AI and the End of Alert Fatigue: A Conversation with Tsion (TJ) Gonen, Cybersecurity Expert

AI and the End of Alert Fatigue: A Conversation with Tsion (TJ) Gonen, Cybersecurity Expert

By Michael Matias, CEO of Clarity and Forbes 30 Under 30 alum

For decades, cybersecurity vendors have armed defenders with dashboards filled with red alerts. But they rarely delivered solutions. As Tsion (TJ) Gonen put it in our recent conversation: “97% of tools just showed you a red screen that said, basically, ‘you suck.’” No remediation. No action. Just fatigue.That paradigm is ending—and AI is the catalyst.Gonen, a veteran cybersecurity leader and founder of Protego Labs (acquired by Check Point), has spent three decades watching the industry wrestle with inefficiency. Today, he sees a profound shift. “Security teams don’t want more tools,” he told me. “They want outcomes. They want closed loops.”This point echoes what Dorit Dor, CTO of Check Point, told me: AI isn’t just another layer of detection. It must act—autonomously and in real-time. At Clarity, we see this daily as we intercept deepfakes and AI-generated phishing attacks that move too fast for human intervention.But before the shift to AI, Gonen argues, the security industry was already in trouble. Too much noise. Not enough signal. “Cybersecurity reached a tipping point even before AI,” he said. “People began to question if the whole model was working.”AI, he believes, doesn’t just enhance existing tools—it reshapes the game. From reducing product development costs to enabling automated response, AI democratizes defense the same way it democratized attack. “The ability to close loops automatically is what makes AI transformational,” he said.It’s a point that also came up in my conversation with Shahar Peled of Terra Security. Shahar talked about replacing manual pentesting with agentic AI. Gonen’s vision is broader: don’t just find issues—resolve them, immediately and autonomously.Yet many founders, he warns, still fall into the same trap: mistaking incremental tech improvements for true breakthroughs. “Real differentiation isn’t just in the tech,” Gonen said. “It’s in how well you integrate into operational workflows.”This distinction—between technology and execution—reminds me of what Tsion (TJ) shares with leaders like Tom Mes: the CISO’s job has become impossibly complex. What they need now isn’t another blinking dashboard. It’s simplicity. Precision. And trust.Looking ahead, Gonen doesn’t expect a flood of brand-new threat categories. Instead, he sees opportunity in rethinking how we solve familiar ones. “You don’t have to invent new problems to build great companies,” he said. “You just have to solve the old ones better—with AI.”The future, he believes, belongs to startups that deliver true operational integration and seamless user experience—not flashy tech for its own sake. His call to entrepreneurs: don’t bolt AI onto your platform. Build with it from day one.My biggest takeaway? The next generation of cybersecurity leaders won’t be judged by how many alerts they generate. They’ll be judged by how many threats they prevent—automatically.We’ve reached a breaking point. Organizations that embrace AI as a core strategy—not just a feature—will define the next era of cybersecurity.About Michael Matias:Michael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep339: Nathan Shuchami | Managing Partner,  Hyperwise Ventures

Ep339: Nathan Shuchami | Managing Partner, Hyperwise Ventures

Nathan is a managing partner with Hyperwise Ventures, an Israeli venture capital that leads seed investments in the cybersecurity and enterprise software domains. He co-founded and led as a CEO Sentrigo Inc., acquired by McAfee, where he became VP Database Security. Nathan later co-founded Hyperwise Security, acquired by Check Point Software Technologies, where he became VP of Emerging Products.

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Ep338: Romi Davidor | Director, CatalystIL

Ep338: Romi Davidor | Director, CatalystIL

In 2018 Romi joined the Israel Innovation Institute with a clear vision of forming a professional, first of its kind community in the field of innovation management in organizations, corporates, and on a geographical level. Following this passion, Romi co-founded and today the Director of CatalystIL community, with more than 2300 community members, 200 innovation managers, and 100+ professionals- all part of the ecosystem.

