Ep. 2189 Paul Mabray | Masterclass US Wine Market with Barbara Fitzgerald

Ep. 2189 Paul Mabray | Masterclass US Wine Market with Barbara Fitzgerald

Welcome to Episode 2189 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews the Napa-based wine entrepreneur Paul Mabray. In this episode, they explore the macro-level changes shaping the wine industry and how wineries are adapting through digital strategies. They dive into the successes and challenges faced by online wine businesses and analyze their evolving role in the market. Lastly, they discuss the digital transformation journey of wineries, from small family-run operations to large-scale producers, uncovering insights for businesses of all sizes. More about today’s guest: Paul Mabray has been a powerful agent for change in the wine industry for over twenty years. He has been at the forefront of significant digital trends in the wine industry, working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that changed the digital landscape in the US wine market, first by introducing winery e-commerce with Inertia Beverage Group, which transformed into WineDirect.com pioneering winery e-commerce, and then again by introducing social media and social customer relationship management with VinTank.com. Connect: Website: https://transformingwine.substack.com/ LinkeIn: https://www.linkedin.com/in/pmabray/ Instagram: https://www.instagram.com/pmabray/ Facebook: https://www.facebook.com/pmabray/ X: https://x.com/pmabray More about today’s host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/aprilabottiglia LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2570)

Ep. 88 Monty Waldin interviews Steve Raye (Bevology INC) | Monty Waldin's Let's Talk Wine Biz

Ep. 88 Monty Waldin interviews Steve Raye (Bevology INC) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin talks to Steve Raye the owner of Bevology INC, a consulting company specializing in helping wine export brands penetrate the U.S. market. Steve and Monty discuss wine importing and distribution in the American market and the impact that Amazon’s purchase of Whole Foods will have on U.S. retail. Let’s get down to (wine) business in another episode of the Italian Wine Podcast “Let’s talk wine biz" series on air every Tuesday.

12 Mar 201811min

Ep. 87 Monty Waldin interviews Antonio Michael Zaccheo (Carpineto Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 87 Monty Waldin interviews Antonio Michael Zaccheo (Carpineto Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Antonio Michael Zaccheo of Carpineto Wines in Tuscany. Monty’s guest talks about how Carpineto Wines came to be, that is, from the joint efforts of two families: the Zaccheo family from Puglia and the Sacchet family from Veneto. Carpineto’s founders came from opposite parts of Italy and met half-way in Tuscany, united by their love of Tuscany and Sangiovese. Antonio Michael Zaccheo talks about Tuscan wines, global markets, and… the ironic sobriquet “pulci in culo” for a local grape variety! Tune in to find out more!

6 Mar 201813min

Ep. 86 Monty Waldin interviews Alison Napjus (Wine Spectator) | Monty Waldin's Let's Talk Wine Biz

Ep. 86 Monty Waldin interviews Alison Napjus (Wine Spectator) | Monty Waldin's Let's Talk Wine Biz

In episode 86 Monty Waldin meets Alison Napjus, Senior Editor at Wine Spectator, the leading American magazine about wine and wine culture. Alison is one of the experts at Wine Spectator who selects the 100 Italian wine producers for Vinitaly’s opening gala, OperaWine (goo.gl/jcB6eN). In this interview, Alison tells Monty about her career and daily work in the magazine, her personal connection with Italy and her passion for Italian wine. Alison explains Wine Spectator’s rigorous blind tasting methodology and talks about wine tasting and the future of wine journalism.

5 Mar 201814min

Ep. 85 Monty Waldin interviews Mateja Gravner (Gravner Winery) | Discover Italian Regions: Friuli Venezia-Giulia

Ep. 85 Monty Waldin interviews Mateja Gravner (Gravner Winery) | Discover Italian Regions: Friuli Venezia-Giulia

In this episode Monty Waldin interviews Mateja Gravner who works in the family winery “Gravner” in Oslavia in Friuli Venezia Giulia on the border with Slovenia. Mateja’s father, Josko Gravner is an iconic producer who created the paradigm for so-called “orange wines”—his famous Ribolla wine being made from Ribolla Gialla native grapes. Mateja tells Monty about his father Josko’s innovation in wine-making that includes skin contact and fermentation in amphoras coming from Georgia. Tune in to discover the history of the Slovenian-speaking Gravner family that intersects also with major events in the history of Italy and its contested north-east borders.

27 Feb 201819min

Ep. 84 Monty Waldin interviews Adam Teeter (Vine Pair) | Monty Waldin's Let's Talk Wine Biz

Ep. 84 Monty Waldin interviews Adam Teeter (Vine Pair) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin meets Adam Teeter, CEO of Vine Pair, the influential American publication for millennials in the wine, beer, and spirits sector. Adam tells Monty about his initial forays in the wine world, when he used to organize concerts in an Italian restaurant in New York “pairing” alternative rock bands with wines. Adam talks about his publication, Vine Pair, and about strategies for communicating wine to millennials.

26 Feb 201820min

Ep. 82 (ITALIAN) Monty Waldin interviews Riccardo Cotarella (Falesco Winery) | Italian Wine Coops

Ep. 82 (ITALIAN) Monty Waldin interviews Riccardo Cotarella (Falesco Winery) | Italian Wine Coops

In this Italian-language bonus-track in our Italian Wine Coop Series, Monty Waldin meets Riccardo Cotarella, oenologist and winemaker in the family winery Falesco near Orvieto. Monty and Riccardo discuss current trends in Italian viticulture, biodiversity, climate change, zonation, and present some comparative reflections on French viticulture and wine business. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

20 Feb 20187min

Ep. 83 (ITALIAN) Monty Waldin interviews Elenora Rossi (Cantina di Carpi e Sorbara) | Italian Wine Coops

Ep. 83 (ITALIAN) Monty Waldin interviews Elenora Rossi (Cantina di Carpi e Sorbara) | Italian Wine Coops

In this Italian-language bonus-track in the Italian Wine Coop Series, Monty Waldin meets Eleonora Rossi, export manager at the Cantina di Carpi e Sorbara. Elenora tells Monty about the Lambrusco di Sorbara’s high acidity which goes well with Emilia Romagna’s strong dishes like gnocco fritto. Tune in also to find out more about the “grape love story” between Lambrusco Salamino and Lambrusco di Sorbara which are cultivated together side by side as the Sorbara variety needs the Salamino one for pollination. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

20 Feb 20186min

Ep. 79 Monty Waldin interviews Enrico Zanoni (CAVIT) | Italian Wine Coops

Ep. 79 Monty Waldin interviews Enrico Zanoni (CAVIT) | Italian Wine Coops

In this episode Monty Waldin talks to Enrico Zanoni, General Director at Cavit, one of the Italian most important wine coops located in the Trentino-Alto Adige region. Monty and Enrico discuss the role of the coops nationally and globally, with specific reference to the Chinese market. Enrico also talks about the famous Pinot Grigio and illustrates in detail its potential and differences with Prosecco. Join Monty and his guest for a cin cin and some storytelling from the Italian wine coop scene. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

17 Feb 201821min

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