463: What is good marketing? (with Jeff Rosenblum)

463: What is good marketing? (with Jeff Rosenblum)

Welcome to an episode with one of the leading innovators in digital marketing, Jeff Rosenblum.

In this episode, Jeff speaks about effective marketing and advertising that both informs and inspires. He shares how businesses can help customers feel empowered to solve their problems and create a better customer experience.

We will learn why businesses that embrace empowerment, transparency, and authenticity are essential in today's marketing world.

Jeff Rosenblum is an author, a documentary filmmaker, and an advertising agency founder. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries. Jeff is the co-writer and director of a groundbreaking documentary about the advertising industry's future, The Naked Brand. It reveals the surprising story about corporations' ability to improve the world, one small step at a time.

Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands, including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more. When he's not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. Jeff and his family built a school in a remote village in Nepal while working with the BuildOn organization. Despite barely graduating college, he has lectured at some of the world's top universities and presented at some of the marketing industry's most influential conferences.

Get Jeff's book here:

Exponential: Transform Your Brand by Empowering Instead of Interrupting. Jeff Rosenblum: https://amzn.to/3EmxAr5

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Episoder(819)

352: Executive coach & Investor Jerry Colonna on his new book, "Reboot: Leadership and the Art of Growing Up"

352: Executive coach & Investor Jerry Colonna on his new book, "Reboot: Leadership and the Art of Growing Up"

Listen to FIRMSconsulting's conversation with Jerry Colonna. Jerry's book, Reboot, is launched this week. You can get it here: https://amzn.to/2XljCEt Jerry, venture capitalist turned executivecoach to CEOs of major companies, shares his blend of entrepreneurial straight talk and ancient philosophies thinking to help people overcome their own psychological traumas that hold them back personally and professionally. https://www.firmsconsulting.com

18 Jun 201958min

351: Is there a shift in consulting towards implementation?

351: Is there a shift in consulting towards implementation?

Is there a shift in consulting towards implementation? is our response to two listener's questions, "Is there a shift in consulting towards implementation and how do you get the client to implement?" This episode is complimentary and available on iTunes, Youtube, Spotify and many other podcast players. https://www.firmsconsulting.com

7 Jun 201916min

350: McKinsey careers. How do I become a McKinsey Principal

350: McKinsey careers. How do I become a McKinsey Principal

We recently had a coaching session with a client who could become a #McKinsey Principal in about 12 to 24 months. He is currently a McKinsey Associate Principal and has been a long-time client of FIRMSconsulting. He joined our #caseinterview coaching program when he was at Harvard completing an #MBA and we helped him join McKinsey as an associate. This is our 7th year of coaching him and he is a wonderful young man. In this podcast, we are going to summarize some critical advice we offered him, and other McKinsey Principal-level coaching clients, about moving from associate principal to becoming a McKinsey Principal and, thereafter, McKinsey Director. For more info on the FIRMSconsulting platform, visit us at: https://www.firmsconsulting.com Read related article: https://www.firmsconsulting.com/quarterly/mckinsey-principal/

19 Apr 201912min

349: McKinsey careers. How do I join McKinsey Digital?

349: McKinsey careers. How do I join McKinsey Digital?

How do I join McKinsey Digital is episode 349 of Case Interviews & Management Consulting iTunes podcast channel. KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE.

9 Apr 201915min

348: Is an arts or law background worthless to management consulting?

348: Is an arts or law background worthless to management consulting?

"Career guidance: Is an arts or law background worthless to management consulting?" is episode 348 of our Case Interviews & Management Consulting channel. KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. https://www.firmsconsulting.com

10 Mar 201925min

347: Why do Western interviewers incorrectly assume Asian males lack confidence

347: Why do Western interviewers incorrectly assume Asian males lack confidence

"Why do Western interviewers incorrectly assume Asian males lack confidence" is episode 347 of our Case Interviews & Management Consulting channel.   KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. https://www.firmsconsulting.com

5 Mar 201919min

346: Career guidance: 52 years old, senior manager and not going anywhere

346: Career guidance: 52 years old, senior manager and not going anywhere

"Career guidance: 52 years old, senior manager and not going anywhere" is episode 346 of our Case Interviews & Management Consulting channel. KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. https://www.firmsconsulting.com

22 Feb 201917min

345: Consulting Interview Questions. Earning $17 per hour, no degree and dreaming of McKinsey and an MBA

345: Consulting Interview Questions. Earning $17 per hour, no degree and dreaming of McKinsey and an MBA

"Consulting interview questions: Earning $17/hour, no degree and dreaming of McKinsey and an MBA" is episode 345 of our Case Interviews & Management Consulting channel. KEEP IN TOUCH: Instagram / Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. https://www.firmsconsulting.com

8 Feb 201922min

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