483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

Welcome to an episode with bestselling author and award-winning consultant Stan Bernard, MD, M.B.A. Get Stan's book here: https://amzn.to/3MRzd4t

In this episode, Stan spoke about the transcender system and how it has changed the game for many companies that are globally known today. He discussed how we can use this approach to communicate, inspire, and influence people. We will learn why top executives consider the transcender system the most powerful winning system for companies and their products.

Stan Bernard, MD, M.B.A., is an internationally recognized, award-winning global competition consultant, keynote speaker, and bestselling author. He is the president of Bernard Associates, L.L.C. and the creator of the Transcender System™. Dr. Bernard is a former Senior Fellow at the Wharton School of Business, where he taught marketing to M.B.A. students for 14 years. He has been featured on television and in leading publications, including The Wall Street Journal, Forbes, and Bloomberg Businessweek.

For nearly four decades, Dr. Bernard has consulted with over a dozen Fortune 500 firms and 150 other leading companies spanning six continents. He has been involved in more than 300 product launches involving over 60 countries. Over 15,000 professionals have participated in his firm's Competitive Simulations ("business war games"), Transcender System Training Workshops, Transcender System Seminars, and speaking engagements.

Dr. Bernard received his M.B.A. from The Wharton School of Business and his medical degree from Baylor College of Medicine.

Brands Don't Win: How Transcenders Change the Game. Stan Bernard, MD, M.B.A.: https://amzn.to/3MRzd4t

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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260: Billable Hours Are Not Bad

260: Billable Hours Are Not Bad

This podcast addresses a major misunderstanding about billable hours. The concept is not bad at all, but works only in certain circumstances. This podcast carefully explains those circumstances, and crucially examines how billable hours hurts consulting assignments. It has nothing to do with the focus on profits, but rather who has the focus on profits.

28 Apr 201512min

259: What Happened to Irina?

259: What Happened to Irina?

In September 2013 we published the inspiring story of Irina who worked her way from a Ukraine vocational school into McKinsey. This podcast tracks her progress since joining McKinsey and explains the mistakes she made which ultimately led to her leaving McKinsey.

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258: Using TCO 1 and 2

258: Using TCO 1 and 2

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16 Apr 20156min

257: The Trap Of Being Too Logical

257: The Trap Of Being Too Logical

In Season 2 of The Consulting Offer, you will regularly see Alice breaking down the case problem into the correct logical components. She is impressive at doing this. However, you will also see Kevin pushing her to offer more. This podcast explains what Kevin was looking for. In other words, being logical in a case interview is insufficient to impress a partner in the final round interviews.

10 Apr 20159min

256: 2nd and 3rd Order Insights

256: 2nd and 3rd Order Insights

We insist candidates read extensively to improve their business judgement. However, we find candidates really struggle to demonstrate they have indeed read the article, and more importantly, have improved their thinking in some way as a result of reading the article. This counter-intuitive piece demonstrates how to generate 2nd, 3rd and 4th order insights when communicating with partners.

4 Apr 201511min

255: Superior Merger and Acquisition Case Method

255: Superior Merger and Acquisition Case Method

Candidates approach Merger and Acquisition cases with a very generic framework where Merger and Acquisition and JV's tend to be lumped together. This podcast demonstrates the power of effectively framing the case problem and introduces candidates to a very elegant / effective technique to develop strategies to capture the profits from a market. In fact, this technique demonstrates why an Merger and Acquisition is the absolute last resort to enter a market.

29 Mars 201515min

254: How to Analyze Articles

254: How to Analyze Articles

This podcast teaches readers how to extract up to 80% of the useful information about an article before you even read the article. The podcast first explains the difference between news, facts and opinions, before showing you the steps to analyze an article. Finally, the podcast uses the recent New York Times article about McKinsey and Dominic Barton to apply these very same concepts. You will see that what McKinsey what you to read from this article is very different from the information you should have extracted.

23 Mars 201526min

247: Big Changes to Firmsconsulting Website

247: Big Changes to Firmsconsulting Website

Between 17 January 2013 and 30 January 2013 we will be rolling out some significant and exciting changes to the website. Many of these changes coincide with the premier of Season Two of the Consulting Offer, and are useful because they make the material easier to watch, interact with and learn from. We will also be making changes to the way club members and clients access the material. We spent a long time thinking about these changes and while they will impact many members, remain completely aligned with our core values of treating all clients fairly.

17 Mars 201513min

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