098 Malcolm McDonald on Marketing Planning
"Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy" by Professor Malcolm McDonald Click here to read the show notes! https://www.salesartillery.com/marketing-book-podcast/malcolm-mcdonald-marketing-planning
25 Nov 201645min
097 The Science of Selling by David Hoffeld
"The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal" by David Hoffeld Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-science-of-selling-david-hoffeld
18 Nov 201651min
096 No B.S. Guide to Direct Response Social Media Marketing by Kim Walsh-Phillips
"No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing" by Dan S. Kennedy and Kim Walsh-Phillips Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/no-bs-guide-to-direct-response-social-media-marketing-kim-walsh-phillips
11 Nov 201647min
095 The Brain Audit by Sean D'Souza
"The Brain Audit: Why Customers Buy (and Why They Don't)" by Sean D'Souza Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-brain-audit-sean-dsouza
4 Nov 201644min
094 Getting Better with Age by Peter Hubbell
"Getting Better with Age: Improving Marketing in the Age of Aging" by Peter Hubbell Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/getting-better-with-age-peter-hubbell
28 Okt 201641min
093 Aligned to Achieve by Tracy Eiler
"Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth" by Tracy Eiler and Andrea Austin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/aligned-to-achieve-tracy-eiler
21 Okt 201646min
092 What Customers Crave by Nicholas Webb
"What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint" by Nicholas Webb Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/what-customers-crave-nicholas-webb
14 Okt 201655min
091 The Only Sales Guide You'll Ever Need by Anhtony Iannarino
"The Only Sales Guide You'll Ever Need" by Anthony Iannarino Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-only-sales-guide-youll-ever-need-anthony-iannarino
7 Okt 201649min
