559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)

559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)

Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein.

In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of scarcity: time-related, supply-related, demand-related, and limited edition. In this conversation, Mindy highlighted the importance of using scarcity ethically and developing marketing tactics that align with your product or service that aim not only to sell but to help your audience and customers.

Dr. Mindy Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. Founder of the digital marketing firm Market MindShift, she has trained thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and World Fuel Services. She has a doctor of philosophy degree in general psychology with an emphasis on technology and is a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School.

Weinstein uses her experience and knowledge as a marketer, researcher, teacher and scholar to help businesses increase revenue. She is the host of the popular podcast, Persuasion in Business, and is a global speaker. Weinstein is married, the mom of two boys, and calls Arizona home.

Get Mindy's book here:

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. Dr. Mindy Weinstein

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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350: McKinsey careers. How do I become a McKinsey Principal

350: McKinsey careers. How do I become a McKinsey Principal

We recently had a coaching session with a client who could become a #McKinsey Principal in about 12 to 24 months. He is currently a McKinsey Associate Principal and has been a long-time client of FIRMSconsulting. He joined our #caseinterview coaching program when he was at Harvard completing an #MBA and we helped him join McKinsey as an associate. This is our 7th year of coaching him and he is a wonderful young man. In this podcast, we are going to summarize some critical advice we offered him, and other McKinsey Principal-level coaching clients, about moving from associate principal to becoming a McKinsey Principal and, thereafter, McKinsey Director. For more info on the FIRMSconsulting platform, visit us at: https://www.firmsconsulting.com Read related article: https://www.firmsconsulting.com/quarterly/mckinsey-principal/

19 Apr 201912min

349: McKinsey careers. How do I join McKinsey Digital?

349: McKinsey careers. How do I join McKinsey Digital?

How do I join McKinsey Digital is episode 349 of Case Interviews & Management Consulting iTunes podcast channel. KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE.

9 Apr 201915min

348: Is an arts or law background worthless to management consulting?

348: Is an arts or law background worthless to management consulting?

"Career guidance: Is an arts or law background worthless to management consulting?" is episode 348 of our Case Interviews & Management Consulting channel. KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. https://www.firmsconsulting.com

10 Mars 201925min

347: Why do Western interviewers incorrectly assume Asian males lack confidence

347: Why do Western interviewers incorrectly assume Asian males lack confidence

"Why do Western interviewers incorrectly assume Asian males lack confidence" is episode 347 of our Case Interviews & Management Consulting channel.   KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. https://www.firmsconsulting.com

5 Mars 201919min

346: Career guidance: 52 years old, senior manager and not going anywhere

346: Career guidance: 52 years old, senior manager and not going anywhere

"Career guidance: 52 years old, senior manager and not going anywhere" is episode 346 of our Case Interviews & Management Consulting channel. KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. https://www.firmsconsulting.com

22 Feb 201917min

345: Consulting Interview Questions. Earning $17 per hour, no degree and dreaming of McKinsey and an MBA

345: Consulting Interview Questions. Earning $17 per hour, no degree and dreaming of McKinsey and an MBA

"Consulting interview questions: Earning $17/hour, no degree and dreaming of McKinsey and an MBA" is episode 345 of our Case Interviews & Management Consulting channel. KEEP IN TOUCH: Instagram / Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. https://www.firmsconsulting.com

8 Feb 201922min

344: Consulting Interview Questions. What advantage PhD students have over MBAs and undergrads?

344: Consulting Interview Questions. What advantage PhD students have over MBAs and undergrads?

"Consulting Interview Questions: What advantage PhD students have over MBAs and undergrads?" is episode #344 of our Case Interviews & Management Consulting iTunes channel, ranked top 5-10 in many countries worldwide for careers. KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. https://www.firmsconsulting.com

3 Feb 201920min

343: The Consulting Offer participants. Enter Haris

343: The Consulting Offer participants. Enter Haris

In this episode, we introduce you to another participant from The Consulting Offer IV.  KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. https://www.firmsconsulting.com

3 Feb 20198min

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