483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

Welcome to an episode with bestselling author and award-winning consultant Stan Bernard, MD, M.B.A. Get Stan's book here: https://amzn.to/3MRzd4t

In this episode, Stan spoke about the transcender system and how it has changed the game for many companies that are globally known today. He discussed how we can use this approach to communicate, inspire, and influence people. We will learn why top executives consider the transcender system the most powerful winning system for companies and their products.

Stan Bernard, MD, M.B.A., is an internationally recognized, award-winning global competition consultant, keynote speaker, and bestselling author. He is the president of Bernard Associates, L.L.C. and the creator of the Transcender System™. Dr. Bernard is a former Senior Fellow at the Wharton School of Business, where he taught marketing to M.B.A. students for 14 years. He has been featured on television and in leading publications, including The Wall Street Journal, Forbes, and Bloomberg Businessweek.

For nearly four decades, Dr. Bernard has consulted with over a dozen Fortune 500 firms and 150 other leading companies spanning six continents. He has been involved in more than 300 product launches involving over 60 countries. Over 15,000 professionals have participated in his firm's Competitive Simulations ("business war games"), Transcender System Training Workshops, Transcender System Seminars, and speaking engagements.

Dr. Bernard received his M.B.A. from The Wharton School of Business and his medical degree from Baylor College of Medicine.

Brands Don't Win: How Transcenders Change the Game. Stan Bernard, MD, M.B.A.: https://amzn.to/3MRzd4t

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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268: What Michael Jordan Can Teach You About Strategy

268: What Michael Jordan Can Teach You About Strategy

Aspiring NBA stars make a classic mistake when trying to watch, analyze and replicate the reasons why someone like Michael Jordan was so successful. In this podcast I explain why aspiring management consultants and those in industry make the very same mistake when watching, analyzing and replicating the reasons why McKinsey and BCG are so successful.

15 Juni 201516min

267: Strategy Training Changes at Firmsconsulting

267: Strategy Training Changes at Firmsconsulting

[Update June 11] The 1st strategy training map is live! All 16 steps of strategy planning and 200+ critical points are complimentary to all our members!

9 Juni 201521min

266: Case Studies in Strategy Projects

266: Case Studies in Strategy Projects

It is fair to say that being assigned to develop the case studies to help a team on the strategy study is considered a dead-end role for most consultants. An associate or analyst would much rather want to be leading the corporate strategy analyses, business case or even the business unit analyses versus studying how other companies have tackled the same problem as the client.

3 Juni 201520min

265: Client Lessons: Stanford Masters Student

265: Client Lessons: Stanford Masters Student

This podcast was prepared for clients in our case coaching program. Each week I will consolidate the main questions and challenges clients are facing in the program and use these podcasts to communicate suggestions and advice to your unique preparation needs.

28 Maj 201521min

264: From Siberia's winter plains to an elite university

264: From Siberia's winter plains to an elite university

The Firmsconsulting Emerging Fellows program is a program we run whereby we find and mentor promising young students from impoverished parts of the world. Working with them over several years, we guide them into elite schools and eventually into McKinsey or BCG.

22 Maj 201529min

263: How to read to improve reasoning

263: How to read to improve reasoning

We have a section on the website where I list all of the articles I read on a daily basis: What Firmsconsulting is reading. The thinking was that readers could replicate the reading of a former strategy partner at an elite firm by reading what I read.

16 Maj 201513min

262: BCG / McKinsey to Private Equity: 4 Client Experiences

262: BCG / McKinsey to Private Equity: 4 Client Experiences

If you wanted to move from BCG / McKinsey to private equity, how do you make the career change?

10 Maj 201527min

261: McKinsey US No, McKinsey Moscow Yes, Wants US

261: McKinsey US No, McKinsey Moscow Yes, Wants US

This very insightful and unusual podcast discusses the unique situation 5 of our clients face.

4 Maj 201515min

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