SEOLeverage - The SEO Podcast for Online Business Owners18 Aug 2023

111 - SEO - Where to Start?

In episode 111 of the SEOLeverage Podcast, Gert Mellak provides a comprehensive guide for beginners on starting with SEO. He covers the basics, including the importance of an onboarding call, creating a strategy document, and conducting SEO audits. The episode also introduces the ERICA Framework for prioritizing SEO tasks.

Like any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by an external agency, seeking an outside perspective or conducting an audit becomes paramount to ensure you're headed in the right direction.

Podcast Highlights:

00:00 Prologue

00:44 Podcast Intro

00:54 Introduction to the episode topic

01:28 Why is there a need to put a big focus on the initial phases of a new project?

02:02 What is an onboarding call? (...What are the two reasons why it is important?

02:44 The onboarding process

04:07 How does SEO Leverage ensure that their process brings you closer to your goals?

04:46 Why is an external audit necessary when you are doing SEO in-house?

06:17 Focus on high-priority items with the team and resources.

07:24 Recap

08:03 End

Resources:

The ERICA Framework: Your Answer to the Toughest SEO Challenges - https://www.amazon.com/ERICA-Framework-Answer-Toughest-Challenges/dp/8409212595

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(100)

112 - Podcasting for Profit Workflow with Joe Fier

In episode 112 of the SEOLeverage Podcast, Joe Fier joins Gert Mellak to discuss effective strategies for monetizing podcasts. They cover building a podcast workflow that leads to profit, using guesti...

25 Aug 202349min

110 - Podcast Monetization with Jeff Mendelson

In episode 110 of the SEOLeverage Podcast, Gert Mellak and Jeff Mendelson discuss strategies for podcast monetization, emphasizing the importance of understanding your "Why" behind podcasting. They ex...

11 Aug 202333min

109 - Podcasting Strategy in the Age of AI with Joe Fier

In episode 109 of the SEOLeverage Podcast, Gert Mellak and Joe Fier discuss the evolving landscape of podcasting with the rise of AI tools. They explore how AI can enhance podcast production and post-...

4 Aug 202345min

108 - Compelling Speaker Tips for Podcasters and Youtubers with John Henny

In episode 108 of the SEOLeverage Podcast, Gert Mellak and John Henny, a voice coach, share tips for podcasters and YouTubers to become more compelling speakers. They discuss the importance of using v...

28 Juli 202326min

107 - Brick and Mortar SEO

In episode 107 of the SEOLeverage Podcast, Gert Mellak delves into SEO strategies for brick-and-mortar businesses. He covers key tactics such as optimizing websites for local search, claiming Google ...

21 Juli 20236min

106 - Cross-Channel SEO with Stephan Spencer

In episode 106 of the SEOLeverage Podcast, Gert Mellak and Stephan Spencer discuss cross-channel SEO strategies, emphasizing the integration of various platforms to enhance website rankings. They del...

30 Juni 202342min

105 - Paid Ads Funnels with Daniel Pope

In episode 105 of the SEOLeverage Podcast, Daniel Pope discusses effective strategies for optimizing paid ads funnels to enhance profitability. He covers the seven profit levers, including fixing pric...

23 Juni 202344min