20VC: The Memo: How to Raise a Venture Capital Fund (Part I) | The Core Lessons from Raising $400M Over The Last Four Years| The Biggest Mistakes VCs Make When Fundraising | How To Find and Build Relationships with New LPs
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch11 Jan 2023

20VC: The Memo: How to Raise a Venture Capital Fund (Part I) | The Core Lessons from Raising $400M Over The Last Four Years| The Biggest Mistakes VCs Make When Fundraising | How To Find and Build Relationships with New LPs

How To Raise a Venture Capital Fund

Over the last 4 years, I have raised around $400M across different vehicles from many different types of investors. Today I am going to break down the early stages of how to raise a venture capital fund and then stay tuned for a follow-up to this where we will break down a fundraising deck for a fund, what to do, what not to do etc. But to the first element.

Your Fund Size is Your Strategy:

The most important decision you will make is the size of fund you raise. So much of your strategy and approach will change according to your fund size target (LP type, messaging, documentation, structure etc). Remember, your fund size is your strategy. If you are raising a $10M Fund, you are likely writing collaborative checks alongside a follower, if you are raising a $75M fund, you will likely be leading early-stage seed rounds. These are very different strategies and ways of investing.

MISTAKE: The single biggest mistake I see fund managers make is they go out to fundraise with too high a target fundraise. One of the most important elements in raising for a fund is creating the feeling of momentum in your raise. The more of the fund you have raised and the speed with which you have raised those funds dictate that momentum. So the smaller the fund, the easier it is to create that heat and momentum in your raise.

LESSON: Figure out your minimum viable fund size (MVFS). Do this by examining your portfolio construction. In other words, how many investments you want to make in the fund (the level of diversification) and then alongside that, the average check size you would like to invest in each company. Many people forget to discount the fees when doing this math and so the traditional fund will charge 2% fees per year and so across the life of the fund (usually 10 years), that is 20% of the fund allocated to fees.

Example:

We are raising a $10M Fund.

20% is allocated to fees for the manager and so we are left with $8M of investable capital.

A good level of diversification for an early-stage fund is 30 companies and so with this fund size, I would recommend 32 investments with an average of $250K per company. That is the $8M in invested capital. Big tip, I often see managers raising a seed fund and are only planning to make 15 investments, this is simply not enough. You have to have enough diversification in the portfolio if you are at the seed stage. No one is that good a picker. Likewise, I sometimes see 100 or even 200 investments per fund, this is the spray-and-pray approach, and although works for some, your upside is inherently capped when you run the maths on fund sizes with this many investments.

A big element to point out in this example is we have left no allocation for reserves. For those that do not know, reserves are the dollars you set aside to re-invest in existing portfolio companies. Different funds reserve different amounts, on the low end there is 0% reserves and on the high end some even have 70% of the fund reserved for follow-on rounds.

In this example, given the size of the fund being $10M with a seed focus, I would recommend we have a no-reserves policy. Any breakout companies you can take to LPs and create SPVs to concentrate further capital into the company. This is also better for you as the manager as you then have deal by deal carry on the SPVs that are not tied to the performance of the entire fund.

So now we know we know $10M is our MVFS as we want to make at least 30 investments and we want to invest at least $250K per company. Great, next step.

Set a target that is on the lower end, you can always have a hard cap that is significantly higher but you do not want the target to be too far away that LPs question whether you will be able to raise the fund at all. This is one of the biggest reasons why many do not invest in a first time fund, they are unsure whether the fund will be raised at all.

The Team:

Alongside the size of the fund, the team composition is everything, simply put, LPs like managers who have invested in the stage you are wanting to invest in moving forward. They like to see track record.

IMPORTANT: I see so many angels write checks into breakout Series B companies and then go out and try and raise a seed fund with this as their track record. Do not do this, this does not prove you are a good seed investor but merely shows you have access at the Series B. These are very different things.

With regards to track record, in the past, TVPI or paper mark-ups were enough, now there is a much greater focus on DPI (returned capital to investors). LPs want to see that you have invested before at that stage and they also want to see that the team has worked together before. You want to remove the barriers to no. If you have not worked with the partners you are raising with before, LPs will have this as a red flag, and as team risk, it is that simple.

Navigating the World of LPs (Limited Partners)

The size of the fund you are raising will massively dictate the type of LPs that will invest in your fund.

