179. How to Tell Stories so Good Your Brand Sells Itself ft. Brendan Kane
THE 505 PODCAST30 Okt

179. How to Tell Stories so Good Your Brand Sells Itself ft. Brendan Kane

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we’re joined by Brendan Kane - author, speaker, and founder of Hook Point, who’s helped brands like Taylor Swift and MTV generate billions of views through storytelling.


In this episode, we dive into why storytelling is the #1 skill for creators in 2026, how to craft viral formats, and how to turn attention into income.


If you’re a creator or founder looking to master storytelling and grow your brand, this one’s a must-listen.


Want to go deeper on what Brendan shared today?


Grab a FREE copy of his latest book and discover the proven system behind 60+ billion views 👇

https://hookpoint.com/505


Inside, you’ll learn:

•⁠ ⁠How to engineer viral storytelling, not hope for it

•⁠ ⁠The repeatable formula used to generate over 100 million followers

•⁠ ⁠The psychological patterns that make people stop scrolling and start paying attention


Connect with Brendan:

📱 instagram.com/brendankane

🎥 youtube.com/brendankane

🌐 hookpoint.com


SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report


Join our Discord! https://discord.gg/xgEAzkqAvs


Kostas' Lightroom Presets

https://www.kostasgarcia.com/store-1/p/kglightroompresetsgreece


COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.the505podcast.com/BFIGGYSFXPACK


Timestamps:

0:00 – Intro

1:03 – Why Storytelling Beats Every Algorithm

4:16 – How to Become a Better Storyteller on Social

6:02 – Why Social Media Rules Don’t Actually Change

8:53 – Finding the Right Content Format for You

11:27 – Authenticity vs. Imitation: What Audiences Feel Instantly

12:55 – Personal Brand Kickstart

13:19 – The Key Ingredients of a Great Story

17:01 – How Tension Keeps Viewers Hooked

17:46 – The 6 Communication Types That Shape Your Content

22:12 – Why Most Brands Fail to Connect Emotionally

26:20 – How to Script Content That Actually Performs

30:02 – Best Performing Formats for Real Estate, Law & More

31:42 – The General Principle: How to Go Broad Without Selling Out

33:54 – Building Trust Before You Sell

35:58 – Why Views Don’t Equal Sales

37:53 – Turning Attention Into Income

39:30 – Optimizing Your Backend Systems for Growth

42:12 – Production Quality vs. Performance

43:48 – Why You Should Study (Not Compare) Big Creators

48:36 – Viral Content Comparison Challenge

59:34 – Dissecting the “How Do You Know” Format

1:00:17 – What Makes a Low-Production Video Go Viral

1:01:06 – Why Simple Storytelling Still Wins

1:02:55 – How to Build Emotional Hooks into Any Video

1:05:53 – More Viral Content Comparison

1:12:01 – Why the Video Performed Better

1:15:06 – The Golden Triangle

1:15:41 – Comparing 505 Instagram Reels

1:19:04 – The Data Behind Great Hooks

1:20:47 – You’re Not Shadowbanned — You’re Misreading the Metrics

1:22:58 – Hook Point’s Process for Analyzing Formats

1:23:59 – Why Some Hooks Don’t Convert

1:26:11 – Telling Stories That Stick

1:28:32 – Avoiding the Trap of Trend-Chasing

1:29:43 – The Power of Pattern Recognition in Content

1:31:39 – Storytelling ≠ Viral — It’s About Connection

1:33:32 – How to Turn Insights into Actionable Strategy

1:34:23 – What Makes a Great Hook

1:37:36 – Applying Hook Point to Your Own Content

1:39:33 – Final Takeaways with Brendan Kane

1:42:10 – Post-Pod Debrief


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Episoder(179)

67. 7 Continents in 7 Days: Ryan Kao's EPIC Adventure

67. 7 Continents in 7 Days: Ryan Kao's EPIC Adventure

Roc Nation, welcome back to episode 67 of The 505 Podcast. Today’s guest hails from the land of Portland, Oregon. He’s a filmmaker, DP, YouTuber, and a Sony shooter. Ladies and gentleman, please welcome Ryan Kao.STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT RYAN HERE:https://www.instagram.com/ryanmkao/https://www.youtube.com/ @RyanKao DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

