Ep. 476 wine2wine Session Recordings | Is Wine Gendered
Italian Wine Podcast Episode 476: Is Wine Gendered Audio from the wine2wine 2020 session with Camilla Lunelli and Regine Lee MW. How do we market and sell wine based on notions of gender, and is this effective? How can we better understand gender bias both in the way we approach consumers and within the trade? Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.
4 Jan 202130min
Ep. 474 Steve Raye U.S. Market-Ready | Contracts Part 1.
Italian Wine Podcast Episode 474: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Find all the resources and examples Steve describes in this podcast on his website, listed below. Steve explains that his goal is to give you a sense of the range of issues that can be negotiated, so you can then prioritize them for what's important for you. Once you've categorized the issues, you can then think through each and determine an entry or initial offer, and a "walk away" point. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/
2 Jan 202112min
Ep. 473 #everybodyneedsabitofscienza | Morgan Ritchie question
Chi ha bisogno di un po' di Scienza il primo dell'anno.... Poi è a posto per tutto l'anno! Che il 2021 sia meglio del 2020, ma comunque sia va bene uguale! Intanto iniziamolo con the epic duo!
31 Dec 202017min
Ep. 472 wine2wine Session Recordings | Provence and Rosé
Italian Wine Podcast Ep. 472: What can we learn from Provence? A rosé perspective. Audio from the wine2wine 2020 session featuring Elizabeth Gabay MW and Matilde Poggi Within 30 years, Provence managed to turn a backwater wine region producing rustic quality wines into one of the most commercially successful wine-producing regions, maintaining a strong export market and an increasingly high profile. How did they achieve this and what might topple them from their pre-eminent position in the coming years? Italian Wine Podcast is a proud media partner of wine2wine.net/
30 Dec 202035min
Ep. 471 wine2wine Session Recordings | Going Digital is More Than Just Opening an Online Wine Shop
Italian Wine Podcast Episode 471: Going Digital is More Than Just Opening an Online Wine Shop Audio from the wine2wine 2020 session featuring André Riberinho and Valentina Abbona Selling wine online is only one of the many opportunities available for wineries looking at digital. In this session we’ll talk about why looking at new channels and supporting existing ones, as well as preparing your winery information for the digital and making online partnerships are key elements to a successful digital strategy. Italian Wine Podcast is a proud media partner of wine2wine.net/
29 Dec 202034min
Ep. 469 Steve Raye U.S. Market-Ready | A Word About Millennials
Italian Wine Podcast Episode 469: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Find all the resources and examples Steve describes in this podcast on his website, listed below. Many have been the discussions about the role that Millennials play in wine&spirits business in the US and as 2017 they have all reached legal age for consumption. How do Millennials drive different trends? And who actually leads the volume and value of the buying rate in the US? Find out now, by listening to this episode! Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/
27 Dec 20207min
Ep. 468 #everybodyneedsabitofscienza | Ciro Pirone Question 2
Santa and the Grinch are back! HAH! Guess who's the Grinch! Thanks Lord we're on holiday and my boss can't call me into her office to tell me how much I can't put this on the internet. Too late sis! JKJKJK, all love! All that I say comes from a place of pure love and affection so for real, we're all friends and I never get yelled at (she's forcing me to write this tho...........)Anyways, I'm scheduling thousands of eps so that y'all wine freaks have some material to go through during this unusual Xmas. So Im sorry if I make no sense at all while writing this copy, but this podcast aint going to schedule itself and this is the only place where I feel like I can be myself openly and complain about life lmaoooo kinda like a diary hahahhahahahhahha! See ya soon Scienzerz!
24 Dec 202018min
Ep. 467 wine2wine Session Recordings | How Covid-19 changed Wine Consumer Behaviors in China
Italian Wine Podcast Episode 467: How Covid-19 changed wine consumer behaviors in China Audio from the wine2wine 2020 session with Natalie Wang and Alice Wong. The session will focus on the impacts of the pandemic on China’s wine market and how it has changed wine consumer behaviours. It will also examine how Covid-19 accelerated wine trends including e-commerce wine sales, livestreaming broadcast, and social media marketing. The session will delve deep into case studies to illustrate how these trends have affected wine sales. Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.
23 Dec 202041min