MISTAKE: You have to change your messaging and product marketing with each type of LP you are selling to. A large endowment fund will want a very different product to a Fund of Funds.

Example: If you are a large endowment, you will invest in early funds but you want the manager to show you a pathway to them, in the future, being able to take not a $10M check but a $50M check from the endowment. Whereas the Fund of Funds will likely want you to stay small with each fund. So when discussing fund plans, it is crucial to keep these different desires in mind.

If you are raising a $10M fund, you will be too small for institutional LPs and will raise from individuals and family offices. An LP will never want to be more than 20% of the LP dollars in a fund and so the size at which an institutional LP (really the smallest fund of funds) would be interested is when you raise $25M+ and they can invest $5M. Generalisation but a good rule of thumb to have.

LP Composition of Your Fund:

Speaking of one LP being 20% of the fund dollars, it is helpful to consider the LP composition you would like to have for your fund. The most important element; you want to have a diversified LP base. A diversified LP base is important in two different forms:

  1. No LP should be more than 20% of the fund at a maximum. That said you do not want to have so many investors in your fund it is unmanageable. LPs need time and attention and so it is important to keep that in mind when considering how many you raise from. Some LPs will want preferred terms or economics for coming into the first close or being one of the first investors, if you can, do not do this. It sets a precedent for what you will and will not accept and then for all subsequent investors, they will want the same terms and rights.
  2. You want to have a diversification of LP type (endowments, fund of funds, founders, GPs at funds etc). Why? In different market cycles, different LPs will be impacted and so if you only raise from one LP type, if a market turns against that LP class, then your next fund is in danger.

Example:

We will see the death of many mico-funds ($10M and below). Why? The majority raised their funds from GPs at larger funds and from public company founders. With the changing market environment, most GPs are no longer writing LP checks and most public market founders have had their net worths cut in half by the value of their company in the public market and so likewise, are no longer writing LP checks. In this case, the next funds for these funds will be in trouble as their core LP base is no longer as active as they used to be. We are seeing this today.

Prediction:

  • 50% of the micro-funds raised in the last 2 years will not raise subsequent funds.

Going back to the question of diversification, my preference and what we have at 20VC, the majority of dollars are concentrated from a small number of investors. Of a $140M fund, we have $100M invested from 5 large institutions. These are a combination of endowments, Family Offices, a High Net Worth Individual and a Fund of Funds. The remaining $40M originates from smaller institutions or individuals, for us we have over 50 making up that final $40M. For me, I really wanted to have a community around 20VC Fund and so we have over 40 unicorn founders invested personally in the fund as LPs.

Bonus Points: The best managers select their LPs to play a certain role or help with a potential weakness the manager has. For example, I was nervous I did not have good coverage of the Australian or LATAM startup market and so I was thrilled to add founders from Atlassian, Linktree, Mercado Libre, Rappi and Nubank as LPs to help in regions where I do not have such an active presence. If you can, structure your LP base to fill gaps you have in your ability.

Status Check In:

Now we know our minimum viable fund size, we know the team composition we are going out to raise with, we know the LP type that we are looking to raise money from and we know how we want our desired fund cap table to look.

Now we are ready to move to the LPs themselves.

Fill Your Restaurant with Friendlies:

As I said, the appearance of your raise having heat and momentum is important.

Mistake: The biggest mistake I see early fund managers make is they go out to large institutional investors that they do not have an existing relationship and spend 3-4 months trying to raise from them. They lose heat, they lose morale and the raise goes nowhere.

Whatever fund size you are raising, do not do this. Fill your restaurant with friendlies first. What does this mean? Go to anyone you know who would be interested in investing in your fund and lock them in to invest. Create the feeling that progress is being made and you have momentum.

BONUS POINTS: The best managers bring their LPs with them for the fundraise journey. With each large or notable investor that invests in your fund, send an email to the LPs that have already committed to let them know about this new notable investor. This will make them feel like you have momentum, they are in a winner and many will then suggest more LP names, wanting to bring in their friends.

MISTAKE: Do not set a minimum check size, some of the most helpful LPs in all of my funds have been the smallest checks. Setting a minimum check size will inhibit many of the friendlies from investing and prevent that early momentum.

