App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(968)

735: Bring Value Before Building More Features with Chris Noto

735: Bring Value Before Building More Features with Chris Noto

Today's guest built a sports mindset coaching app. You will discover how he used sports meme accounts to drive targeted low-cost downloads, what works better Instagram stories or posts and how he decided to bring value first within his app instead of focusing on building more and more features. Chris Noto is the Founder at HeadSharp Performance Corp

11 Jun 201935min

734: How to 10X Downloads with Localization with Reza Abdolahi

734: How to 10X Downloads with Localization with Reza Abdolahi

Want to know simple strategies that you can use to grow your downloads? Well today's guest talks about what he did to 10X his downloads by localizing his app. Also, you will discover what strategies did not work for him and his paid apps and how having an app video increased his sales. Reza Abdolahi is the Founder, iOS Developer and Project Manager at Eccentric Team.

4 Jun 201936min

Apple Search Ads: How to Discover New Keywords

Apple Search Ads: How to Discover New Keywords

Want to know how to scale your Apple Search Ads? You will learn how to set up a campaign that allows Apple to discover new keywords and how to scale your Apple Search Ads. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=oZla1f1tE0k

31 Mai 20198min

Apple Feature: What to Do After You Get Featured by Apple

Apple Feature: What to Do After You Get Featured by Apple

Did you get an Apple Feature? What to know what to do to maintain your success. Well in this video I cover ways you can leverage the increases in keyword rankings along with the social proof that comes with an Apple Feature. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=D2fHofFcVfo

29 Mai 20197min

733: How to Find the Right App Ideas with Gary Levitt

733: How to Find the Right App Ideas with Gary Levitt

Want to know if your app idea is going to be successful? Well you're about to discover how today's guest researches his ideas along with a super cool Chrome Extension. Also, he share how he got his initial growth, how changing to a subscription model has helped his business and lastly how he found his app developer and now co-founder. Gary Levitt is the Co-Founder at Future Moments.

28 Mai 201934min

Guaranteed App Downloads Growth with App Store Optimization (ASO)

Guaranteed App Downloads Growth with App Store Optimization (ASO)

You will discover how to guarantee an increase in app downloads using app store optimization. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=qZw2a47Okkw

22 Mai 20199min

732: How to Optimize Your ASO Workflow with Thomas Kriebernegg

732: How to Optimize Your ASO Workflow with Thomas Kriebernegg

Coming up, we have the CEO of App Radar. You will discover why niching down is so important for growth, how App Radar will optimize your ASO workflow and how to optimize your Apple Search Ads. And one more thing, the ups and downs of running a SaaS company. Thomas Kriebernegg is the CEO and Co-founder at App Radar.

21 Mai 201931min

App Store Optimization for Google Play: Top 10 Factors

App Store Optimization for Google Play: Top 10 Factors

Coming up, we have my friend, Sarmad Sultan, to highlight the 10 most important factors when it comes to Google Play optimization. From on-page meta data to off-page meta data. And he talks about the most overlooked factors that big companies forget about. Watch Video on YouTube and Subscribe to our Channel: https://https:/w.youtube.com/watch?v=5l61U1lFwSo

17 Mai 201924min

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