449: Customer empathy: User persona or jobs to be done? (with Michael Sacca and Mike Belsito)

449: Customer empathy: User persona or jobs to be done? (with Michael Sacca and Mike Belsito)

Welcome to an episode with Rocketship.FM hosts, Michael Sacca and Mike Belsito.

Michael Sacca is the General Manager at Dribbble.com and co-founder of Rocketship.FM. He was the President at Crew, the freelance design and development marketplace, and former parent company of Unsplash, the popular stock photo website. At Crew he secured key partnerships with Squarespace and the BDC before leading the company through it's acquisition by Dribbble in 2017. His writing has been featured in the Harvard Business Review and his popular product management podcast has been written about in Inc, Forbes, The Huffington Post and Entrepreneur respectively.

Mike Belsito is the author of Startup Seed Funding for the Rest of Us and co-founder of Product Collective which organizes INDUSTRY: The Product Conference, one of the largest and top-rated product management conference series anywhere in the world. Mike has been named one of the Top 40 influencers in the field of Product Management on several occasions. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of Rocketship.FM.

Rocketship.FM is a podcast for entrepreneurs and is part of the Podglomerate network, a podcast company that produces and distributes exciting new shows.

In this episode, Michael and Mike spoke about their career journey and how Rocketship.FM and Product Collective started. We will learn more about user personas and jobs to be done framework that most product people apply to better understand their users.

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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229: Why Internal Strategy Units Rarely Create Consultants

229: Why Internal Strategy Units Rarely Create Consultants

This podcast is based on the Quarterly article about the pros and cons of joining internal consulting units in banks, primarily as a substitute for careers in McKinsey or BCG.

28 Nov 201425min

228: How Great Consulting Firms Die

228: How Great Consulting Firms Die

This podcast is linked to the article about recent recruiting problems at BCG. We elevate the problem here and discuss the basic elements which lead to the decline of great firms or why smaller firms never become great.

22 Nov 201426min

227: Lessons from returning to Turkey from the USA

227: Lessons from returning to Turkey from the USA

This podcast accompanies the recent article about a Turkish client who was trying to complete her MBA and move back to Turkey BCG or McKinsey after about 15 years outside the country. The podcast was done 18 months after the article was written so we will discuss her experiences since the time we provided the initial advice in the article. In many ways, what worked to this client's benefit was her genuine sincerity when asking for helping, excellent personality and high intellect. A rare combination.

16 Nov 201421min

226: Poor Networking and Mentor-Mentee Etiquette

226: Poor Networking and Mentor-Mentee Etiquette

This podcast is linked to the recent quarterly article about the speech Marvin Bower made way back in 1964. Rather than focusing on the many useful elements of the speech, we will focus on the unifying theme of finding outstanding people, inspiring them and requiring the highest levels of conduct from them.

10 Nov 201430min

225: How Michael Would Use The Consulting Offer

225: How Michael Would Use The Consulting Offer

This is not a complex podcast. It is more a reminder. I talk through the very simple steps I would use when learning from The Consulting Offer: Read all the pages about the show Read all the session descriptions Read them again Develop my study plan Complete quizzes 0 to 9 Stick to my plan Go through sessions 1 to 23 in that order for Felix and some sessions from Sanjeev. You can also do all the cases from Samantha and Rafik. In general, go through the drop down menu of The Consulting Offer and pay attention to this page.

4 Nov 20149min

224: Picking a Mentor Who is Not the Best At their Field

224: Picking a Mentor Who is Not the Best At their Field

This podcast is based on an off-the-record conversation I had with Felix when we were not recording The Consulting Offer. Sometimes after the 90 minute sessions we would engage in small-talk and useful things were discussed but never captured.

29 Okt 201414min

223: Picking a Mentor Who is Not the Best At their Field

223: Picking a Mentor Who is Not the Best At their Field

This podcast is based on an off-the-record conversation I had with Felix when we were not recording The Consulting Offer. Sometimes after the 90 minute sessions we would engage in small-talk and useful things were discussed but never captured.

23 Okt 201424min

222: Using The Consulting Offer Videos Effectively

222: Using The Consulting Offer Videos Effectively

Clients using the Consulting Offer Videos fit into a neat bimodal distribution.

17 Okt 20147min

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