Ep. 2509 Barbara Fitzgerald interviews Kathleen Willcox | Masterclass US Wine Market

Ep. 2509 Barbara Fitzgerald interviews Kathleen Willcox | Masterclass US Wine Market

Welcome to Episode 2509 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Kathleen Willcox, an award-winning food and drinks journalist, to discuss Kathleen’s recent research and article on how millennials are reshaping wine collecting and consumption. Key Takeaways: Younger generations appreciate wine and are willing to spend, but they seek different experiences. Millennials and Gen Z care about what a brand stands for and its values. Making wine fun through storytelling and unique experiences helps connect with modern consumers. Kathleen’s article in the Wine Enthusiast magazine on the investment habits of millennials is available online at: https://www.wineenthusiast.com/culture/wine/millennials-wine-collecting/?srsltid=AfmBOoqOR-iiqNks-VGy34Qj7XcY1Whsr28PhSC0U3qiMd1fySx6Kp0T More about the guest: Kathleen Willcox is a journalist who writes about food, wine, beer, and popular culture. She is keenly interested in sustainability issues, and the business of making ethical drinks and food. Her work appears regularly in Wine Searcher, Wine Enthusiast, Food & Wine, The Drinks Business, Wine Industry Advisor and many other publications. She recently coauthored, with Tessa Edick, “Hudson Valley Wine: A History of Taste & Terroir.” She lives in Saratoga Springs, New York. Connect: Linkedin: https://www.linkedin.com/in/kathleen-willcox-7a46074/ Instagram: https://www.instagram.com/kathleenwillcox/ More about the host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/ LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: https://www.aprilacreative.com/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2543)

Ep. 39 Monty Waldin interviews VIA Italian Wine Ambassador Zhu Mi (Amazon China) | Education meets Business

Ep. 39 Monty Waldin interviews VIA Italian Wine Ambassador Zhu Mi (Amazon China) | Education meets Business

In this episode Monty Waldin meets Mi Zhu, wine buyer for Amazon China and Vinitaly International Academy candidate in April 2017. Mi Zhu tells Monty all about his intense week of study at the Academy learning all about Italian wines and discovering a new favorite, Lambrusco. He also talks about the perception of Italian wine in China and the potential of Italian wine to be paired with Chinese food. Cin Cin with Italian Wine People all over the world!

28 Jun 20176min

Ep. 38 Monty Waldin interviews Carlo Franchetti of Vini Franchetti | Italian Wine Personalities

Ep. 38 Monty Waldin interviews Carlo Franchetti of Vini Franchetti | Italian Wine Personalities

In this episode, Monty Waldin meets Carlo Franchetti, Marketing Manager of Tenuta di Trinoro in Val d’Orcia. Tenuta di Trinoro is part of the Azienda Vini Franchetti with estates also in Sicily. Carlo tells Monty all about his family's wine projects and of his recent experiments with Pinot Noir in Sancaba, on the border among Tuscany, Lazio, and Umbria.

27 Jun 20179min

Ep. 37 Monty Waldin interviews Marilisa Allegrini of Allegrini Estates | Discover Italian Regions: Veneto

Ep. 37 Monty Waldin interviews Marilisa Allegrini of Allegrini Estates | Discover Italian Regions: Veneto

Italian Wine Podcast travels back to Veneto to meet the Queen of Amarone, Marilisa Allegrini. Monty discusses the grape varieties of the Veneto region such as Corvina and the Allegrini family estates in Veneto and Tuscany. Marilisa also talks about her upbringing and future prospects for women working the wine business. Tune in to Italian Wine Podcast for another compelling story about Italy’s wine excellence.

26 Jun 201710min

Ep. 36 Monty Waldin interviews VIA Italian Wine Ambassador Kevin Gagnon | Education meets Business

Ep. 36 Monty Waldin interviews VIA Italian Wine Ambassador Kevin Gagnon | Education meets Business

In this episode, Monty Waldin meets VIA candidate Kevin Gagnon, a Canadian-born writer and Opera singer based in Germany. Kevin tells Monty of his first encounters with Italian wine in Germany and of his numerous road trips across Italy to discover Italy’s unique indigenous grape varieties. Tune in for another entertaining story about the excitement of learning about Italian wine.

25 Jun 20178min

Ep. 35 Monty Waldin interviews Gill Gordon-Smith (Fall from Grace Wine Education & Tasting) | Education meets Business

Ep. 35 Monty Waldin interviews Gill Gordon-Smith (Fall from Grace Wine Education & Tasting) | Education meets Business

In this episode, Monty Waldin talks to Gill Gordon-Smith “head girl at FFG Fall From Grace Wine Education and Tasting" in Australia and Vinitaly International Academy student. Gill tells Monty about the beautiful coastal region of McClaren Vale in South Australia, where a wide range of Italian grape varieties are cultivated. For example, they grow Nero D’Avola, Carignano, Montepulciano and Arneis. Italian grape varieties according to Gill, seem to respond very well to climate change in Australia. Tune in to discover a thriving wine-producing region and a piece of Italy down under!

20 Jun 20179min

Ep. 34 Monty Waldin interviews Alessandro François (Castello di Querceto) | Discover Italian Regions: Tuscany / Toscana

Ep. 34 Monty Waldin interviews Alessandro François (Castello di Querceto) | Discover Italian Regions: Tuscany / Toscana

In this episode, Monty talks to Alessandro François, owner of Castello di Querceto. Alessandro talks about the history of his French family in Tuscany, and how he became a wine maker from his previous engineering career. Tune in to discover more about Chianti Classico and Sangiovese and about personal and family history of another Italian Wine People.

19 Jun 20179min

Ep. 33 Monty Waldin interviews Master Sommelier and Natural Wine enthusiast Pascaline Lepeltier | Natural Wine

Ep. 33 Monty Waldin interviews Master Sommelier and Natural Wine enthusiast Pascaline Lepeltier | Natural Wine

In this episode, Monty Waldin meets Pascaline Lepeltier, Master Sommelier and Beverage Director at Rouge Tomate Chelsea in New York. Pascaline is also a natural wine expert and joins Monty in an interesting conversation about sustainability, biodiversity, and her forays in the world of philosophy.

13 Jun 201716min

Ep. 32 Monty Waldin interviews Wine Writer Alice Feiring | Natural Wine

Ep. 32 Monty Waldin interviews Wine Writer Alice Feiring | Natural Wine

In this episode Monty Waldin talks to Alice Feiring, award-winning wine writer and critic specializing in natural wine. Join Monty and Alice for an exciting conversation about natural wine, sustainability, and kosher wine! Alice has just published a new book entitled “The Dirty Guide to Wine: Following Flavor from Ground to Glass,” a new book that teaches us to look at wine from the soil in which originates. Photograph by Monty Waldin.

12 Jun 201716min

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