The Anatomy of a High-Converting Paywall

The Anatomy of a High-Converting Paywall

Want higher conversions from your web-to-app campaigns?

In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates.

Join Steve P. Young and Igor Lyubimov, CEO of web2wave, as they dissect the anatomy of winning paywalls—what works on web vs. mobile, how to build psychological trust, and why personalized, long-form paywalls outperform app-native ones.

You’ll learn:

✅ Why web paywalls convert up to 3x more than mobile ones

✅ The 14-block structure of a perfect web-to-app paywall

✅ How to personalize offers based on quiz responses

✅ Why timers, huge discounts, and upsells dramatically boost LTV

✅ Real-world examples from top apps like BetterMe

If you're running Meta ads, looking to improve ROAS, or just want to scale without relying solely on the app stores, this deep dive is a must-watch.

All you need to build your web2app funnel:

https://www.web2wave.com/

Contact with Igor: https://www.linkedin.com/in/igorlyu/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
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Avsnitt(954)

627: Calio Founders on Solving the Social Paradox

627: Calio Founders on Solving the Social Paradox

You know how technology brings us together like we know what everyone's doing at all times, but we don't really know each other on a deeper level. Well today's guests built a calendar app that is on a mission to make sure we all come together in person. You will discover key lessons about fundraising, why they decided to rebrand even after an Apple Feature and how they use events to promote their app. Ramy Al-Kadhi and Latif Baluch are Co-Founders of Calio & Founder of The Social Corporations.

27 Feb 201831min

626: 4X Revenue with ASO with Lewis Smith

626: 4X Revenue with ASO with Lewis Smith

Coming up is a coaching call where the developer 4X his revenue by listening to my advice and moving his target keywords to the left of the app title. You will discover how to balance branding vs search traffic, using the Spanish Mexico localization to maximize your keywords and feedback on his screenshots. Lewis Smith is an indie app developer.

22 Feb 201820min

Mobile App Localization: Is it worth it?

Mobile App Localization: Is it worth it?

Should you localize your app upon launch? Is it worth the investment? I share real life experience and data with you. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/rwp1wmM5qBo

21 Feb 20184min

625: How to Use Tumblr for App Downloads with Heidi Yu

625: How to Use Tumblr for App Downloads with Heidi Yu

Today's guest shares how you can drive app downloads using a forgotten social network called Tumblr. Also you will discover how her company is incorporating cryptocurrency into their product. Heidi Yu is the CEO / Co-Founder Boostinsider & BOOSTO.

20 Feb 201828min

624: How to Use Email Marketing to Increase In-App Conversions with Ronnie Harper

624: How to Use Email Marketing to Increase In-App Conversions with Ronnie Harper

Coming is a coaching call with a founder of a sports nutrition app who already has an audience to launch to. You will discover how to increase conversions, how to run the paid to free campaign with a subscription app, how to soft launch and how to use drip email marketing to increase your sales. Ronnie Harper is the creator of Eat 2 Win.

15 Feb 201820min

How to Get Keywords Ranked on Google Play

How to Get Keywords Ranked on Google Play

Coming up you're going to discover how to get keywords ranked on Google Play. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/V_np-SjFVmo

14 Feb 20189min

623: How to Optimize In-App Purchases for Your Games with Doron Kagan

623: How to Optimize In-App Purchases for Your Games with Doron Kagan

Today's guest has two successful exits in the mobile gaming space and he shares a brand new SDK that will automatically increase in-app purchase sales in your games. Also, listen to the part of the show when he talks about the importance of having starter packs in your games to increase sales. Doron Kagan is the Co-Founder & CEO at Game of Whales.

13 Feb 201833min

How to Write Killer Sales Copy to Increase Downloads

How to Write Killer Sales Copy to Increase Downloads

I'm going to show you a dead simple way to come with the right sales words to use in your App Store screenshots to increase downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/1VZXfPSxIIg

9 Feb 201810min

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