20 Product: Hugo Barra on Lessons Building Hardware Products at Android, Xiaomi, Oculus, and Detect; Feature Kings vs. Budget Kings; 996 Work Culture in China; There Are No MVPs in Hardware; The 3.5-Hour Recruiting Interview

20 Product: Hugo Barra on Lessons Building Hardware Products at Android, Xiaomi, Oculus, and Detect; Feature Kings vs. Budget Kings; 996 Work Culture in China; There Are No MVPs in Hardware; The 3.5-Hour Recruiting Interview

Hugo Barra is the OG of consumer hardware of the last decade. In Hugo's current position, he is the CEO @ Detect, building tools that empower people to understand their health and make informed, timely decisions. Before Detect, Hugo spent an incredible 4 years as VP of VR @ Meta with Oculus. Prior to Oculus, Hugo was in China as VP of Global @ Xiaomi, the 3rd largest phone maker in the world. Finally before Xiaomi, Hugo was a product leader @ Google for over 5 years including as VP of Android Product Management.

In Today's Episode with Hugo Barra We Discuss:

1.) Entry into Product:

  • How did Hugo make his way from Brazil to Silicon Valley and Beijing Product OG?
  • What is one takeaway from Google, Meta, and Xiaomi that influenced the way Hugo approaches product today?
  • What is 996 Chinese work culture? How does the experience of working and leading teams in China impact his approach to team building today?

2.) The Secret to Success in Hardware:

  • Why is hardware so much harder than software? What are the main differences?
  • What are the biggest challenges faced when building V1 and V2 in hardware? How much do you rely on data vs gut and intuition?
  • What are some of Hugo's biggest consumer product hardware failures? What did he learn from them?

3.) Feature King vs Budget King:

  • Previously Hugo has said, "in the beginning, there is only two types of consumers." What does he mean by this? How does that impact his approach to product building?
  • Can a budget king product leader also be an amazing feature king leader? What is the difference in the two? Why is it harder to be a budget king product leader?
  • What happens if you have both budget king and feature king in one product? What happens then?

4.) Product Management 101:

  • How does Hugo define product management today? What does it really mean to Hugo?
  • Gustav @ Spotify has said before, "details are not details, they are the product." How does Hugo think about this statement in terms of great product management today?
  • When do product orgs start to break down? What are the catalysts? What can be done to stop this?

5.) Brand Marketing vs Product Marketing:

  • What is the difference between product and brand marketing?
  • Why does Hugo believe you should always start every product build with the press release? What is the difference between good and great in a press release? What do the best have?
  • What are the single biggest mistakes founders and product leaders make in storytelling today?

6.) Masterclass in Hiring:

  • Why does Hugo do 3-and-a-half-hour interviews when hiring new candidates?
  • What are the benefits of their being so long? What does he want to achieve?
  • What core questions does he ask every time? What differentiates good from great?
  • How does he get people to really open up and show true vulnerability?

Episoder(1388)

20 VC 056: The Life Cycle of Startups with Guy Turner, Partner @ Hyde Park Venture Partners

20 VC 056: The Life Cycle of Startups with Guy Turner, Partner @ Hyde Park Venture Partners

Quote of the Day: 'Invest in people who do what they say they are going to do and have done what they said they would do'. Guy Turner, 20VC Guy Turner is a Partner at Hyde Park Venture Partners where he focuses on fast growing companies run by ambitious entrepreneurs with disruptive ideas. All of his incredible findings can be found through his blog at vcwithme.co. Guy joined Hyde Park Venture Partners in 2011 from Boston Consulting Group where he focused on corporate strategy across a variety of industries; he started his investing career as an Associate and then actively investing Member of Hyde Park Angels in 2009. Guy has led investments in numerous B2B software companies and is a Director at Geofeedia, InContext Solutions and Iris Mobile. Guy is also a Siebel Scholar, Kauffman Fellow and a co-inventor on two US Patents. In Today's Episode You Will Learn: How Guy made his move into the investing industry? How did Guy find the transition from academia to venture? Why is it crucial for startups to innovate, test and sell quickly? How can a startup determine whether their project is successful or if they should pivot? What are the three steps to the 18 month runway, all startups need? Do investors mind providing more financially to increase the runway? What can startups do to maximise the hype surrounding their business? Can hype ever be detrimental to a startup? What are Guy's preferences in terms of founders? How can a startup know when VCs are subtly rejecting them? Items Mentioned in Today's Show: Guy's Fave Book: Thinking in Time Guys Most Recent Investment: 250ok FarmLogs

