559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)

559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)

Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein.

In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of scarcity: time-related, supply-related, demand-related, and limited edition. In this conversation, Mindy highlighted the importance of using scarcity ethically and developing marketing tactics that align with your product or service that aim not only to sell but to help your audience and customers.

Dr. Mindy Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. Founder of the digital marketing firm Market MindShift, she has trained thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and World Fuel Services. She has a doctor of philosophy degree in general psychology with an emphasis on technology and is a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School.

Weinstein uses her experience and knowledge as a marketer, researcher, teacher and scholar to help businesses increase revenue. She is the host of the popular podcast, Persuasion in Business, and is a global speaker. Weinstein is married, the mom of two boys, and calls Arizona home.

Get Mindy's book here:

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. Dr. Mindy Weinstein

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Episoder(817)

318: McKinsey Office Leaders: Concerning Policy Change

318: McKinsey Office Leaders: Concerning Policy Change

Michael and Tom discuss the new policy change introduced by McKinsey related to selection of McKinsey office leaders. We discuss why it could have been introduced and how it may impact McKinsey. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

16 Jul 201614min

317: How Sizan, TCO IV Female Minority, Pulled It Together

317: How Sizan, TCO IV Female Minority, Pulled It Together

In this podcast Michael and Tom, Darden EMBA, talk about Sizan and her one of a kind story. Sizan is a participant in TCO IV. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

5 Jul 201618min

315: Critical Reason Zach's Presence in TCO III Ended

315: Critical Reason Zach's Presence in TCO III Ended

In this podcast we continue to experiment with a new format. Meet Tom, Darden EMBA, who is going to co-host the next few Case Interview podcasts with us. In this podcast we discuss the subtle but very important reason Zach's presence in TCO III ended. Zach is the 2nd participant in The Consulting Offer III. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

28 Jun 201621min

314: How Firms Judge Candidates During Case Interviews

314: How Firms Judge Candidates During Case Interviews

In this podcast we discuss how interviewers judge candidates during case interviews. Specifically we look at how they determine whom are the top candidates. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

17 Jun 201616min

313: How to Put Client First the Right Way

313: How to Put Client First the Right Way

This podcast, and related article, explains how to put the client first the right way. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

8 Jun 20164min

312: How to Be Likeable

312: How to Be Likeable

In this podcast we talk about one critical lesson from TCO III / IV: how being likeable effects one's performance during consulting case interviews. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

31 Mai 201615min

311: Why Value-Based Fees Seldom Work

311: Why Value-Based Fees Seldom Work

In this podcast, and related article, we are going to talk about value-based fees. And I am going to explain to you why value-based fees seldom work. We will also explain why value-based fees are misunderstood. And they are misunderstood in a very fundamental way. Value-based fees can only work if certain supply and demand conditions in the market are met, or if your client is naïve. If a consulting firm understands this concept, they have a higher probability of securing higher-margin value-based fees. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE STRATEGY TRAINING PODCASTS: If you enjoy our podcasts, we will appreciate if you visit our Case Interviews podcast or Strategy Skills podcast on iTunes and leave a quick review. It helps more people find us. COME HANG OUT WITH US: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

20 Mai 20167min

310: Sales and Client Relationships

310: Sales and Client Relationships

A very common strategy for a management consulting firm to displace an incumbent and serve a client is to show an problem / insight / opportunity that the client has not realized before. Unfortunately, this does not work that well in building client relationships and driving sales. In fact, a brilliant insight by itself may even lead to more work for the competition. In this podcast, and related article, we discuss this issue and address how to fix it. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn FOR MORE DETAILS ON HOW TO PREPARE FOR CASE INTERVIEWS OR ON HOW TO CONDUCT STRATEGY, OPERATIONS OR IMPLEMENTATION CONSULTING STUDIES REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

13 Mai 20166min

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