The bigger the name the incoming investor has the better. You can use it for social validity when you go out to raise from people you know less well or not at all. Different names carry different weight, one mistake I see many make is they get a big name invested in their fund but it is common knowledge to everyone that this LP has done 200 or 300 fund investments, in which case, it does not carry much weight that they invested in your fund. Be mindful of this as it can show naivety if you place too much weight on a name that has invested in so many funds.

Discovery is Everything:

The world of LPs is very different to the world of venture. 99% of LPs do not tweet, write blogs or go on podcasts. Discovery is everything. When I say discovery I literally mean finding the name of the individual and the name of the organization that is right for you to meet.

This can take the form of several different ways but the most prominent for me are:

  1. The Most Powerful: Create an LP acquisition flywheel. What do I mean by this? When an LP commits to invest in your fund. Say to them, "thank you so much for your faith and support in me, now we are on the same team, what 3 other LPs do you think would be perfect for the fund?" Given they have already invested, they already believe in you and so 90% of them will come back with 3 names and make the intro. Do this with each LP that commits and you will create an LP acquisition flywheel.

Bonus Point: The top 1% of managers raising will already know which LPs are in the network of the LP that has just committed and will ask for those 3 specific intros. They will then send personalized emails to the LP that has just committed. The LP is then able to forward that email to the potential LP you want to meet. You want to minimize the friction on behalf of the introducer and so writing the forwardable email is a great way to do this.

  1. The Most Likely to Commit: LPs are like VCs. When one of their portfolio managers makes an intro and recommendation to a potential fund investment, they will place a lot more weight on it than they would have otherwise. So get your VC friends to introduce you to their LPs, it is that simple. Remember, you have to remove the friction from the introducer. So, make sure to send the email they can forward to the LP. Make this personalized and concise.

Mistake: Many VCs do not like to introduce other managers to their LPs as they view it as competition. This is moronic. If the manager asking for the intro is really good, they will raise their fund with or without your intro. If they are not good, then you can politely say it would not be a fit for your LP and move on. Do not be too protective of your LPs from other managers.

  1. The Cold Outbound: I am not going to lie cold outbound for LPs is really hard. Here is what I would suggest:

  • Pitchbook: It is expensive and many cannot afford it but if you can, it is worth it for LP discovery. They have thousands of LPs of different types on the platform all with their emails and contact details. Those are less useful as a cold email to an LP is unlikely to convert but just finding their names and the names of their organization is what is important. You can then take that to Linkedin to then find the mutual connections you have with that person and ask for a warm intro.
  • Linkedin: Many LPs have the funds that they have invested in on their Linkedin profiles with the title "Limited Partner". If they are invested in a fund that is aligned with the strategy that you are raising for, there is a strong chance they might be a fit. For example, I invest in micro-funds and have invested in Chapter One, Scribble, Rahul from Superhuman and Todd's Fund, and Cocoa Ventures, so you see this and see I like sub $25M funds with a specific angle.
  • Clearbit: Often you will know the name of the institution but not the name or position of the person within the institution that you are looking to raise from. Download a Google Chrome Plugin called Clearbit. With Clearbit you can simply insert the URL for the organization you would like to speak with and then all the people within it will appear and you can select from title and their email will be provided. Again, if you do not want to cold email, you now have their name which you can take to your community, to ask for the intro.

MISTAKE: LPs invest in lines, not dots. Especially for institutional LPs, it is rare that an institution will meet you and invest in you without an existing relationship and without having followed your work before. A mistake many make is they go to large institutions and expect them to write a check for this fund, it will likely be at best for the fund after this one or most likely the third fund. This does not mean you should not go to them with your first fund but you should not prioritize them and you should not expect them to commit. I would instead go in with the mindset of we are not going to get an investment here, so I want to leave the room understanding what they need to see me do with this first fund, to invest in the next fund. The more detailed you can get them to be the more you can hold them to account for when you come back to them for Fund II.

Example: If they say, we want to see you are able to price and lead seed rounds and we are not sure you can right now. Great. Now when you come back to them in 12 months' time, you can prioritize the fact that you have led 80% of the rounds you invested in, and their core concern there has been de-risked.

In terms of how I think about LP relationship building, I always meet 2 new LPs every week. I ensure with every quarter, I have a check-in with them and ensure they have our quarterly update. This allows them to follow your progress, learn how you like to invest, and communicate with your LPs. It also really serves to build trust. Doing this not in a fundraising process also removes the power imbalance that is inherent within a fundraise and allows a much more natural relationship to be created.

