The Dos And Dont's Of Sustainable Digital Marketing

Hi! My name is Athena, and I’m an intern at the International Institute of Marketing. With the world becoming more and more globalized, it is important for us all to be responsible for using digital platforms. I’ll be discussing some do’s and don’ts when it comes to digital marketing responsibly and sustainably. To start off, we have our don’ts. Firstly, don’t greenwash. This is the act of companies exaggerating the “eco-friendliness” of their products or their brand. They only engage in calling themselves environmentally friendly as it provides positive press and perceptions from customers. As such, it is important for businesses to be transparent and convey the right information to their audience. Next, don’t do performative activism. Performative activism can be closely related to greenwashing but encompasses a wider array of societal issues. Brands need to back up their statements with actions and ensure that what they are putting out on their digital platforms is a reflection of truth and transparency. Last, don’t be culturally insensitive. With the world becoming increasingly more globalized, it is important to be sensitive to different groups of people. Brands have a responsibility to be sensitive to their audience, and as such be aware of the messages they put out through their marketing. Now that we’ve discussed our don’ts. Let's go to our dos! DO number one: get your customers engaged. In digital marketing, try to incorporate contests, giveaways, and other activities to keep the consumers engaged. Next, do stick to your vision and mission. As we discuss greenwashing and performative activism, the main takeaway is to stick to your vision and mission. Lastly, do be transparent when dealing with your brand. When things go wrong, it is also important to claim accountability and properly address the situation at hand and the groups affected. That sums up our discussion for today! Thank you for listening and I hope that these dos and don'ts help guide your marketing efforts into becoming more responsible, ethical, and sustainable. Have a great day! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp