This Leaked Memo From Yahoo Explains Why Big Businesses Fail
What do failing big businesses have to do with marketing? Everything. Kipp and Kieran dive deep into how businesses that are positioned and differentiated, lead to how businesses evolve and sometimes fail. Press play to learn the importance of accountability and ownership, why it’s better to be wrong than indecisive, naming the problems in the business to prevent them, and more. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
24 Jan 202332min
How To Delegate Your Work To ChatGPT (Use These Prompts) with Rob Lennon
Will A.I. be the death of creativity? Rob Lennon joins Kipp and Kieran to dive down the AI rabbit hole on how AI will or won’t affect your creativity, how AI will be a useful tool for marketers, how the evolution of AI will affect marketers and more. About Rob Lennon 12+ years in start-up marketing. Self-published author 45x. Grew 0 to 50k in 6 months and retained my authenticity. Now I'm a solopreneur who shares lessons on audience-building and AI-powered writing systems. Connect with Rob! Twitter https://twitter.com/thatroblennon LinkedIn https://www.linkedin.com/in/rob-lennon/ Instagram https://instagram.com/thatroblennon_ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
19 Jan 202336min
6 Marketing Opportunities That A.I. Unlocks For Businesses
Is A.I. the next iPhone or the next internet? Kipp and Kieran dive into how A.I.’s innovation will turn into HUGE business opportunities for marketers. Press play to learn how businesses exploded in a time of new technology, How A.I. will help you iterate toward your goals, get rid of blockers, even out the bias, and ideate on AI tools that could change our everyday life. If you like this episode, listen to our episode - 6 A.I. Tools That Will Save You 1-Hour/Day https://link.chtbl.com/6AITools We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
17 Jan 202331min
HubSpot & Zapier CMOs Share Their Career Advice For Marketers
How do you know when it’s time to pivot in your marketing career? Kipp and Kieran give you their tips on how to not f*** up your career. Press play to learn tips to scale in your marketing career, what you should be prioritizing in your role, going beyond your capabilities, Kieran’s strategy when changing roles (Bezos Framework), how overthinking could kill your career, and a MAJOR update. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
12 Jan 202332min
5 Lessons from MrBeast for Marketers
MrBeast is not only the best YouTuber in the world but also the best marketer. Kipp and Kieran go on a deep dive into the 5 tactics MrBeast used to become the best marketer in the WORLD and how you can apply them to your business. Press play to listen: How he used Spider-Man’s voice to go international with his content, how he used Squid Games' virality to integrate with his audience’s culture, how he obsesses over the right hook to get the most impact, and so much more. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
10 Jan 202324min
7 Marketing Trends & Opportunities for 2023
Google and Facebook's market share for advertising in 2022 was 48.4%. That’s the first time that their combined market share has been under 50% since 2014. What does that mean for the future of advertising? Kipp and Kieran dive into their predictions for 2023 - so you can get ahead of the game. Press play for predictions on how TikTok regulations will crown YouTube #1, traditional newsletters will decline, will Microsoft join the search space? will NFTs become more mainstream? Will SEO slow down due to ChatGPT? and more. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
5 Jan 202331min
How To Get Your First 10,000 Followers On Twitter w/ Dickie Bush
Great writing is an extremely important skill set to have. Here’s why. Dickie Bush joins Kipp and Kieran to dive deep into the writing rabbit hole. Press play to learn how writing can transform your business, curation vs. creation, frameworks to build an audience through writing, how to come up with interesting ideas, and if it’a better to have influence or reach? About Dickie Bush Dickie Bush is a digital writer and Captain of Ship 30 for 30—a cohort-based course that has helped over 5,600 start writing online. After playing football and graduating with a degree in math from Princeton in 2018, Dickie spent 4 years working on Wall Street as a hedge fund trader but, left that job in 2022 to build, write, and create on his own. Check out Dickie’s work! Ship 30 for 30 www.ship30for30.com Twitter https://twitter.com/dickiebush LinkedIn https://www.linkedin.com/in/dickiebush/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
3 Jan 202341min
The Future Of Search in 2023 & Beyond (Hint: it’s not Google)
Is this Google’s first existential crisis? Kipp and Kieran dive head first into the world of search and how it’s changing dramatically. Press play to learn how AI will disrupt Google, the importance of discovery (and how it may completely change in the future), and how AI will forever change the way we search. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
29 Des 202211min