Episoder(1389)

20 VC: David Tisch @ Box Group on The Future of Consumer Mobile, Developing Pattern Recognition and FOMO

20 VC: David Tisch @ Box Group on The Future of Consumer Mobile, Developing Pattern Recognition and FOMO

David Tisch is the Managing Partner of BoxGroup, one of New York most prolific seed investors with investments in over 120 seed-stage technology companies including Vine, Sunrise Calendar, Warby Parker, Harry’s, Oscar, Meerkat, and Zady. As of 2014, David is also the Co-Founder of Spring, an app that allows the worlds best brands to sell directly to consumers on mobile, with his brother Alan who is the CEO. Prior to Box and Spring, David co-founded TechStars NYC, and was named to NYC Mayor Bloomberg’s Advisory Council on Technology. A special thank you to Mattermark for providing all the data displayed in today's show and you can find out more about Mattermark here! Click To Play In Today's Episode You Will Learn: 1.) How David made his way into the world of startups and investing? 2.) Having started Box in 2008, how has David seen the NY venture and startup scene develop over the last years? Matt Hartman @ Betaworks: how has that impacted the type of investments you make? Has it changed your thesis, theme, or any other aspect of how you invest? Kanyi Maqubela @ Collaborative: Does an ecosystem need anchor companies to be great? What are New York's anchor companies? 3.) What is the vision with Box? Is this a fund that lasts through the ages? Last year I heard you made 3 hires, is this a sign of a desire to create the NYC fund? At Box you have a weighting towards mobile consumer tech, how do you respond to Fred Wilson’s post about the mobile downtown and the difficulty in attaining and maintating traction for mobile apps? 4.) What was the motivation behind moving into the world of entrepreneurship with Spring? What aspects of Alan's and Box as a product has contributed to it’s massive success? Items Mentioned In Today's Episode: David's Fave Productivity Tools: Captio David's Most Recent Investment: Nucleus: The Smart Home Wireless Intercom As always you can follow The Twenty Minute VC, Harry and David on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!

11 Jan 201631min

20 VC FF 029: VC vs Angel Funding & The Future of E-Commerce with Ivan Mazour, Founder @ Ometria

20 VC FF 029: VC vs Angel Funding & The Future of E-Commerce with Ivan Mazour, Founder @ Ometria

Ivan Mazour is a serial entrepreneur, investor and author. He is the CEO and Founder of Ometria - a predictive analytics and marketing platform built specifically for retailers, letting them use data to increase revenues and provide an improved customer experience. Alongside this main role, he is also the Founding Partner of Innova Kapital - an early stage VC firm investing in UK-based technology startups, including companies like YPlan and organisations like Entrepreneur First. Ivan also writes a popular blog called “A Young Entrepreneur in London”. A special thank you to Mattermark for providing all the data displayed in today's show and you can find out more about Mattermark here! Click To Play In Today's Episode You Will Learn: 1.) How Ivan progressed from making 30+ investments to founding one of Europe's hottest startups? 2.) Considering Ivan's recent fundraising, what does Ivan think of the recent funding environment and landscape? How was it raising venture funding now? 3.) What was the difference between raising an angel round to raising a VC round? Did Ivan have to adapt your pitch accordingly? Do they have differing desires and expectations? 4.) Having raised both VC and angel money recently for Ometria, how has that led Ivan to view his own investing style? Is there anything Ivan looks for or at differently now he has experienced fundraising from the other side? 5.) What have been the hardest and most challenging aspects of growing Ometria? How did Ivan overcome them? 6.) Taking futuristically now on the sector of e-commerce, where does Ivan see the future of technology integrating with retail? Will we see an end to bricks and mortar stores? Items Mentioned In Today's Episode: Ivan's Fave Book: Rich Dad, Poor Dad & How To Win Friends And Influence People Ivan's Fave Blog or Newsletter: Saastr Ivan's Fave Productivity Tools: ToDoist, Google Keep, Google Hangouts As always you can follow The Twenty Minute VC, Harry and Ivan on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!

