Super Bowl Marketing: Perplexity's Winning Strategy

In this episode, the hosts discuss the recent Super Bowl and how the AI company Perplexity leveraged the event to boost their app downloads through a creative giveaway strategy. They analyze the effectiveness of this approach compared to traditional advertising methods, particularly the high costs associated with Super Bowl commercials. The conversation highlights the importance of innovative marketing strategies in the competitive AI landscape and concludes with reflections on the potential for growth and user engagement through such tactics.

Chapters

00:00 Super Bowl Upset and Perplexity's Strategy

04:47 Analyzing Perplexity's App Growth and Marketing Impact

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