Ep. 2189 Paul Mabray | Masterclass US Wine Market with Barbara Fitzgerald

Ep. 2189 Paul Mabray | Masterclass US Wine Market with Barbara Fitzgerald

Welcome to Episode 2189 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews the Napa-based wine entrepreneur Paul Mabray. In this episode, they explore the macro-level changes shaping the wine industry and how wineries are adapting through digital strategies. They dive into the successes and challenges faced by online wine businesses and analyze their evolving role in the market. Lastly, they discuss the digital transformation journey of wineries, from small family-run operations to large-scale producers, uncovering insights for businesses of all sizes. More about today’s guest: Paul Mabray has been a powerful agent for change in the wine industry for over twenty years. He has been at the forefront of significant digital trends in the wine industry, working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that changed the digital landscape in the US wine market, first by introducing winery e-commerce with Inertia Beverage Group, which transformed into WineDirect.com pioneering winery e-commerce, and then again by introducing social media and social customer relationship management with VinTank.com. Connect: Website: https://transformingwine.substack.com/ LinkeIn: https://www.linkedin.com/in/pmabray/ Instagram: https://www.instagram.com/pmabray/ Facebook: https://www.facebook.com/pmabray/ X: https://x.com/pmabray More about today’s host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/aprilabottiglia LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2570)

Ep. 117 Monty Waldin interviews Stefano Quaglierini (@italian_wines) | Wine Influencers

Ep. 117 Monty Waldin interviews Stefano Quaglierini (@italian_wines) | Wine Influencers

In the last episode of our Italian wine influencer series, Monty Waldin meets Stefano Quaglierini, the mastermind behind the successful Instagram account @italian_wines. Stefano tells Monty about his study in oenology and his social media strategy on his various digital projects which combine Italian wine, Italian food and beautiful Italian landscapes.

19 Jan 201810min

Ep. 72 Monty Waldin interviews Nicola Cattaneo (Gruppo VI.V.O.) | Italian Wine Coops

Ep. 72 Monty Waldin interviews Nicola Cattaneo (Gruppo VI.V.O.) | Italian Wine Coops

In this episode Monty Waldin meets Nicola Cattaneo, Commercial Manager at Casa Vinicola Bosco Malera and representative of Gruppo Vi.V.O. Cantine, a coop based in the Veneto region. Nicola introduces the aims and values of the Vi.V.O. group and chats with Monty about indigenous grape varieties such as Glera and Pinot Grigio. Nicola also discusses the potential of the Refosco grape. Join Monty and Nicola for a cin cin with a glass of Prosecco! --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

16 Jan 201816min

Ep. 71 Monty Waldin interviews Carlo Indennitate (Cantina San Donaci) | Italian Wine Coops

Ep. 71 Monty Waldin interviews Carlo Indennitate (Cantina San Donaci) | Italian Wine Coops

In this episode Monty Waldin meets Carlo Indennitate, Sales Rep at Cantine San Donaci in the Puglia region. Carlo tells Monty that San Donaci is the oldest cooperative in the Apulia region. They also discuss native grapes such as Negro Amaro, Primitivo and food and wine pairings with Passito wines. Tune in for a wine journey into the heel of Italy! --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

15 Jan 20186min

Ep. 70 Monty Waldin interviews Valeria Quagiotto (Cantine VITEVIS) | Italian Wine Coops

Ep. 70 Monty Waldin interviews Valeria Quagiotto (Cantine VITEVIS) | Italian Wine Coops

In this episode Monty Waldin meets Valeria Quagiotto, Export Manager at Cantine VITEVIS in Veneto. Valeria tells Monty how Cantine VITEVIS was born in 2015 and how it brought together three wineries of the Vicenza province. Valeria and Monty talk about the presence of French grape varieties in the area. They also discuss indigenous varieties such as Garganega and the uniqueness of some of the vineyard soils such as Gambellara’s basaltic soil. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

9 Jan 201811min

Ep. 69 Monty Waldin interviews Andrea Di Fabio (Cantina Tollo) | Italian Wine Coops

Ep. 69 Monty Waldin interviews Andrea Di Fabio (Cantina Tollo) | Italian Wine Coops

In this podcast Monty Waldin meets Andrea Di Fabio, Sales & Marketing Director at Cantina Tollo, another famous wine coop in the Abruzzo region. Monty and Andrea talk about native grape varieties which are typical of Abruzzo such as Montepulciano, Cococciola, and Passerina. Andrea also discuss the way Cantina Tollo fosters organic principles of viticulture with its associates. Tune in to discover the Abruzzo region and its wealth of wines and native grapes! --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

8 Jan 201817min

Ep. 68 Monty Waldin interviews Ermanno Murari (VCR Vivai Cooperativi Rauscedo) | Italian Wine Coops

Ep. 68 Monty Waldin interviews Ermanno Murari (VCR Vivai Cooperativi Rauscedo) | Italian Wine Coops

In this episode Monty Waldin meets Ermanno MuRari, agronomist at VCR Vivai Cooperativi Rauscedo, a grapevine nursery located in the Friuli region of Italy. Monty and Ermanno converse about climate change, disease-resistant grape varieties, and Ermanno’s passion for making Soave to share with his friends. Tune in if you are passionate about the science behind wine-growing or if you like Soave…or both! -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

21 Des 201714min

Ep. 67 Monty Waldin interviews Marco Stenico (Terre d'Oltrepò) | Italian Wine Coops

Ep. 67 Monty Waldin interviews Marco Stenico (Terre d'Oltrepò) | Italian Wine Coops

In this episode Monty Waldin meets Marco Stenico, the Commercial Director at Terre d’Oltrepò. Marco talks about the area of the Oltrepò and the characteristics of the Croatina-based Bonarda wine. Marco discusses also a traditional wine and food local pairing: Bonarda and tortelloni al brasato. Marco also talks about pinot nero, and one of the Oltrepò signature wines very popular in the United States, the ‘Sangue di Giuda’. Tune in to discover another Italian wine personality and for a journey into the world of Italian wine coops! -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

19 Des 20179min

Ep. 66 Monty Waldin interviews Wolfgang Raifer (Cantina di Soave) | Italian Wine Coops

Ep. 66 Monty Waldin interviews Wolfgang Raifer (Cantina di Soave) | Italian Wine Coops

In episode 66 Monty Waldin meets Wolfgang Raifer, who is the Vice Director for Cantina di Soave, one of the biggest coops in Italy and also one of the oldest denominations. Wolfgang, who is also an oenologist by training, talks about the difference of the Garganega grape that grows on different kinds of soils and about the human factor in supporting growers of the coop. Monty and Wolfgang further discuss the pergola system, the typical flavors in Soave wines, sustainability and some of Cantina di Soave’s top brands. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

18 Des 201715min

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