App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(968)

746: How to Grow Downloads Targeting Your Ideal Users

746: How to Grow Downloads Targeting Your Ideal Users

There is no one formula for success, but there is a surefire way to fail and that is to go too wide, too soon. In this episode, you will hear a coaching call I had with the founder of a social commerce app called Shara. You will discover to grow downloads by figuring out and targeting your ideal user. I think it's an important topic to cover so please let me know what you think on Twitter, @stevepyoung.

27 Aug 201915min

How to Increase In-App Purchase Conversion Rates

How to Increase In-App Purchase Conversion Rates

From designing escape rooms to crafting fiction books that capture the imagination, Semyon Polyakovskiy, Creative Entrepreneur at Maginary, has successfully interconnected his skills to get away with a one-of-a-kind game. In this interview, he walks us through his process on how to weave different elements together to create an Apple Featured game and the creative ways he employs to successfully convert users. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=TXoO6N41NL4

23 Aug 201910min

745: The Uber of Lawn Care with Gene Caballero

745: The Uber of Lawn Care with Gene Caballero

Today's guest built the Uber of lawn care which is now available in over 40 states in the US. You will hear how he spent 5 years working on his business on the side and then had enough traction to leave his full time job the last 2 years. You will also discover how he used SEO to build his business, how to expands to each new city and how he gets his vendors to bring on new users for him. Gene Caballero is the Co-Founder at GreenPal, Inc.

20 Aug 201928min

How to Calculate Mobile Lifetime Value (LTV) Without a Lifetime of Data

How to Calculate Mobile Lifetime Value (LTV) Without a Lifetime of Data

In this video, Shamanth Rao will show you how to calculate the LTV of your user even with little data. Follow along as he shares a simple formula that you can use. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=k-QupJs15P0

15 Aug 201911min

744: Marketing Strategies Before Your App Launch with Tyler Bundy

744: Marketing Strategies Before Your App Launch with Tyler Bundy

Are you on a budget for building your app? Coming up is a coaching call with a developer of a real estate app. We discuss building a native app vs a PWA, marketing tactics before you launch your app and how to engage with influencers in any niche.

13 Aug 201920min

743: How to Build a Big Digital Product Business with John Bura

743: How to Build a Big Digital Product Business with John Bura

Today's guest built a big business teaching people how to code and he shares how he stumbled upon this business by listening to the market. Also, listen to how he's cleverly using Kickstarter as part of his launch strategy, how he finds licensing deals and how creating more content continues to help him grow his business.

6 Aug 201930min

How to Multiply Mobile Growth Using Apple Search Ads & ASO

How to Multiply Mobile Growth Using Apple Search Ads & ASO

Do you multiply your app downloads? In today's video, Thomas Kriebernegg, CEO of App Radar, reveals how to harmonize app downloads using Apple Search Ads and App Store Optimization.

5 Aug 20198min

How to Get Celebrity Endorsements on Cameo

How to Get Celebrity Endorsements on Cameo

You're going to discover a simple and affordable way to get celebrity endorsements using the service, Cameo.com. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/SEU5E2PfE_A

1 Aug 20195min

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