Tony's Chocolonely launches in the UK...and it's flying
How do you grow a Chocolate brand to €70m in Sales without ever spending a penny on advertising? How do you get into EVERY SINGLE Sainsbury's store in the UK at launch...and account for over 35% of Chocolate sales at Wholefoods UK within 16 weeks? Listen to Ben Greensmith of Tony's Chocolonely tell us about THE most authentic and meaningful brand promise in Food and Bev - the serious attempt by Tony’s Chocolonely to change the Cocoa industry from the inside out, in order to eradicate childhood slavery and child labour in Cocoa producing countries.
11 Aug 201930min
Founder of The Coconut Collaborative and GU Chocolate Puds on building 2 insurgent food brands
Who manages to create and build not 1 but 2 insurgent food brands that transform categories and what shoppers expect from their supermarket aisle? That's right, James Averdieck of The Coconut Collaberative and GU Chocolate Puds! Listen to James describe the drivers of the transformational growth he has experienced with both his businesses, from the importance of having people with Food Industry experience on his teams to being obsessed with product quality and great, quirky brands that resonate with consumers.
17 Jul 201923min
Founder of VitHit, UK's Best Selling & Fastest Growing Functional Drinks brand talks to us about how long it can take
Did you know that it's NOT a Coke or a Pepsi-owned brand that holds the title of the UKs best-selling functional drink, but an Irish brand called VITHIT! I really enjoyed talking to my old buddy and fellow-Irishman Gary Lavin, Founder of this super-charged, low calorie vitamin drinks range https://www.vithit.com. I’ve known Gary and followed VITHIT's progress for over 15 years, and what really intrigues me about this story is that most of this growth has been unlocked over the 5 past years. I’m also really inspired by Gary’s sheer honesty about mistakes he thinks he made and the doggedness that has been necessary to get the business to where it’s at today. Listen to Gary take us though the drivers of this recent transformational growth, how he recognised them, and what he’d do differently if he had to start over.
1 Jul 201935min
Sam Dennigan, Founder of Strong Roots, the UK's Fastest Growing Food & Beverage brand
In this episode we talk to Sam Dennigan, Founder and CEO of the UK’s Fastest Growing Food Brand, Strong Roots. Strong Roots is a super-successful frozen food brand that offers plant-based, tasty, convenient and healthy food for everyone. Founded and launched in Ireland, it has delivered transformational growth in both Ireland and the UK, doubling its turnover each year and recently taking pole position as the UK's Fastest Growing Food & Beverage brand. Listen to Sam desecribe how his experience in his family’s food business has shaped Strong Roots’ success, on how everyone in the company needs to be a Sales person, and the importance of earning the respect of early adopters and being “found” or discovered by consumers.
9 Jun 201920min
World-leading expert in Global Consumer Goods Industries tells us what's worrying large CPG companies right now
Fiona Fitz and Professor Dr Jan-Benedict Steenkamp, author, distinguished scholar and one of the world’s leading experts in the Consumer Packaged Goods industry, discuss what's worrying large Consumer Packaged Goods companies about driving organic growth. Professor Steenkamp suggests three things large CPG companies should be doing differently. http://www.brandgrowthheroes.com/2019/02/01/episode-4-interview-with-jan-benedict-steenkamp-leading-expert-consumer-goods-industries/
12 Mai 201932min
Huel: How to drive growth in 3 insurgent brands, CEO James McMaster
James McMaster, CEO of insurgent brand Huel, describes his experience of driving transformational growth at 3 well-known global food brands. He talks about how mindset beats skill-set, the importance of choosing the right people, and how transformational brand can radically change both consumer and shopper behaviour. http://www.brandgrowthheroes.com/2019/01/03/episode-3-interview-with-james-mc-master-ceo-of-huel/
10 Mai 201933min
Ep 02: Introducing the new 4Ps of Transformational Growth in CPG categories
Your host Fiona Fitzpatrick of Fiona Fitz Consulting introduces the New 4Ps of Transformational Growth in Consumer Goods Categories: People (or the kinds of people who work for the company), Process (or how the job to-be-done gets both defined and approached), Category Positioning (or where the brand positions itself relative to the competition) and finally, the Brand and Product Promise. http://www.brandgrowthheroes.com/2019/01/02/episode-2-introducing-the-new-4ps-of-transformational-growth/
2 Mai 20193min