22 Jul 201523min

20 VC 055: VC Done Right with Jonathon Triest @ Ludlow Ventures

20 VC 055: VC Done Right with Jonathon Triest @ Ludlow Ventures

Quote of the Day: 'Advisors are the most crucial element to success for the young generation'. Jonathon Triest, 20 Min VC Jonathon Triest is the Founder and Managing Partner of Ludlow Ventures and Sandwich Fund. Prior to launching Ludlow, Jonathon worked as creative director for New York’s Discovery Productions. He founded and operated Triest Group, a design firm with a deep UI/UX focus. In addition to his role at Ludlow, Jonathon is a Kauffman Fellow and a mentor at numerous technology accelerators including Silicon Valley’s Up West Labs, Cincinnati’s The Brandery, and San Francisco’s Highway 1. He is board member of The Trico Foundation and Venture for America. In Today's Episode You Will Learn: How Jonathon made his unorthodox way into starting his own fund at the age of 27? What was Jonathon's first investing strategy and how has it developed? What Jonathon believes is wrong with the typical VC? How are Ludlow different? How does Jonathan find the fundraising process as a VC? Other than capital what are the benefits of fundraising? How does Jonathon differentiate Ludlow from the huge amount of seed funds? What are the benefits of accelerators for Jonathon and Ludlow? How does Jonathon approach deal flow? What does Jonathon look for in founders? Does Jonathon have design input in his investments? How important are advisors for the young generation coming into this community? How Jonathon managed to convince the likes of Brad Feld and Eric Ries to mentor him? Items Mentioned In Todays Show Jonathon's Fave Book: The Thief of Always by Clive Barker Jonathon's Most Recent Investment: Rapify

20 Jul 201524min

Founders Friday 004: Life As A Non-Technical Co-Founder with Will Sacks, The Fertility King @ Kindara

Founders Friday 004: Life As A Non-Technical Co-Founder with Will Sacks, The Fertility King @ Kindara

Will Sacks is Co-Founder and CEO at Kindara, the fertility awareness app that provides tools to understand fertility and be in control of their own body. Kindara has achieved phenomenal success having significant press in the likes of Buzzfeed, Huffington Post, New York Times and Forbes. Their first product Kindara Fertility for iPhone has been ranked #1 on the App Store Medical Charts. In this incredibly diverse conversation our talk ranges from wire framing and programming to vasectomies and uterus', it's a must listen! In Today's Episode You Will Learn: Why Will started Kindara and how he got the initial product off the ground, without being able to code? Should Founders learn to code or learn how to be the best CEO they can be? How and what was the wire framing process like? What advice does Will have for other non-technical co-founders? How does Will feel being a male CEO for a female product? How has Will created this community of incredibly engaged users? How has Will managed to grow his audience so effectively? What has Will learnt from raising $1.7m in angel and VC funding? What is the hardest aspect of fundraising? What advice would will give to a startup thinking of raising funds? How is Will planning to transition into the world of hardware? What theories of The Lean Startup did not work for Will? Items Mentioned in Today's Show: Will's Favourite Books: Traction: A Startup Guide to Getting Customers by Gabriel Weinberg 4 Steps to the Epiphany: Successful Strategies for Products That Win by Steve Blank Eric Ries: The Lean Startup Will's Fave Blogs Seth Godin: Circles of Marketing Brad Feld: Blog Paul Graham: How to raise money Marc Andreesen: Reasons You Won't Get Funded Will's Must Have WireFraming Tool Balsamiq

17 Jul 201521min

20 VC 055: David Pakman @ Venrock on The Future Of The Music Industry

20 VC 055: David Pakman @ Venrock on The Future Of The Music Industry

Quote of the Day: 'A great entrepreneur has the ability to bend the world to their will'. David Pakman, 20VC David Pakman is a Partner at Venrock, having spent the past 12 years as an internet entrepreneur. This includes David's appointment as CEO of eMusic, the world’s leading digital retailer of independent music, second only to iTunes. Prior to joining eMusic, David co-founded Myplay in 1999, which he later sold, in 2001, to Bertelsmann’s ecommerce Group. Before Myplay, he was Vice President at N2K Entertainment, which created the first digital music download service. If that wasn't enough David is also the co-creator of Apple Computer’s Music Group. In Today's Episode You Will Learn: How David started his career as an entrepreneur and later made the move to VC? How David found the transition from entrepreneur and CEO to being a VC? What is the main value add that both Venrock and David provides to their investments? What makes a great entrepreneur for David? How long do VCs need to know entrepreneurs before making investments? What 3 tips would David give for best sourcing deals as a VC? What areas does David believe are soon to be disrupted? How does David predict the next big industries to be disrupted? What did David think of Jay Z's launch of Tidal? Who will dominate in the music streaming sector in the coming years? Items Mentioned in Today's Episode: David's Fave Book: Mindset by Carole Dweck David's Favourite Blog: Ben Thompson's: Stratechery Dollar Shave Club: Shave Time, Shave Money YouNow Tidal: High Fidelity Music Streaming As always you can follow Harry, David, The Twenty Minute VC and Venrock on Twitter here!

