147. I Made $100m So I Could Become a YouTuber ft. Jake Kassan
THE 505 PODCAST19 Feb

147. I Made $100m So I Could Become a YouTuber ft. Jake Kassan

What’s up, Rock Nation! Today, we're sitting down with Jake Kassan. Jake is the founder of MVMT Watches, who built and sold his company for $300M, personally making $100M in the process. But after reaching what most would consider the pinnacle of success, he found himself lost - struggling with purpose, identity, and what came next.


In this episode, Jake opens up about the rise of MVMT and how he built a powerhouse brand from scratch, what it was like selling his company for $300 million, losing purpose after the sale, and how he rediscovered his passion through storytelling on YouTube.


This is one of the realest conversations we've had about success, identity, and reinvention. If you've ever wondered what happens after the big payday, this one's for you.


Check out Jake here:

https://www.youtube.com/watch?v=obngREiNGic&t=225s

https://www.instagram.com/jakekassan/


Sign up for the "Dream Client Accelerator" waitlist here:

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Timestamps:

0:00 - Trailer

0:27 - Intro

1:06 - One Handed Crack

1:35 - Making $100m to become a YouTuber

3:47 - Dream Client Accelerator

4:22 - The moment that defined Jake’s new future

8:02 - Artlist

8:36 - Having purpose is everything

11:59 - Was Jake happy while building MVMT

14:04 - Jake’s struggle with panic attacks

17:34 - Advice from other founders

19:30 - How relationships with friends and family changed after selling MVMT

22:47 - The freedom of creating now without expectations

24:48 - What Jake hopes people take away from his videos

27:13 - Jake’s favorite part of making YouTube videos

28:53 - How Jake structures his day

30:09 - What Jake learned from MVMT that he’s bringing to his YouTube channel

31:35 - Taking calculated risks

32:55 - When Jake knew MVMT was going to be massive

34:13 - Jake’s favorite aspect of building MVMT

38:39 - Why Jake chose to create a brand around watches

41:29 - Funding the business through credit cards

42:33 - MVMT was at the forefront of influencer marketing

44:08 - The failed Kylie Jenner collaboration

46:35 - Could Jake do it all over again

47:45 - Jake’s desire to mentor other founders

49:32 - The strategy for repeat customers

51:13 - Discussing the sell with his cofounder

52:32 - Women and men are influenced differently

58:06 - The process of selling a company

1:00:56 - The feeling of $100m hit your bank account

1:03:47 - Staying at the brand for two years post sell

1:06:44 - What Jake learned from Movato

1:10:21 - Jake’s leadership style

1:14:24 - Jake’s most important life values

1:17:18 - Jake’s advice to someone wanting to build a brand

1:19:31 - Is Jake content?

1:21:30 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

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TikTok:

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Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(178)

74. What it Takes to Photograph The NBA Every Night with Abigail Keenan Field

74. What it Takes to Photograph The NBA Every Night with Abigail Keenan Field

What's going on Rock Nation! Today we have on The Lakers Team Photographer, Abigail Keenan Field. Not only does she work with Brayden, but she's obviously way cooler than him, because she has a handshake with Lebron. We're so hyped to have another incredible female creative on the show, so please sit back, and enjoy!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check Out Abigail here:https://www.instagram.com/akfieldster/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

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73. Jack Cook Reveals his Secrets to Mastering Daily Vlogs

73. Jack Cook Reveals his Secrets to Mastering Daily Vlogs

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72. How to Price your Photo + Video Work (How MUCH to Charge w/ Real Numbers)

72. How to Price your Photo + Video Work (How MUCH to Charge w/ Real Numbers)

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71. ULTIMATE Camera Gear Buying Guide (2023)

71. ULTIMATE Camera Gear Buying Guide (2023)

We get it... Every camera brand and their mother is just releasing cameras left and right, and you might be a little confused as to which one you should buy. Well, wonder no more because this is our full in-depth guide to what camera you should buy in 2023. STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

20 Juli 20231h 13min

70. JHAWK's Secrets to Cultivating a Die-Hard Audience on Social Media

70. JHAWK's Secrets to Cultivating a Die-Hard Audience on Social Media

Roc Nation, welcome back to episode 70 of The 505 Podcast. Today we welcome Johnny Hochstetler he is the content director for GHOST LIFESTYLE, Youtuber, Tik Toker, overall content machine welcome to the show!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JHAWK HERE:https://www.instagram.com/johnnyhochstetler/https://www.youtube.com/ @JHawk DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

13 Juli 20231h 13min

69. Overcoming Addiction to Chasing Storms as a Landscape Photographer w/ Chris Balladarez

69. Overcoming Addiction to Chasing Storms as a Landscape Photographer w/ Chris Balladarez

Roc Nation, welcome back to episode 69 of The 505 Podcast. Today we have one of the most talented travel and landscape photographers and videographers in the game. He lives in a van, chases storms for fun, and recently got his bucket list shot. Ladies and Gentleman, please welcome Christopher BalladarezSTEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT CHRIS HERE:https://www.instagram.com/christopherballadarez/https://www.youtube.com/ @ChristopherBalladarez https://christopherballadarez.com/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

5 Juli 20231h 37min

68. Posting Daily Videos: What We’ve Learned and Our Struggles

68. Posting Daily Videos: What We’ve Learned and Our Struggles

What's up Rock Nation! We're back with another Rock Talk. On today's EP we talk about our 30 for 30 social media challenge, Kostas going to Cabo for vacation, Brayden's 3rd installment of his sports filmmaking course, and Chase's 5 day million dollar shoot experience!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

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67. 7 Continents in 7 Days: Ryan Kao's EPIC Adventure

67. 7 Continents in 7 Days: Ryan Kao's EPIC Adventure

Roc Nation, welcome back to episode 67 of The 505 Podcast. Today’s guest hails from the land of Portland, Oregon. He’s a filmmaker, DP, YouTuber, and a Sony shooter. Ladies and gentleman, please welcome Ryan Kao.STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT RYAN HERE:https://www.instagram.com/ryanmkao/https://www.youtube.com/ @RyanKao DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

23 Juni 20231h 29min

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