different for everyone, but Austin tells you how to look at the world to figure that out.Throughout the day, is there time that you are not using efficiently? Find out how to utilize those moments you might have been overlooking. It's a fantastic show that you won't want to miss out on.Enjoy! ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 Mai 201453min

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