Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!
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Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right?

When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code.

Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches.

PRODUCTS MENTIONED:

Bronte Fragrance-Free Body Cleanser $17

Bronte Sea Salt Body Cleanser $17

Bronte Santal Body Lotion $18

SOMA Body Wash $18

Cosmetics 27 Baume 27 Advanced Formula $213 - $281

Diptyque Fragrances & Candles

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911

Glow Recipe Dew Drops $62

The Ordinary

La Roche-Posay Australia

    FOR MORE WHERE THIS CAME FROM:

    Watch & Subscribe on YouTube – Watch this episode, tonight at 7pm! Catch it here.

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    GET IN TOUCH:

    Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice note on Instagram!

    You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here.

    CREDITS:

    Hosts: Kelly McCarren

    Guest: Camille Peressini & Georgie Gilbert

    Producer: Sophie Campbell

    Audio Producer: Tegan Sadler

    Hydralyte is Australia’s #1 Oral Rehydration Solution*
    *No. 1 claim based on IQVIA SCAN Mat to 26th July 2025.

    Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

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    How To Look Filtered In Real Life, According To Dom Skii

    How To Look Filtered In Real Life, According To Dom Skii

    Today, we're asking makeup artist and beauty content creator Dom Skii...What's in your bag? Dom's makeup looks are seriously otherworldly. Plus, he's worked with some of the biggest beauty brands in Australia and abroad from Mecca to MAC, to Anastasia Beverly Hills.  That's why we've brought Dom into the studio to sit us down and walk us through his ride-or-die makeup products that have earned his tick of approval. LINKS TO EVERYTHING MENTIONED:  NARS Radiant Creamy Concealer $51 NARS Natural Radiant Longwear Foundation $80 NARS Light Reflecting Foundation $80 NARS Soft Matte Complete Concealer $51 ONE/SIZE by Patrick Starrr On 'Til Dawn Mattifying Waterproof Setting Spray $107 Sunday Riley C.E.O. Afterglow Brightening Vitamin C Cream $104 Shiseido Eyelash Curler $38 La Roche Posay Cicaplast Baume B5+ $18.99 Maybelline Fit Me! Matte + Poreless Foundation 334 $25.99 Real Techniques Everyday Essentials Set 5 Piece Brush & Sponge Set $54.99 Real Techniques Brightening Concealer Brush $19.99 NYX Professional Makeup Plump Right Back Primer $29.95 MILK MAKEUP Hydro Grip Primer $62 BPERFECT STACEY MARIE CARNIVAL XL PRO REMASTERED PALETTE $82 Check out Dom's favourite creator Bretman Rock here. SUBSCRIBE:  Subscribe to Mamamia Vote in the 2024 You Beauty Awards Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH:Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Host: Lucy Neville Guest: Dom Skii Producer: Cassie Merritt Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    31 Jan 202421min

    What Really Happens When You Get A Tattoo Removed

    What Really Happens When You Get A Tattoo Removed

    Your beauty besties are here with a very important PSA to anyone thinking about getting a tattoo...listen to this episode before you get under the needle.   Plus, we want to rescue you from cakey, pilling makeup, once and for all. LINKS TO EVERYTHING MENTIONED:  e.l.f. Power Grip Primer $24 bareMinerals Pressed Mineral Veil $53 Charlotte Tilbury Airbrush Flawless Setting Spray $54 Kryolan TV Paintstick $57 Estée Lauder Double Wear Maximum Cover Camouflage Makeup for Face and Body $75 KEVYN AUCOIN THE SENSUAL SKIN ENHANCER $68 BOUJEE:  Beauté Pacifique Deep Pore Cleansing Mask $48 Salt & Stone Natural Deodorant $20 BUDGET:  KIND Collective Miracle Glo Skin Serum Gold Blush $20 La Roche Posay Cicaplast Baume B5+ $34 SUBSCRIBE:  Subscribe to Mamamia Vote in the 2024 You Beauty Awards Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kee Reece & Lucy Neville Producer: Cassie Merritt Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    30 Jan 202418min

