490: Elevating your personal brand using LinkedIn (with Judi Hays)

490: Elevating your personal brand using LinkedIn (with Judi Hays)

Welcome to an episode with Judi Hays. Judi is a sought-after LinkedIn expert for turning underperforming LinkedIn profiles into prospect-attracting powerhouses. She helps business executives identify their audience and elevate their LinkedIn profiles and personal brands. Watch this episode on YouTube.

In this expert session, Judi speaks about the best ways to present and elevate your personal brand through LinkedIn. She shares how to nurture connections, build networks, and grow your business exponentially. Judi conducted an in-depth live LinkedIn profile check to show how to better utilize LinkedIn. Throughout the session, we are expected to learn:

  • How to use your personal LinkedIn profile to grow your business
  • The most common mistakes that you must avoid on LinkedIn that are costing you business and your reputation
  • How to upgrade your LinkedIn profile and set a stage for how you want to be perceived
  • The difference between a resume-style LinkedIn profile and a resource-style LinkedIn profile
  • How to nurture your connections and grow your network
  • How to leverage company pages on LinkedIn
  • How to use LinkedIn beyond the obvious
  • How to build a routine on LinkedIn
  • Bonus hacks and tips to master LinkedIn

Judi consults with businesses in 30 different industries, all selling high-ticket products and services in high-trust selling environments. She guides them on building authority, credibility, and trust, which ultimately leads to increased revenue.

As a Forbes contributor and author of Elevate, Expand, Engage, a Refreshingly Different Approach to Winning on LinkedIn, Judi's proprietary methods are shared through workshops, trade industry associations, seminars, consulting, and white glove "done-for-you" services for her clients.

She is a frequent podcast guest and speaker. She has presented training and seminars for Forbes Business Council, FENG (Financial Executive Network Group), CoreNet (Commercial Real Estate Network), Greater Austin Chamber of Commerce, NWBC (National Women's Business Council), NAWBO (National Association of Women Business Owners), SBA (Small Business Administration), SCORE (Service Corps of Retired Executives), NAPO (National Association of Professional Organizers), and Baruch College.

Get Judi's book here:

Elevate, Expand, Engage - A Refreshingly Different Approach to Winning on LinkedIn: Elevate Your Brand, Expand Your Network, and Engage Your Most Powerful Relationships. Judi Hays. https://amzn.to/3ATtPeN

Grab a free chapter of Judi's book here.

Episoder(817)

245: Q&A With Alice Qinhua Zhou, McKinsey New York City

245: Q&A With Alice Qinhua Zhou, McKinsey New York City

Alice Qinhua Zhou holds a candid interview with Michael where she answers a wide variety of questions clients posted on social media and emailed in, about her involvement in The Consulting Offer Season 2. Alice talks about managing her confidence through the interviews, why she chose NYC, picking an academic career over management consulting, finding and taking tough feedback from mentors, Season 1, her advice for viewers and much more.

5 Mar 201536min

244: The Consulting Offer 2 Closed List Dinner

244: The Consulting Offer 2 Closed List Dinner

We discuss the steps taken to make this session as realistic as possible. From the selection of the meals, the use of surprises like the waitress to test behaviour, Kevin's style of changing the flow of the conversation and the method through which candidates tried to build a connection with Kevin, and vice-versa.

27 Feb 20159min

243: The What, Why, How, When and Where of TCO II

243: The What, Why, How, When and Where of TCO II

The Consulting Offer II (TCO II) records the entire interview process from networking, through to the closed-list dinner, PEI, group interviews and all interview rounds, including extensive debrief interviews with a former McKinsey partner and real candidates who went on to successfully interview.

21 Feb 201523min

242: Don't Always Leave Infosys For An MBA

242: Don't Always Leave Infosys For An MBA

MBA programs around the world encourage experienced technology employees to forgo salary, experience and promotion in the hope of obtaining an MBA and the path to a consulting or banking career. However, this rarely if ever works. Sometimes, it causes more problems not to mention the addition of mountains of debt. In this podcast we discuss the options available to technology employees and when an executive MBA program is actually a better option than a full-time MBA.

15 Feb 201522min

241: Behind-The-Scenes of a Strategy Study

241: Behind-The-Scenes of a Strategy Study

In this detailed strategy specific podcast I discuss a railway privatization and commercialization engagement I co-managed earlier in my tenure as a corporate strategy principal. I outline how we reorganized the client, exited non-core businesses, improved inefficiencies and prepared the client to compete in a deregulating market.

9 Feb 20151h 15min

240: Events Shaping Consulting Leadership

240: Events Shaping Consulting Leadership

In podcasts 237 and 238, I discuss a fairly muscular and risky set of strategies I used to increase my leadership standing in the firm and challenge mentors whom I believed were damaging the firm's values. My style of interaction was developed due an early engagement in my career which directly impacted the way I managed all future interactions. I unpack this engagement and explain how it impacted me, allowing you to determine how your own early experiences are shaping your own leadership style.

3 Feb 201526min

239: Image Management as an Older Consultant

239: Image Management as an Older Consultant

Having mentored a large number of older consulting hires, all were older than myself, this podcast distinguishes between older hires with working experience and those without working experience. Depending on the category you fall into, peers will view your profile, strengths and image very differently. In fact, your career strategy will be different. In other words, no two older candidates are the same.

28 Jan 201528min

238: What Happens When You Outgrow Mentors

238: What Happens When You Outgrow Mentors

Finding the right mentor is one thing, getting rid of the wrong mentor is quite another problem. In this podcast I discuss the relationships I had with 3 of the most influential mentors in my consulting career. I discuss mentors I had when I was an analyst, manager and eventually a partner. Finally, I discuss the difficult choices I had to make when I fundamentally disagreed with a mentor and had to do things which could jeopardize the relationship. Knowing when and how to outgrow a mentor is an oft ignored skill. I have one regret, and that is with the way I managed one mentor relationship.

22 Jan 201522min

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