8 Jan 201631min

20 VC: Philipp Moehring, Head of AngelList Europe on Scaling Seed Stage Funding and Why 500 Is Not Your Traditional VC

20 VC: Philipp Moehring, Head of AngelList Europe on Scaling Seed Stage Funding and Why 500 Is Not Your Traditional VC

Philipp Moehring is Head of AngelList Europe and their first European hire, a role he has had since Jan 2014. Whilst being Head of AngelList Europe, he is also Venture Partner for 500 Startups and prior to 500 and AngelList, Philipp was a Principal at Seedcamp and has been involved in more than 100 startups since becoming an investor. For anyone looking to join an AngelList syndicate, absolutely check out Philipp’s here! A special thank you to Mattermark for providing all the data displayed in today's show and you can find out more about Mattermark here! In Today's Episode You Will Learn: 1.) How Philipp made it into startups and investing with AngelList and now 500? 2.) In a recent post Philipp said that management consulting, investment banking and accounting were the worst backgrounds for VCs. Why do you think this and where would you like to see the new breed of VCs emerging from? 3.) Considering your work with AngelList, how do you think the US investing scene differs from the European? Why are we seeing this sudden influx of US capital into European markets? What is driving this influx? 4.) The recent £400m that AngelList received from CSC, Philipp tells us a little more about this and what it means for European companies? 5.) How does Philipp's role with 500 integrate with the AngelList model? How does Philipp split the time? Is Philipp ever concerned that with the dominance of syndicates in the years to come, VCs will become non existent? Items Mentioned In Today's Episode: Philipp's Fave Book: Snow crash, Follow Philipp on GoodReads Here Philipp's Fave Blog or Newsletter: Brad Feld's: Feld Thoughts Philipp's Biggest Productivity Tips: SelfControl (Mac) As always you can follow The Twenty Minute VC, Harry and Philipp on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!

6 Jan 201626min

20 VC: Morten Lund on Skype, Bankruptcy, Fintech and Why "Banks Are Full Of Lots Of Stupid People Doing Nothing"

20 VC: Morten Lund on Skype, Bankruptcy, Fintech and Why "Banks Are Full Of Lots Of Stupid People Doing Nothing"

Morten Lund, best know for his seed investment in Skype, he has also founded and co-invested in more than 100 startups including the likes of Airhelp who you might recognize as we interviewed their CEO Nicolas Michaelsen in episode check 32, as well as Bullguard, Maxthon and many more. In today’s incredible interview we talk about the story behind his skype investment, how he went from $150m to bankruptcy moving to the present both with his work with Coders Trust helping coders in developing countries to improve their lives to his rocketship journey with one of the world’s most exciting fintech companies in Tradeshift, who have raised a total of over $200m. If you love today's episode, simply click here and share the love! A special thank you to Mattermark for providing all the data displayed in today's show and you can find out more about Mattermark here! In Today's Episode You Will Learn: 1.) How Morten got into the technology industry and the world of investing? 2.) How did Morten's investment in Skype come about? How did Morten deal with the bankruptcy and how it changed him as a person? 3.) How does Morten view the current state of European fintech? Where are the significant market opportunities that are yet to be exploited? 4.) Following Morten bankruptcy, he only works with "really cool people". So what makes Morten like someone and believe in them? 5.) How did TradeShift come about from Morten's basement? What was the a-ha moment? What has driven the immense success with over $200m invested? What is the future for the company and the future of money? 6.) Looking forward, what is Morten's main goal and aspiration and how does he plan on attaining it? Items Mentioned In Today's Episode: Morten's Fave Book: Shantaram Morten's Fave Blog or Newsletter: The Economist Morten's Most Recent Investment: Hippocorn As always you can follow The Twenty Minute VC, Harry and Morten on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!

4 Jan 201623min

20VC FF 028: Where To Start Your Startup and Single Founder vs Co-Founder Model with Richard Hanson, Co-Founder & CEO @ HiringScreen

20VC FF 028: Where To Start Your Startup and Single Founder vs Co-Founder Model with Richard Hanson, Co-Founder & CEO @ HiringScreen