    Non-Negotiables For Repairing Your Skin, With Razia Moe

    Non-Negotiables For Repairing Your Skin, With Razia Moe

    This week on the formula, we're sitting down with skincare content creator, Razia Moe. Razia is known for her detailed reviews of just about every skincare product you can think of, so we wanted to snoop through her skincare routine and see how she gets glowy, plump skin, without breaking the bank on expensive treatments. LINKS TO EVERYTHING MENTIONED:  Voting for the 2024 You Beauty Awards is open! Nominate your favourite products here. Bioderma Sensibio Micellar Oil Cleanser $34 SUNDAY RILEY CERAMIC SLIP CLEANSER $51 CAUDALIE Grape Water Mist $33.59 L'Oreal Revitalift Filler Plumping Serum $55 Bioderma Hydrabio H2O Hydrating Micellar Water Cleanser $33 Garnier Vitamin C Brightening Serum $35 L'Oréal Paris Revitalift Clinical 12% Vitamin C Serum $59 Saint Louve 0.25% Encapsulated Retinol Serum $119 La Roche Posay Acne Treatment, Anti-Recurrence and Anti-Marks $26.99 Sunday RileyGood Genes Lactic Acid Treatment $196 QV Face Night Cream 50G With Vitamin B3 $21.50 Kiehl's Ultra Facial Cream $115 The Ordinary Salicylic Acid 2% Masque $22 Hada Labo Moisturising Facial Sheet Mask $7 Hada Labo Lotion No.1 Super Hydrator $36 The Ordinary Glycolipid Cream Cleanser $19.70 The Ordinary Soothing & Barrier Support Serum $29.10 Eau Thermale Avène Cicalfate+ Restorative Protective Cream $20.90 Bioderma Cicabio Pommade Repairing Ointment $18 SUBSCRIBE:  Subscribe to Mamamia Vote in the 2024 You Beauty Awards Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Host: Erin Docherty Guest: Razia Moe Producer: Cassie Merritt Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    29 Jan 202418min

    The Easiest Way To Add Retinol To Your Routine

    The Easiest Way To Add Retinol To Your Routine

    We know how to ensure your makeup never gets cakey...It all comes down to products and skin prep, and we've got a lit of our favourites for you today.  Plus our tips on (safely) including retinol into your skincare routine, even if you spend lots of time in the sun. We go through it all, from beginner to seasoned retinol users.  LINKS TO EVERYTHING MENTIONED:  MAKE UP FOR EVER Step 1 Shine Control Primer $34 Rimmel Lasting Matte Primer $15 SHINE STOPPER Instant Matte Finish with MICROSPONGE Technology $39 MECCA COSMETICA To Save Face SPF50+ Superscreen $44 Ultra Violette Lean Screen Mineral Mattifying Fragrance Free SPF50+ $52 Cancer Council Face Day Wear Moisturiser Matte Invisible Spf 50+ $12.80 NIVEA Sun UV Face Sunscreen Shine Control SPF50 $9 NYX Professional Makeup Matte Setting Spray $17 Maybelline Lasting Fix Setting Spray $18.99 Essence All About Matt! Powder Transparent $5.50 MATTIFYING PRESSED SETTING POWDER $29.95 MCO BEAUTY MIRACLE HYALURONIC TINTED SERUM $35 Tarte Shape Tape Contour Concealer $51 CeraVe Blemish Control Resurfacing Retinol Serum $33.39 The Ordinary Retinol 0.2% in Squalane $12.90 innisfree Retinol Cica Repair Ampoule $58 Paulas Choice 0.3% Retinol + 2% Bakuchiol Treatment $85 No7 Pure Retinol 0.3% Night Concentrate $67 Olay Regenerist Retinol 24 Night Face Serum $59 La Roche Posay Retinol B3 Anti-Ageing Serum $61 Dettol Multipurpose Disinfectant Wipes Fresh Household Grade $6 SUBSCRIBE:  Subscribe to Mamamia Vote in the 2024 You Beauty Awards Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    28 Jan 202418min

    The $4 Lip Plumper Leigh's Obsessed With

    The $4 Lip Plumper Leigh's Obsessed With

    We just discovered the ultimate lip care duo...Oh, and it's only $4 for two luxe products!  Plus, the makeup artist-approved brow pen that dupes the micro-bladed look.  And, the weird and wonderful newbie products we've recently tried out and have thoughts on... LINKS TO EVERYTHING MENTIONED:  SPENDY: Naturium Skin-Renewing Retinol Body Lotion $50 Ciaté London Glow To Illuminating Blush $44 SAVEY: OXX Cosmetics Lip Kit - Plumping Care Edit $4 Toni & Guy Topsy Tail Tool $5 SHOP MY STASH: NYX Pro Makeup Lift & Snatch! Brow Tint Pen Ash Brown $31 Sunday Riley C.E.O. Afterglow Brightening Vitamin C Cream $104 EMPTY: Jurlique Nutri Define Cream Mask $89 The Jojoba Company Vitamin C Glow Potion $60 NEWBIE:  Rose Inc Softlight Skin-Smoothing Liquid Foundation $87 OXX Haircare 36 Piece Heatless Wave Curlers $8 SUBSCRIBE:  Subscribe to Mamamia Explore the complexities surrounding January 26th in a special episode of The Quicky. Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    25 Jan 202421min

    WTF Is Coquette Makeup? And Why Does AJ Clementine Swear By It?

