How User-Generated Content Ads Increase Installs by 30%

How User-Generated Content Ads Increase Installs by 30%

Discover why user-generated content ads are outperforming your overpriced agency-produced creatives.

We will break down a case study where user-generated ads saw a CTR (click-through rate) uplift of 25% compared to the previous campaign, a CVR (conversion rate) uplift of 282% (impression to install), and a 30% increase in installs.

Today's guest is Christian Eckhardt, the CEO & Co-Founder of Customlytics, the leading full-stack mobile technology and marketing consultancy in Europe.

Get your app audited: http://www.appmasters.com/audit

SPONSORS

SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

Learn more by visiting SocialPeta.com.

Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Episoder(968)

The Right Time to Reach Out to a Venture Capitalist (VC)

The Right Time to Reach Out to a Venture Capitalist (VC)

Coming up I've got my friend Mariah Lichtenstern who runs her own venture capital firm to tell you what you should do before you reach out to a VC and when is it the right time to actually do so. Watch Video on YouTube and Subscribe to our Channel: The Right Time to Reach Out to a Venture Capitalist (VC)

14 Jan 20197min

What’s New for App Masters in 2019

What’s New for App Masters in 2019

I created this quick little video to let you know of the changes that are gonna be happening in 2019! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/MOxu7_RlUYY

11 Jan 20192min

714: The App The Combines Messaging & Gaming with Kirsten Nelson

714: The App The Combines Messaging & Gaming with Kirsten Nelson

Today's guest is the founder and CEO at BLUR, the app that rewards you for messaging and playing games. You will hear the inspirational story of how he's been on his own since the age of 16, why you should NOT take "no" for an answer and the trends he saw in the app space that made him pursue this idea. Kirsten Nelson is Co-Founder / CEO at BLUR.

8 Jan 201933min

713: Carter Thomas, Founder, Blue Cloud Solutions (Throwback)

713: Carter Thomas, Founder, Blue Cloud Solutions (Throwback)

Coming up is the throwback episode with the King of reskinning and App flipping Carter Thomas. I wanted replay this episode because I know lot of you in the audience really credit carded for getting into the app space. So I thought it would be time to go down for memoryline of goldenage of reskinning apps Carter Thomas is the founder of Blue Cloud Solutions.

3 Jan 201938min

712: Paul Haddad, Co-Founder, Tweetbot (Throwback)

712: Paul Haddad, Co-Founder, Tweetbot (Throwback)

Coming up is throwback episode with the creator one of the most popular and loved Twitter apps of all time. They are still crushing it in the Appstores and i still use today. His name is Paul Haddad and he is is the programmer behind Tapbots creator.

1 Jan 201940min

711: Crossy Road Creator, Matthew Hall (Throwback)

711: Crossy Road Creator, Matthew Hall (Throwback)

Coming up we got another throwback episode with the Crossy Road creator Matthew Hall. In this episode, we talk about how he created the game and listen to the part of the show where he talks about why you should study the horrible games along with the most successful ones. Enjoy this throwback episode and Merry Christmas to you all! Matthew Hall is the Founder/Director at KlickTock & Hipster Whale – the creator of Crossy Road.

25 Des 201840min

710: Advanced ASO Strategies for Google Play

710: Advanced ASO Strategies for Google Play

Coming up is a coaching call where you will discover advanced app store optimization (ASO) strategies for Google Play. You will hear how to respond to negative reviews, how to optimize your Google Play listing and a failed backlinking strategy that the developer tried. Varol Okan is the founder at Parallel Axiom.

20 Des 201819min

Strategies for International Expansion for Mobile Apps

Strategies for International Expansion for Mobile Apps

Are you just focused on the western markets? Well in this video you're going to discover all about international expansion including a few simple things you can do to get started. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/z-10MxueYT4

19 Des 20184min

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