Richard Hanson is CEO and co-founder of HiringScreen, where rocket science meets recruitment. Founded in Jan 2015 in Hong Kong, HiringScreen has raised over $800,000 from a number of investors with plans to expand into the Philippines and Indonesia. Before founding HiringScreen, Richard was an award winning headhunter and recruitment consultancy owner. A special thank you to Mattermark for providing all the data displayed in today's show and you can find out more about Mattermark here! In Today's Episode You Will Learn: 1.) What were the origins of Hiring Screen? What was the a-ha moment for Richard? 2.) What advice would Richard give to founders contemplating entering accelerators? What should they look for and why should they be wary of? 3.) Why does Richard believe that a startup with multiple founders is more beneficial than single founder startups? What would he suggest someone looking to find a co-founder is to do? 4.) Why did Richard start Hiring Screen in Hong Kong? What are Richard's views on Asia's emerging tech scene? What advice would Richard give to a founder deciding where to start a startup? 5.) What has been the most challenging element of growing Hiring Screen? How did Richard overcome it and alter the company from there? 6.) If Richard were to found Hiring Screen again, what would he do differently? Is there anything he wishes he had known before the process? Items Mentioned In Today's Episode: Richard's Fave Book: The Alliance by Reid Hoffman and Chris Yeh Richard's Fave Blog or Newsletter: Calacanis, Feld Thoughts As always you can follow The Twenty Minute VC, Harry and Richard on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! Free Ebook: How to boost your Conversion Rate Optimization (CRO) by over 100% I would like to say a huge thank you to our sponsor for today's show: LoyaltyBay. Have you ever wished more of your website visitors would convert into a sale, signup or referral? If so, you need Loyalty Bay. With their saas conversion optimizer tool they increase any conversion metric by offering potential customers a choice of personalised rewards to get them to convert. They work with large enterprises like Virgin Media through to startups and have increased conversions on average by over 100%. Free 30 day trial at www.loyaltybay.co.uk

1 Jan 201625min

20 VC: How To Say No Fast and Efficiently and Why UX Must Always Be At The Core Of What You Do with Sitar Teli, Managing Partner @ Connect Ventures

20 VC: How To Say No Fast and Efficiently and Why UX Must Always Be At The Core Of What You Do with Sitar Teli, Managing Partner @ Connect Ventures

Sitar Teli is Managing Partner at Connect Ventures and has been a venture capitalist for eight years, focusing on early-stage investments in both consumer and B2B companies. Previously with Doughty Hanson Technology Ventures, where she led their Series A round in SoundCloud, she has experience with content, gaming and ecommerce startups. Sitar has a dual degree in Mechanical Engineering and Economics from Duke University. A special thank you to Mattermark for providing all the data displayed in today's show and you can find out more about Mattermark here! In Today's Episode You Will Learn: 1.) How did Sitar make her way into the wonderful world of VC? 2.) How does Sitar approach the difficult task of saying no to entrepreneurs? What is the framework she has adopted over her 8 years in venture? 3.) There are a large amount of sources of capital for business in the seed stage, why did Sitar believe this was the stage with the most opportunity? Is too much capital chasing too few deals? 4.) With the increasing prominence of crowdfunding, is it a viable alternative to VC? Is Sitar concerned that quality deal flow is being lost to Crowdfunding? 5.) What is driving the growth of the European tech startup scene? 6.) Prior to making investments such as that of Citymapper, one obviously has to look at the team and the product. So what do you look for in a founder and what to you makes a great product? Items Mentioned In Today's Episode: Sitar's Fave Book: The Amazing Adventures of Kavalier and Clay Sitar's Fave Blog or Newsletter: Benedict Evans Newsletter Sitar's Fave Apps: Outlook, Sunrise, Citymapper Sitar's Most Recent Investment: Knyttan As always you can follow The Twenty Minute VC, Harry and Sitar on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! Free Ebook: How to boost your Conversion Rate Optimization (CRO) by over 100% Have you ever wished more of your website visitors would convert into a sale, signup or referral? If so, you need Loyalty Bay. With their saas conversion optimizer tool they increase any conversion metric by offering potential customers a choice of personalised rewards to get them to convert. They work with large enterprises like Virgin Media through to startups and have increased conversions on average by over 100%. Free 30 day trial at www.loyaltybay.co.uk