    WTF Is Coquette Makeup? And Why Does AJ Clementine Swear By It?

    Today, we're asking beauty content creator, author, model and trans rights activist AJ Clementine...What's in your bag? Lucy and AJ break down the coquette makeup trend, AJ's guide to a flawless soft makeup base and the 'pinch me' moments of her career in beauty.  Plus, she tells us the best makeup technique she's learnt from her time working as a model.  LINKS TO EVERYTHING MENTIONED:  Charlotte Tilbury Beauty Light Wand $58 Rare Beauty Always An Optimist 4-in-1 Mist Mini Setting Spray $27 DIOR ADDICT LIP GLOW OIL Nourishing Lip Oil  $62 OPI Edge Nail File 240 Grit $8 Charlotte Tilbury Charlotte's Magic Cream Travel Size $50 Lush Snow Fairy LIP MASK $10 Anastasia Beverly Hills Brow Pen $30 CLEAR BROW GEL Brow Gel $39 Charlotte Tilbury Lip Cheat Pillow Talk $38 Charlotte Tilbury Lip Lustre Gloss $38 Charlotte Tilbury Airbrush Flawless Setting Spray $54 SUBSCRIBE: Subscribe to Mamamia Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH:Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Host: Lucy Neville Guest: AJ Clementine Producer: Cassie Merritt Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    24 Jan 202415min

    The Secret To Perfectly Shaped Brows

    The Secret To Perfectly Shaped Brows

    Today, Kee & Lucy are sharing their secrets for perfectly shaped, full brows.  And, everything you need to know about body acne and clearing it quickly.  Plus, we share our boujee and budget recommendations, that cover everything from the glossy lips to deeply hydrated limbs.  LINKS TO EVERYTHING MENTIONED:  Nature's Shield Organic Castor Oil $37 Cetaphil Antibacterial Bar $7.70 CeraVe Acne Blemish Control Cleanser $24 Paulas Choice Weightless Body Treatment with 2% BHA $43 Skinstitut Glycolic Scrub 14% $38.50 Frank Body Glycolic Body Scrub $25 BOUJEE:  Darphin Hydraskin Light Cream Gel $84 L'Occitane Almond Firming Milk Concentrate $75 BUDGET:  Real Techniques Brightening Concealer Brush $20 Revlon Super Lustrous Glass Shine Nude Illuminator $15 SUBSCRIBE: Subscribe to Mamamia Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kee Reece & Lucy Neville Producer: Cassie Merritt Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    23 Jan 202416min

    As A Skin Scientist, These Are The Only Products Hannah English Trusts

    As A Skin Scientist, These Are The Only Products Hannah English Trusts

    This week on the formula, we're sitting down with beauty content creator and skin scientist Hannah English to ask her about her favourite products, insider tips and ALL the questions you are dying to know about skincare.  This is for the youbies who get overwhelmed trying to build the perfect skincare routine. Hannah's got the answers, and they're backed up by science. LINKS TO EVERYTHING MENTIONED:  QV Gentle Facial Cleanser $16 NIOD Superoxide Dismutase Saccharide Mist $80 Skinceuticals The Facial Meistro H.A. INTENSIFIER SERUM $136 Allies of Skin Peptides & Antioxidants Firming Daily Treatment $199 SkinCeuticals Ultra Facial Defense SPF50+  $68 Tatcha THE INDIGO CLEANSING BALMGentle Moisturizing Cleanser $38 TBH Skincare rebound serum $59 Advanced LED Light Therapy Facial Mask + Embroidered Cap $865 The Ordinary Multi-Peptide Eye Serum $39 Medik8 Crystal Retinal Ceramide Eye $63 Bondi Sands Baby Face Retinol Serum $27 Neutrogena Rapid Wrinkle Repair Retinol Pro+ .5% Power Serum $32 Olay Regenerist Retinol 24 Face Cream Moisturiser $26.55 Tatcha Indigo Overnight Repair $148 Kiehl's Ultra Facial Advanced Repair Barrier Cream $77.95 Charlotte Tilbury Charlotte's Magic Water Cream $125 SUBSCRIBE: Subscribe to Mamamia Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Host: Erin Docherty Guest: Hannah English Producer: Cassie Merritt Audio Producer: Madeline Joannou Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    22 Jan 202419min

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