728: Growth With Retention in Mind with Anna Boguslavska
We have a fun conversation where you will discover how to get your on-boarding process right (with examples), how to align your multichannel campaigns to re-engage users and how using a fun, but generic content FAILED as a marketing strategy. Anna Boguslavska is the Engagement Manager at Blindfeed
23 Apr 201930min
727: How to Optimize Google Play Listing with Neelay Srivastava
Coming up is a coaching call with a developer of a free music player app. You will discover how to balance optimizing your current keywords or finding new ones, should you localize your app and how to run our favorite growth hack on Google Play. Neelay Srivastava is the creator of Free Music Player
16 Apr 201916min
Google Play Link Building Strategy – How it Works
What’s up! Today, I’ve got a snippet from our upcoming App Masters Virtual Summit which will start on April 15th. This is a 10-day online-only event where you’ll get to see some of my favorite friends who are independent app developers crushing in the app space. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=0g1Vve0xuYI
10 Apr 20195min
726: How to Find & Scale New Growth Channels with Shoji Ueki
Today's guest is Shoji Ueki, Sr. Director, Growth Marketing at SeatGeek. You will discover the process that he uses to find new and emerging user acquisition channels and when it works how to actually scale it. Shoji Ueki is the Sr. Director, Growth Marketing at SeatGeek.
9 Apr 201931min
How to Increase Mobile App Retention Rate Through Customer Support
Want to know a simple way to increase your mobile app retention rate? Well, today's guest shares why focusing on customer support has allowed her to successfully retain her customers. You will discover a tool she uses to manage the many requests her company receives. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=EGus8l6b93o
5 Apr 20194min
How to Optimize Your Download to Subscriber Conversion Funnel
Coming up, you will discover the key elements that will help you optimize your download and subscriber funnel. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/KxCqiMuVmUA
3 Apr 20194min
725: Programmatic Targeting with Eric Seufert
Today's guest is none other than Eric Seufert, author of Freemium Economics and editor of the popular mobile blog Mobile Dev Memo. This is the exact interview from our very first virtual summit in 2018 where Eric shares why there's a shift to programmatic targeting, the types of apps in the top grossing charts and what types of games can adopt a subscription-based model. Eric Seufert leads platform at N3TWORK. Also, he is the author of Freemium Economics, published by Elsevier in 2014 and Owner / Editor at Mobile Dev Memo.
2 Apr 201934min
How to Change From In-App Purchases to Subscriptions
Want to know how to go from a one-time in-app purchase model to a subscription based app? In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how: - How she knew that a one-time in app purchase wasn't a sustainable business model? - Whether a monthly and annual subscription was more popular? - Other strategies that she implemented to get conversion rates from 1% to 6%? Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=t4O8rEg-0tk
29 Mar 20196min