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Ep337: Badri Rajasekar | Founder & CEO, Jamm

Ep337: Badri Rajasekar | Founder & CEO, Jamm

Badri is the founder and CEO of Jamm, a lightweight voice and video collaboration tool for remote and distributed teams. Prior to Jamm, he was CTO and SVP of Engineering at TokBox, now part of Nexmo (Vonage’s API platform), where he led the core engineering and operations teams. Before joining TokBox, Badri worked at Microsoft in the Core Operating Systems Division (COSD). Badri has an MS in Computer Science from Stanford University.

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Ep336: Seema Johnson | Co-Founder & COO, Nuggets

Ep336: Seema Johnson | Co-Founder & COO, Nuggets

Seema is Co-Founder & COO at Nuggets, an award-winning, decentralized, self-sovereign identity and payment platform that offers exceptional protection for customer data, as well as a frictionless customer experience. In 2020,  Seema won Deutsche Bank’s Female Fintech Competition and Women in Payments’ Unicorn Challenge. She was awarded the Booking.com Technology Playmaker Entrepreneur of the Year, and listed as one of the Most Influential Women in Payments, by PaymentsSource.

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Ep334: Sevda Memet | Co-Managing Director, Cardinal Ventures

Ep334: Sevda Memet | Co-Managing Director, Cardinal Ventures

Sevda Memet, from Constanta, Romania, is pursuing a master’s degree in Business Administration at Stanford Graduate School of Business, and a master’s degree in Public Policy at Stanford School of Humanities and Sciences as a Knight-Hennessy Scholar in the inaugural cohort of the scholarship program. She graduated summa cum laude with a medical degree from Ovidius University Constanta and worked as a Chief Resident in Hematology-Oncology and Rare Diseases in the Romanian public healthcare system. She was awarded the 2018 Ten Outstanding Young People of Romania and aspires to help cancer patients by creating the first oncological system in Romania that will focus on integrated medicine and genetic testing. At Stanford, Sevda holds the following roles and distinctions: Co-President of the Graduate Student Council (Stanford Public Policy Program), Co-Managing Director of Cardinal Ventures (Stanford’s non-profit student-led startup accelerator program), 2021 Global Leaders and Innovators in Human and Planetary Health Fellow and 2020 Stanford US-Russia Fellow in the Biosecurity and Public Health Group.

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Ep335: Boaz Gaon | Founder and CEO, Wisdo

Ep335: Boaz Gaon | Founder and CEO, Wisdo

Boaz is the CEO and Founder of Wisdo, an award-winning platform going beyond the Social Graph by connecting people to others who've "been there", are helpful, and are available to chat within 10 seconds and less. Wisdo reduces feelings of isolation by 70% within the first 2 weeks of using the app.Boaz founded Wisdo after losing his father to cancer and witnessing up close - how unnecessarily impossible it is in times of need, to find someone who ticks all three boxes: someone who's helpful, relevant, and instantly available. Previous to Wisdo, Boaz was a journalist and social activist.

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Ep333: Polly Taylor-Pullen | Business Development at Nivo

Ep333: Polly Taylor-Pullen | Business Development at Nivo

Polly joined Nivo in 2019 from Bureau van Dijk, a Moody’s Analytics Company, where she consulted large corporates and financial services organizations on how to modernize and implement risk (AML/KYC/credit) assessment software. In less than five years, she was promoted from a Business Development Executive role to Account Director, where she managed global FTSE 250 clients. She was listed in Tech Nation’s ’10 inspiring women powering tech in the North West’ and is a regular panelist at fin-tech events in Manchester.

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Ep332: Asaf Ezra | Co-Founder & CEO,  Granulate

Ep332: Asaf Ezra | Co-Founder & CEO, Granulate

Talpiot program alum, Asaf continued his IDF service as a commander in the elite 8200 intelligence unit. He previously held positions as R&D Team Leader and Project Manager where he led 30+ researchers, engineers and analysts in large-scale projects. Co-founding Granulate, he hopes to democratize performance and build a world without performance loss.

24 Mars 202121min

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