App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(968)

742: How to Increase Downloads for a Paid Children’s App with Celeste Du Preez

742: How to Increase Downloads for a Paid Children’s App with Celeste Du Preez

Coming up is a coaching call where you will discover how to increase downloads for a paid children's app. We talk about how to properly do keyword research, hacking the "price drop" campaign and the one thing that she did to help her land an Apple Feature. Celeste Du Preez is the creator of Cheeky Beasts

30 Jul 201927min

How App Store Screenshots & Preview Videos Increase Downloads

How App Store Screenshots & Preview Videos Increase Downloads

Today's guest tells us how adding an app store preview video increased impressions and downloads for their app.How do you optimize your app store screenshots to increase downloads? In this video, you will discover how adding social proof to your app store screenshots can increase conversions. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/O_lrlyd-pY4

25 Jul 201910min

741: ASO Strategies That Took His App From 5 to 800 Downloads a Day with Altai Zeinalov

741: ASO Strategies That Took His App From 5 to 800 Downloads a Day with Altai Zeinalov

Coming up, you will discover the ASO strategies that today's guest used to grow his downloads from 5 downloads a day to now over 800 downloads a day. Also, listen to the part of the show where he shares the LinkedIn hack he used for an Apple feature and how implementing an in-app purchase bundle doubled his sales. Altai Zeinalov is an ASO specialist and CEO at Diveo Media.

23 Jul 201938min

Mobile Ad Fraud Bots & Inefficient Marketing Campaigns

Mobile Ad Fraud Bots & Inefficient Marketing Campaigns

A lot of times, we just look at the cost per install and not enough on the cost per actual conversion. So today, Michael Paxman, Global Product Communications Manager at adjust.com, talks all about attribution Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/F8e4oiraAys

18 Jul 201910min

740: 3 Viral Features You Need to Incorporate in Your App with Semyon Polyakovskiy

740: 3 Viral Features You Need to Incorporate in Your App with Semyon Polyakovskiy

Today's guest shares 3 simple strategies that has helped his app get shared with more users. Also, you'll discover the differences of being featured under the games category vs the apps category, how he was featured through a couple of different referrals and lastly how he cleverly incorporated his in-app purchase within the story of his app. Semyon Polyakovskiy is the Founder at Maginary.

16 Jul 201942min

Storytelling with Facebook Ads

Storytelling with Facebook Ads

Sailor Bear achieved over 30,000 paying customer for their app just by a simple strategy: sharing their story on Facebook. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/c07i7oaLgTM

11 Jul 201911min

739: How Augmented Reality Can Drive Engagement & Revenue with Alen Paul Silverrstieen

739: How Augmented Reality Can Drive Engagement & Revenue with Alen Paul Silverrstieen

Today's guest shares how he's built partnerships with some of the biggest brands to help them grow their engagement and revenue through their AR platform. Also, you have to hear the story of how he bought Muhammad Ali's famous robe and sold it to his eventual business partner and mentor. Alan Paul Silverstein is the CEO and President at Imagination Park Technologies.

9 Jul 201933min

App Install Ads Hacks

App Install Ads Hacks

I am going to share to you some examples of app install ads that are crushing it. You can leverage on the winning elements of a great app install ad to lower your CPIs and dramatically improve your conversations. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/f8agL6UCubU

5 Jul 20195min

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