23 Jun 20231h 29min

66. From Touring with The Chainsmokers to Directing Music Videos w/ THATONEBLONDKID

66. From Touring with The Chainsmokers to Directing Music Videos w/ THATONEBLONDKID

Rock nation welcome back to episode 66 of The 505 Podcast. Today we welcome a special guest. He’s a Filmmaker, Director, Agency Owner, all around social media beast. He’s got blonde hair and jumps out of planes on Mondays just for fun. Please welcome JEREMIAH DAVIS!!STEP UP YOUR SPORTS FILMMAKING HERE: https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JEREMIAH HERE: https://www.instagram.com/thatoneblondkid/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

14 Jun 20231h 7min

65. How Apple Became the NUMBER ONE Brand in the World (& How YOU Can Too)

65. How Apple Became the NUMBER ONE Brand in the World (& How YOU Can Too)

This is the first podcast from space! Makes sense since were going to the moon. Today's pod we dive deep into Apple's branding and marketing strategies, and explain how to incorporate this into the content you make. STEP UP YOUR SPORTS FILMMAKING HERE: https://courses.thecreatorcoach.com/sports-opt-in COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

9 Jun 202354min

64. The Power of Storytelling: Create Content that Resonates and Inspires

64. The Power of Storytelling: Create Content that Resonates and Inspires

Story is everything. Here's how to tell them better.STEP UP YOUR SPORTS FILMMAKING HERE: https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok: Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

1 Jun 202353min

63. Lakers Season OVER, What's Next?! | Q&A #2

63. Lakers Season OVER, What's Next?! | Q&A #2

What's up Rock Nation! You asked, and we answered! Enjoy our second ever Q&ASTEP UP YOUR SPORTS FILMMAKING HERE: https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

25 Mai 20231h 17min

62. Breaking the mold: How a 19-Year-Old is thriving as a Content Creator Without College | Loughh

62. Breaking the mold: How a 19-Year-Old is thriving as a Content Creator Without College | Loughh

Rock nation welcome back to Episode 61 of The 505 Podcast today we have a special guest. He is a steamer, a Youtuber, a gamer w/ 100 Thieves and has amassed a Tik Tok following of over 1.2 million. Everyone Please give a warm welcome to Lough!Lough's Socials: YouTube:  @loughh  Instagram: https://www.instagram.com/loganlrobles/Tik Tok: https://www.tiktok.com/ @loughh  COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

18 Mai 202353min

61. Full-Time Job or Freelance, Which Should You Choose?

61. Full-Time Job or Freelance, Which Should You Choose?

Graduation is closely approaching for some of you! And that means starting to think about plans post school. Do you apply for a full-time job, or send it as a freelancer? We go through the pros and cons of both, and provide some tips to help you become more hirable!STEP UP YOUR SPORTS FILMMAKING HERE: https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

12 Mai 202348min

60. From Coding at MICROSOFT to Filming a COACHELLA DOCUMENTARY w/ Lanre Ako

60. From Coding at MICROSOFT to Filming a COACHELLA DOCUMENTARY w/ Lanre Ako

Welcome back Rock Nation! Today we have on our much cooler new roommate Lanre Ako. Lanre is a photographer and videographer from Sacramento, who has been touring with the DJ Fisher for the past year and a half. We barely see the guy because he’s on tour so much, so we’re happy to have him on the pod today!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT LANRE HERE:Instagram: https://www.instagram.com/lanreako/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

5 Mai 202354min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
morgenkaffen-med-finansavisen
utbytte
aksjepodden
rss-sunn-okonomi
lederpodden
stormkast-med-valebrokk-stordalen
okonomiamatorene
rss-rettssikkerhet-bak-fasaden-pa-rettsstaten-norge-en-podcast-av-sonia-loinsworth
shifter