How to Calculate & Increase Lifetime Value

How to Calculate & Increase Lifetime Value

Did you know that an increase of only 5% in customer retention may raise profitability by 95%?*

Figuring out your customers' lifetime value (LTV) is a vital step to increasing your profitability.

You will discover:

- What is the lifetime value of a customer

- How to calculate lifetime value of a customer the easy way

- Can LTV predictions be made with machine learning?

- How to forecast cashflow

What is LTV?

Lifetime Value or LTV is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer. This ‘worth’ of a customer can help determine many economic decisions for a company including marketing budget, resources, profitability and forecasting. It is a key metric in subscription based business models, along with MRR (Monthly Recurring Revenue).

Martin Macmillan is the Founder and CEO of Pollen VC, the leading provider of non-bank debt financing to the digital economy.

Learn more:

https://pollen.vc/

https://pollen.vc/calculators/roas-ltv-and-cash-flow/

App Audits:

https://apps.apple.com/us/app/mid-ages-rpg-adventure/id1599055907

https://play.google.com/store/apps/details?id=com.glitchedlab.driftup2.carxdriftracing.driftinggame.cargames.highway.max.pro.tokyo.hypermaxpro.thumb.racing.driftstunts

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

Get Started for FREE: https://www.helpshift.com/appmasters/

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Avsnitt(968)

How to Find App Downloads for Your Competitors (or Any App)

How to Find App Downloads for Your Competitors (or Any App)

You're going to discover how to accurately see the downloads for any app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/2gsoRYQ_4Mk

31 Maj 20188min

654: How to Make More Money with a Paid App with John MacAdam

654: How to Make More Money with a Paid App with John MacAdam

Coming up is a coaching call with a developer of a paid time tracking app. You will discover how to make more money with a paid app, how to come up with new keywords and why you should use Apple Search Ads so you can just print money. John MacAdam is the creator of the Hours Worked Time Tracker App.

31 Maj 201816min

653: Building a Media Company within Mobile Apps with Scott Silver

653: Building a Media Company within Mobile Apps with Scott Silver

Coming up today's guest is Scott Silver, Partnerships Manager at Mammoth Media, creators of highly popular apps such as Yarn and Wishbone. You will discover how to incorporate influencers in your app, how to build relationships with senior executives and his approach to working with some major brands like Skype and Starbucks. Scott Silver is the Partnerships Manager at Mammoth Media.

29 Maj 201836min

5 Killer Reasons Why You Need to Soft Launch Your App

5 Killer Reasons Why You Need to Soft Launch Your App

Coming up you're going to discover 5 killer reasons why you need to soft launch your app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/cD63cjBfQkg

25 Maj 201814min

652: How to Become an Instagram Badass with Paul Lam

652: How to Become an Instagram Badass with Paul Lam

Today's guest was held up at gunpoint for 3 hours and he shares how that experience completely changed his mindset. You will also discover how he used Instagram to overcome self doubt, specific apps to use when trying to grow your IG followers and how to take the perfect photo of your abs. Paul Lam is the host of The Path Hunters podcast.

24 Maj 201834min

What Countries to Soft Launch an App?

What Countries to Soft Launch an App?

You're going to discover what countries you should soft-launch in and why we chose those countries Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/N_O4BWNRn_Q

23 Maj 20186min

651: How to Drive Downloads with Snapchat Influencers with Timothy Armoo

651: How to Drive Downloads with Snapchat Influencers with Timothy Armoo

Coming up is a crash course on driving downloads using Snapchat influencers. You will discover the secret sandwich ad format dramatically decreases cost-per-install, why gameplay videos actually decrease engagement and how the guest quickly built a funnel that resulted in $30,000 in revenue. Timothy Armoo is the Co-Founder at Fanbytes.

22 Maj 201833min

Pre Launch App Marketing: Focus on These Two Metrics

Pre Launch App Marketing: Focus on These Two Metrics

You're going to discover the two most important metrics that you should be thinking about during your pre-launch. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/jIpJp2S1_-Y

18 Maj 20184min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-borsens-finest
uppgang-och-fall
rss-svart-marknad
avanzapodden
svd-ledarredaktionen
rss-dagen-med-di
lastbilspodden
24fragor
borsmorgon
affarsvarlden
rss-kort-lang-analyspodden-fran-di
rss-inga-dumma-fragor-om-pengar
fill-or-kill
kapitalet-en-podd-om-ekonomi
rss-en-rik-historia
dynastin
rikatillsammans-om-privatekonomi-rikedom-i-livet