453: How to lead with authenticity (with Sabrina Horn)

453: How to lead with authenticity (with Sabrina Horn)

Welcome to an episode with an award-winning CEO, communications expert and advisor, Sabrina Horn. Get Sabrina's book here: https://amzn.to/3oNDHz9

Sabrina Horn is currently CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member for a number of organizations and is a frequent speaker at industry forums and leadership conferences. She founded Horn Group, a public relations firm, with $500 and five years' job experience, becoming one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies—from the hottest startups to the Fortune 500—doing so with a special focus on authenticity. Horn Group received national acclaim as Best US Employer and Best US Tech Agency. In 2015, Horn oversaw her firm's successful acquisition by Finn Partners, a global marketing company.

Horn, as a young executive, learned about leadership on the job through two lenses: one, as CEO growing and running her firm, the other, as strategic advisor guiding her clients through their own unique business challenges. Through her journey, she learned that there are no shortcuts to achieving long term business success. Still, she confesses to having made many mistakes, and now in her first book, she shares what she learned about how to make it without faking it.

In this episode, Horn talked about the importance of honesty, humility and authenticity for business and humanity, and how leaders find the righteous path forward through this.

For leaders or individuals who believe in integrity as success' recipe, this is for you.

Make It, Don't Fake It: Leading with Authenticity for Real Business Success. Sabrina Horn: https://amzn.to/3oNDHz9

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

Episoder(818)

310: Sales and Client Relationships

310: Sales and Client Relationships

A very common strategy for a management consulting firm to displace an incumbent and serve a client is to show an problem / insight / opportunity that the client has not realized before. Unfortunately, this does not work that well in building client relationships and driving sales. In fact, a brilliant insight by itself may even lead to more work for the competition. In this podcast, and related article, we discuss this issue and address how to fix it. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn FOR MORE DETAILS ON HOW TO PREPARE FOR CASE INTERVIEWS OR ON HOW TO CONDUCT STRATEGY, OPERATIONS OR IMPLEMENTATION CONSULTING STUDIES REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

13 Mai 20166min

309: How to Manage Failure

309: How to Manage Failure

In this podcast, and related article, we discuss how to manage failure. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn FOR MORE DETAILS ON HOW TO PREPARE FOR CASE INTERVIEWS OR ON HOW TO CONDUCT STRATEGY, OPERATIONS OR IMPLEMENTATION CONSULTING STUDIES REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

7 Mai 20167min

308: How to Resign

308: How to Resign

In this podcast, and related article, I discuss how to resign, and especially how to resign if you are part of the inner circle of the firm and office. The business model of McKinsey, BCG and that of other firms expects this. When not expected at your firm, it is even more important you handle this correctly. If you are part of the inner circle most of the best practices you read about will not apply to you. Most of the company rules and guidelines will certainly not apply to you. I also discuss some ways in which members of my inner circle resigned. Never ever repeat their mistakes. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn FOR MORE DETAILS ON HOW TO PREPARE FOR CASE INTERVIEWS OR ON HOW TO CONDUCT STRATEGY, OPERATIONS OR IMPLEMENTATION CONSULTING STUDIES REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

20 Apr 201615min

307: Building Client Relationships

307: Building Client Relationships

The importance of gaining a client's trust via a solid reputation in the market places a premium on leaders who are skillful in building client relationships. No one would expect a consulting firm with poor reputation to thrive. After all, any firm's future is only as bright as its reputation in the market. It takes a strategic eye to focus on building client relationships for the long-term, even if it means sacrificing some revenue, and individual compensation, in the short-term. In this podcast we talk about how we approach building client relationships. More specifically, we discuss how we handle negotiating fees with clients. We dive into: Should you consider competing on price? What competing on price does to your firm? If you compete on price what signal are you sending to the client? Competing on price may bring in some extra revenue in the short-term, but will be damaging to the health of your business in the medium and long-term. Hence, competing on price actually destroys value and should be avoided. However, if you are a small boutique consulting firm and you choose not to compete on price, how should you compete? In this podcast we also share with you an alternative to competing on price that works for us. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn FOR MORE DETAILS ON HOW TO PREPARE FOR CASE INTERVIEWS OR ON HOW TO CONDUCT STRATEGY, OPERATIONS OR IMPLEMENTATION CONSULTING STUDIES REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

8 Apr 201611min

306: Developing Emerging Leaders

306: Developing Emerging Leaders

The Emerging Leaders Program (also called Emerging Fellows Program) is a scholarship we award to promising students from disadvantaged backgrounds. We help them plan their studies, select schools and map out their entire path to elite consulting firms, and beyond. We carefully train and groom them. This is a significant scholarship and we have high expectations. In this podcast (and related article), using Sveta’s story, we discuss what we expect of scholarship recipients and why we have this expectation. We also discuss how we develop young people with tremendous potential. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn FOR MORE DETAILS ON HOW TO PREPARE FOR CASE INTERVIEWS OR ON HOW TO CONDUCT STRATEGY, OPERATIONS OR IMPLEMENTATION CONSULTING STUDIES REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

1 Apr 201612min

305: Why Female PhDs dominate The Consulting Offer

305: Why Female PhDs dominate The Consulting Offer

In every single season of The Consulting Offer female PhDs have dominated the show through their skills, learning pace and performance. And they have all been foreign. Two are Chinese and one is Nigerian. In this podcast we discuss why this may be the case. Why does this one group do so well over MBAs and undergraduates despite the general consensus that PhDs are weaker in cases. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn FOR MORE DETAILS ON HOW TO PREPARE FOR CASE INTERVIEWS OR ON HOW TO CONDUCT STRATEGY, OPERATIONS OR IMPLEMENTATION CONSULTING STUDIES REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

24 Mar 201610min

304: What is the right resume format?

304: What is the right resume format?

This is a frustrating topic for many reasons. You will see it cropping up in TCO III a lot, and hurting one participant significantly. Therefore, we want to address this topic via a podcast and hope it never comes up again. Too many clients want to use a resume format because it (1) looks good, (2) was recommended by the school, (3) they spent a lot of time on it, (4) it is a better use of space or (5) they cannot understand why it should change. In this podcast we explain why a bad (in your opinion) resume format needs to be evaluated using very different metrics. This is an important podcast. Listen to it. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn FOR MORE DETAILS ON HOW TO PREPARE FOR CASE INTERVIEWS OR ON HOW TO CONDUCT STRATEGY, OPERATIONS OR IMPLEMENTATION CONSULTING STUDIES REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

17 Mar 20167min

303: 29.9% of clients who did not join MBB

303: 29.9% of clients who did not join MBB

Most firms only talk about their successful clients. They talk about clients who end up joining McKinsey, BCG and Bain (MBB). We are different. We believe it is important to talk about those case interview coaching clients who did not make it. 29.9% of our clients wanted to join McKinsey, BCG and Bain but ended up in industry, other consulting firms or government. What happened?Who is accountable for this result?Is it an error?What could we have done better?Is a 100% placement rate for MBB even possible, while brining in development candidates? We discuss all of the above and more in this brutally honest podcast. Note: Our placement rate fluctuates all the time as we have case interview coaching clients going through case interview process with MBB on a continuous basis. So at various points of time, even within the same week, you may see a different placement rate being reported. However, the placement rate for MBB is hovering around 70%, which is the highest in the industry. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn FOR MORE DETAILS ON HOW TO PREPARE FOR CASE INTERVIEWS OR ON HOW TO CONDUCT STRATEGY, OPERATIONS OR IMPLEMENTATION CONSULTING STUDIES REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

11 Mar 201611min

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