30 Des 201528min

20 VC: The Ultimate Guide To Marketplaces with Boris Wertz, Founding Partner @ Version One Ventures

20 VC: The Ultimate Guide To Marketplaces with Boris Wertz, Founding Partner @ Version One Ventures

Boris Wertz is one of the top tech early-stage investors in North America and the founding partner of Version One. He is also a board partner with Andreessen Horowitz. Before becoming an investor, Boris was the COO of AbeBooks.com which sold to Amazon in 2008. He was responsible for marketing, business development, product, customer service and international operations – leading a team of 60 people. In 2005, he was named the Pacific Ernst & Young Entrepreneur Of The Year. A special thank you to Mattermark for providing all the data displayed in today's show and you can find out more about Mattermark here! In Today's Episode You Will Learn: 1.) How did Boris make his way into the wonderful world of VC? 2.) Why have we seen a mass re-emergence of the marketplace model now? 3.) What was the objective in writing Version One’s book, A Guide To Marketplaces? What did Boris feel the public needed to know that was not already known? 4.) For an entrepreneur looking to move into the marketplace sector, how can they select the right market, are there any essential components they must consider? 5.) The book discusses the benefits of both direct and indirect network effects for marketplaces but in the early days what should startups focus on; demand or supply? How should they go about addressing this element? 6.) What are the core required elements of scaling a marketplace? Items Mentioned In Today's Episode: Boris's Fave Book: Hard Things About Hard Things by Ben Horowitz Boris's Fave Blog or Newsletter: AVC by Fred Wilson Boris's Most Recent Investment: Headout To check out The Two Minute Takeaway from today's show, click here! As always you can follow The Twenty Minute VC, Harry and Boris on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! Free Ebook: How to boost your Conversion Rate Optimization (CRO) by over 100% Have you ever wished more of your website visitors would convert into a sale, signup or referral? If so, you need Loyalty Bay. With their saas conversion optimizer tool they increase any conversion metric by offering potential customers a choice of personalised rewards to get them to convert. They work with large enterprises like Virgin Media through to startups and have increased conversions on average by over 100%. Free 30 day trial at www.loyaltybay.co.uk

28 Des 201529min

20 VC: Are Unicorns Necessary To Make Big Returns and The Series A Crunch with Sumeet Shah @ Brand Foundry Ventures

20 VC: Are Unicorns Necessary To Make Big Returns and The Series A Crunch with Sumeet Shah @ Brand Foundry Ventures

Sumeet Shah is an investor @ Brand Foundry Ventures, who have investments in the likes of Warby Parker, Birchbox and Contently. Sumeet himself is pivotal in sourcing and managing new opportunities at Brand Foundry with over 6 years of experience across the startup and private equity industries, formerly running new business strategies at Gist Digital and handling business development and project work at Gotham Consulting Partners. In Today's Episode You Will Learn: 1.) How Sumeet made his way into the wonderful world of VC? 2.) What stage is Brand Foundry active in? Does Sarah Lacy’s analysis of a ‘Series A Crunch’ concern Sumeet? Has he seen a widening in the gap between the amount that raise seed to then go onto raise Series A? 3.) What does Sumeet believe are the key pieces to run a successful business? In the first 100 days, what are the most important elements to focus on? 4.) Sumeet recently tweeted ‘To All Startups, the most helpful investor is not always the largest’. How can startups determine who is the most helpful? What should startups expect from their investors? What does Sumeet believe makes the best investor? 5.) What would Sumeet say is his biggest strength as an investor and what would he most like to improve upon? As a seed investor, how does Sumeet respond to Aileen Lee’s suggestion that in investing you can only make really money when invested in unicorns? 6.) Is Sumeet bullish on the future of NYC tech? What are the strengths of NY? Where is it booming? Are there any elements of SF, Sumeet would like NY to have? Items Mentioned In Today's Episode: Sumeet's Fave Blog or Newsletter: Term Sheet by Dan Primack, Strictly VC Sumeet's Fave Book: Things A Little Birdy Told Me by Biz Stone Sumeet's Most Recent Investment: Lola: A Better Month Awaits You As always you can follow Harry, The Twenty Minute VC and Sumeet on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! Free Ebook: How to boost your Conversion Rate Optimization (CRO) by over 100% Have you ever wanted to know who someone is simply from an email address?With Loyalty Bay's Super Users product now you can. Simply input an email address and it will go off and find publicly available profile information i.e. Linkedin, Facebook, Twitter etc for that email address. This is incredibly powerful in building a richer data profile on your users for marketers and business development people alike. Free 30 day Trial. Check out www.loyaltybay.co.uk

23 Des 201527min

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