15 Jul 201520min

20 VC 053: Inside Union Square Ventures with Jonathan Libov @ Union Square Ventures

20 VC 053: Inside Union Square Ventures with Jonathan Libov @ Union Square Ventures

Quote of the Day: 'Keep an open mind from an early age'. Jonathan Libov, 20VC Jonathan Libov joined the investment team at Union Square Ventures in September of 2014. Jonathan hails from New York but has lived for the last few years in Tel Aviv, where he most recently worked as a Product Manager at Appsfire. He's a graduate of Vassar College with a degree in Cognitive Science and began his career in neuroscience research. He designs and codes, with Fifty among his side projects. In Today's Show You Will Learn: How Jonathan made his move from product guy to VC at USV? What is the key determinant for USV's success? How Fred Wilson and USV use blogging to market USV as 'smart money'? Is SMS dead? What is and will it be used for in the future? What sectors are ripe for disruption? How can technology and sport be integrated? Apple Music: Success or failure? Items Mentioned in Today's Show: Favourite Book: The Structure of Scientific Revolutions OB1: Making Trade free for everyone, everywhere

13 Jul 201529min

Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp

Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp

Phil Jacobson is Co-Founder At PumpUp, a community for healthy and active living, with over 2m users. Phil leads the operations, finance, marketing, business development and external relations for PumpUp, with great success having accumulated over 220,000 Instagram followers! Prior to PumpUp, Phil held brand management positions at Unilever and PepsiCo. In Today's Episode You Will Learn: How Phil started PumpUp? How Phil got 1,500 downloads in day one? What marketing strategies are PumpUp working on to continue growing? What social media strategies Phil recommends founders attempting to build an online presence? How did Phil accumulate the 220,000 instagram followers organically? What has Phil done to create such a heavily engaged user base? Who are Phil's biggest competitors and how does PumpUp aim to stay ahead of them? Where are PumpUp in the fundraising process, what has Phil learnt from the $2m seed round? How can startups determine how much they need to raise? What are PumpUp doing to ensure customer retention rates remain high? Items Mentioned In Today's Show: PumpUP App General Catalyst Partners Favourite Book: The Hard Thing About Hard Things by Ben Horowitz Favourite Blog: MatterMark Daily As always you can follow Harry, Phil, The Twenty Minute VC and PumpUp on Twitter here! A new one recommended by Phil, click here to follow the awesome Instagram pages of Harry and PumpUp!

10 Jul 201520min

20 VC 052: How To Make The Leap From Seed To Series A with Ari Helgason @ Dawn Capital

20 VC 052: How To Make The Leap From Seed To Series A with Ari Helgason @ Dawn Capital

Ari Helgason is a VC at Dawn Capital in London and a former entrepreneur with operational experience in both London and New York. Prior to Dawn, Ari founded SaaS sales and workflow management system World on a Hanger and ecommerce clothing marketplace Fabricly.com. More recently, he launched ecommerce sites for fashion and luxury brands in London and New York. Ari is an alumnus of the Y Combinator startup accelerator and he regularly visits Silicon Valley where he has extensive relationships. In Today's Episode You Will Learn: How Ari made his move into the VC scene? Why Ari decided to bootstrap his first business? Does Ari believe that Founders should always be fundraising? Should Founders take more money than they need, 'a war chest'? What type of goals do VCs want to see from founders? What do investors expect from startups at Series A? How can founders learn what KPI's make sense for their business? How can founders know when is the right time to fundraise? How can startup founders get their foot in the VC door? Items Mentioned in Today's Episode: Predictable Revenue: Aaron Ross (Mandatory Reading for All SaaS CEO's) Elon Musk: How The Billionaire of SpaceX and Tesla is Shaping Our Future Saastr by Jason Lemkin AVC.com As always you can follow Harry, Ari and The Twenty Minute VC on Twitter here!

8 Jul 201520min

20 VC 051: The New Silicon Valley Style VC in London with Alessandra Sollberger @ Mosaic Ventures

20 VC 051: The New Silicon Valley Style VC in London with Alessandra Sollberger @ Mosaic Ventures

Alessandra Sollberger is a VC at Mosaic Ventures, a new Silicon Valley style venture firm based in London, focussing on Series A rounds. Alessandra previously worked in private equity at Blackstone, covering sectors ranging from consumer brands to software. Prior to that, she worked in startups in the US and Europe and in M&A at Goldman Sachs. She is also the founder of Bright Mentors, an edtech non-profit teaching coding and science in secondary schools through a network of technology professionals. In todays episode you will learn: How Alessandra made her move into the VC world? What are you Mosaic looking for? What is their typical investment size? What Alessandra thinks of the different paths into venture? What advice would you give someone looking to enter venture? Why Alessandra believes there has been a resurgence in marketplaces? What is driving this growth? What startup marketplaces is Alessandra most excited about? Alessandra's thoughts on the next big sector to be disrupted and why? As always you can follow Harry, Alessandra, The Twenty Minute VC and Mosaic Ventures on Twitter here!

6 Jul 201518min

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