How to Sell SEO (and How Not to) - Episode 18
Over a decade of SEO selling experience in fewer than 60 minutes. What worked (and why). What didn't work (and why). Learn how to be relaxed and confident and remove awkwardness from your being. Learn how I broke every sales rule and had amazing success. Learn why the more I tried the worse I did. This episode literally might fix the problems you can't explain.
23 Aug 202353min
How to Fix 100% of SEO Problems - Episode 17
Everybody makes a big deal of stuff that doesn't matter and that doesn't work. In this episode I will tell you how to to fix your SEO problems so you can ACTUALLY get to the top of the search engines.
16 Aug 202324min
How to Do SEO on a Brand New Website - Episode 16
This is how I would do SEO on a new website, how quickly, and why.
9 Aug 202336min
SEO History 101, How to Futureproof Your SEO, the Future of Algorithms, and AI - Episode 15
A look at the history of SEO. When we understand why SEO has changed the way it has, we understand how it may change in the future; when we understand how it will change in the future, we can futureproof our SEO efforts (this is why our clients have been at the top of the search engines for years). And, we'll talk again about how the disavow tool doesn't really do anything, and share a bit about AI, too!
2 Aug 202340min
Six Reasons Why Link Outreach and Guest Posting Are Dangerous and How Real SEO Agencies Do it Instead - Episode 14
"Guest posting" and "link outreach" are popular methods of getting backlinks, but they can be very dangerous. This episode explains why you shouldn't rely on them, and how to do it like a real SEO agency instead.
26 Jul 202344min
Things No One Tells You About Running an SEO Agency - Episode 13
Everyone thinks it's awesome. Are they right? Here are things no one told you about running an SEO agency. 1) You get lumped in with scammers (because most SEO agencies and consultants are scammers). 2) You will do a lot of educating. 3) Everyone wants to "pick your brain." 4) It can be pretty expensive to get started 5) Clients get mad after algorithm updates. 6) You need to be good at sales, or hire salesmen.
19 Jul 202330min
Why SEO Myths Exist, and Why The Search Engines Want You to Believe Them - Episode 12
This episode talks about why SEO myths exist, such as "content is king," and why the search engines want you to believe these myths. We also give an example specifically showing that content does not matter when determining rank, and we talk about how to rank a website for any keywords you want, including keywords that do not even appear on the site (because content doesn't matter). We also talk about if there will ever be a day when content actually is king.
12 Jul 202328min
SEO Stories 1 - Episode 11
I share with you 4 things that I experienced while running my SEO agency. 1) A colleague bought 80 copies of an "SEO gurus" book to get an hour of consulting. Guess what the "guru" told him? 2) Something you need to look for when hiring an SEO person. 3) Watch as I struggle to explain to a different colleague that all SEO (excluding local) is exactly the same. 4) Learn how local SEO used to work, and hear how we got a client to the top of the search engines for local keywords.
5 Jul 202328min
