Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!
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Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right?

When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code.

Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches.

PRODUCTS MENTIONED:

Bronte Fragrance-Free Body Cleanser $17

Bronte Sea Salt Body Cleanser $17

Bronte Santal Body Lotion $18

SOMA Body Wash $18

Cosmetics 27 Baume 27 Advanced Formula $213 - $281

Diptyque Fragrances & Candles

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911

Glow Recipe Dew Drops $62

The Ordinary

La Roche-Posay Australia

    FOR MORE WHERE THIS CAME FROM:

    Watch & Subscribe on YouTube – Watch this episode, tonight at 7pm! Catch it here.

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    Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice note on Instagram!

    You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here.

    CREDITS:

    Hosts: Kelly McCarren

    Guest: Camille Peressini & Georgie Gilbert

    Producer: Sophie Campbell

    Audio Producer: Tegan Sadler

    Hydralyte is Australia’s #1 Oral Rehydration Solution*
    *No. 1 claim based on IQVIA SCAN Mat to 26th July 2025.

    Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    Episoder(1459)

    Got The Sniffles? Here's How To Keep Your Skin Hydrated

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    20 Jun 20229min

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    16 Jun 202210min

    Inside Kelly's Eyeshadow Collection

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    15 Jun 202210min

    The One Product You & Britney Spears Have In Common

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    14 Jun 202210min

    We've Been Doing Spot Treatments All Wrong

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    13 Jun 202210min

    Silicones: What Are They And Should We Avoid Them?

    Silicones: What Are They And Should We Avoid Them?

    Mists. Some people LOVE them, and the rest of us, just use them here and there. But what do mists really do? and should we using them regularly? And we received a question about silicones. What are they? should we avoid them? and why are they in so many products? Shazzy breaks it down for us. THE END BITS All the products mentioned in today's episode can be found below: Mario Badescu Facial Spray with Aloe Herbs & Rosewater, $18 Natio Refreshing Face Mist, $9.95 Avene Thermal Spring Water, $25.99 Dermalogica Hyaluronic Ceramide Mist, $69 If you want to learn more about Clean Beauty listen now on www.mamamia.com.au Subscribe to Mamamia GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386. Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Sharon 'Shazzy' Hunt Producer: Mikayla Floriano Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. Just by reading our articles or listening to our podcasts, you’re helping to fund girls in schools in some of the most disadvantaged countries in the world - through our partnership with Room to Read. We’re currently funding 300 girls in school every day and our aim is to get to 1,000. Find out more about Mamamia at mamamia.com.auBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    12 Jun 202211min

    This $24 Express Tan Is Perfect For Busy Youbies

    This $24 Express Tan Is Perfect For Busy Youbies

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    9 Jun 202212min

    Try Not Getting Mad When Listening To This Episode

    Try Not Getting Mad When Listening To This Episode

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    8 Jun 202211min

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