Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2119 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews Ben Salisbury, a consultant, coach, content creator, public speaker, thought leader and subject matter expert for the wine & spirits industry. In this episode they discuss how wine producers can stay afloat and even thrive in an industry with too little distributors compared to increasing number of producers, through tactics such as email marketing and lead generation. More about today’s guest: Ben Salisbury Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly. Connect: Website: https://salisburycreative.com/ Insta: https://www.instagram.com/winesalesstimulator/ Linkedin: https://www.linkedin.com/in/ben-salisbury-7660511/ Facebook: https://www.facebook.com/salisburycreative TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram www.instagram.com/aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

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Ep. 61 Monty Waldin interviews Chiara Lungarotti (Lungarotti Winery) | Discover Italian Regions: Umbria

Ep. 61 Monty Waldin interviews Chiara Lungarotti (Lungarotti Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin talks to Chiara Lungarotti at the Lungarotti Winery in Umbria. The Lungarotti winery put Umbria on the wine map of Italy with the production of their famous wine Rubesco, a perfect wine for a typical lentil soup and other Umbiran produce such as black truffles. Tune in to listen to Chiara’s family history and her childhood memories walking and working in the vineyard with her father Giorgio.

3 Okt 20178min

Ep. 60 Monty Waldin interviews Giovanni Manetti (Fontodi Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 60 Monty Waldin interviews Giovanni Manetti (Fontodi Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Giovanni Manetti, owner of Fontodi Winery in Panzano, in Chianti Classico. Monty and Giovanni discuss the family history of Fontodi and their way of following biodynamic principles of viticulture. Giovanni also comments on how biodynamic viticulture helps the vineyard cope better with the challenges of global warming. Join Monty Waldin for another exciting conversation with a great Italian wine personality!

2 Okt 201711min

Ep. 59 Monty Waldin interviews Paolo Berluti (La Calcinara Winery) | Discover Italian Regions: Marche

Ep. 59 Monty Waldin interviews Paolo Berluti (La Calcinara Winery) | Discover Italian Regions: Marche

In this episode, we return to the beautiful Conero area of Marche where Monty Waldin meets Paolo Berluti at La Calcinara Winery. Tune in to learn more about organic viticulture, Montepulciano grapes and the importance of insects in the vineyard. Join Monty and Paolo for a "smooth and relaxed" cin cin with Rosso Conero!

25 Sep 201711min

Ep. 58 Monty Waldin interviews Alessandro Fenino (Pievalta Winery) | Discover Italian Regions: Marche

Ep. 58 Monty Waldin interviews Alessandro Fenino (Pievalta Winery) | Discover Italian Regions: Marche

Monty Waldin’s journey to Marche continues in this episode, dedicated to the Verdicchio grape and biodynamic viticulture. Monty meets Alessandro Fenino, manager at the Pievalta – Castelli di Jesi winery, and a passionate advocate of biodynamics and sustainability. Alessandro talks about the misperception of Verdicchio-based wines as “pizzeria wines” and unveils the potential of this great white grape to yield terroir-driven and versatile wines.

21 Sep 201718min

Ep. 56 Monty Waldin interviews Marco Moroder (Moroder Winery) | Discover Italian Regions: Marche

Ep. 56 Monty Waldin interviews Marco Moroder (Moroder Winery) | Discover Italian Regions: Marche

In this episode Monty Waldin meets Marco Moroder, manager of the Moroder Winery, in the beautiful region of Marche. Marco talks about his motocross expeditions in his vineyards and discusses Marche's wines such as Rosso Conero. Marco tells Monty about his winery’s commitment to organic and low-impact farming and presents some interesting wine and food pairings: the Montepulciano-based red wines in Marche pair well with stockfish-based dishes and “moscioli” spaghetti – moscioli are wild and D.O.P. mussels to be found along the Marche coast. Will Monty join in for a motocross ride in the vineyard with Marco? Tune in to find out!

17 Sep 20179min

Ep. 57 Monty Waldin interviews Roberto Mazzoni (Piantate Lunghe Winery) | Discover Italian Regions: Marche

Ep. 57 Monty Waldin interviews Roberto Mazzoni (Piantate Lunghe Winery) | Discover Italian Regions: Marche

Cows, genetics, Montepulciano, and the Conero Terroir in the Marche region: these are the ingredients of this episode of Italian Wine Podcast in which Monty Waldin interviews Roberto Mazzoni (Piantate Lunghe Winery). Join us for a Cin Cin with a glass of Rosso Conero!

14 Sep 201711min

Ep. 55 Monty Waldin interviews Lorenzo Marotti Campi (Marotti Campi Winery) | Discover Italian Regions: Marche

Ep. 55 Monty Waldin interviews Lorenzo Marotti Campi (Marotti Campi Winery) | Discover Italian Regions: Marche

In this episode Monty Waldin interviews Lorenzo Marotti Campi of the Marotti Campi Winery in the Marche region. Lorenzo and Monty talk about Marche's native grapes such as Verdicchio and Lacrima di Morro d’Alba—the latter being an almost extinct grape recently rediscovered. Lorenzo also discusses wine and food pairing with Lacrima! Tune in for another vinous and gastronomic journey into another fascinating Italian wine region!

12 Sep 201713min

Ep. 54 Monty Waldin interviews Gerd Stepp (winemaker) | Italian Wine Personalities

Ep. 54 Monty Waldin interviews Gerd Stepp (winemaker) | Italian Wine Personalities

In this episode Monty Waldin interviews Gerd Stepp, a flying winemaker of German origins, who worked in several countries and spent a considerable amount of time working in Italy in the Chianti region. Gerd discusses with Monty how the style of Tuscan wines changed over the last twenty years. He also talks about his favorite wine and food pairings with Chianti wines and offers some insight into the international market for Italian wine.

11 Sep 201710min

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