App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Avsnitt(968)

751: The Data to Focus on to Increase Downloads with Lior Barak

751: The Data to Focus on to Increase Downloads with Lior Barak

Today's guest is a data consultant with over 12 years of experience in creating actionable data. You're about to discover what you should look at to increase conversions, why you should only have 3 daily KPIs and finally why you shouldn't look at daily downloads. Lior Barak is a data consultant and you can learn more about him at Tale About Data.

1 Okt 201932min

750: Google Play ASO for Casual Games with Ronak Suvagiya

750: Google Play ASO for Casual Games with Ronak Suvagiya

Coming up is a coaching call with a developer of casual games. You will discover how to properly reskin games for ASO, how to optimize your bundle name and other ASO tricks that you should start testing. Ronak Suvagiya is an indie app developer and creator of Color Race.

24 Sep 201918min

How Often Should I Update Keywords for ASO?

How Often Should I Update Keywords for ASO?

Thomas Kriebernegg, CEO & Co-Founder at App Radar, shares his number 1 ASO tip by answering how often should we do ASO.

19 Sep 20191min

749: Fyber President, Offer Yehudai on Mobile Game Monetization

749: Fyber President, Offer Yehudai on Mobile Game Monetization

Today's guest is the President of Fyber. You're about to discover the shift to programmatic advertising and how their new ad meditation platform allows you to make more money. We also talk about why you need to A/B test a ton of campaigns using ads and in-app purchases and finally how his previous company was acquired by Fyber. Offer Yehudai is the President of Fyber.

17 Sep 201936min

10X Organic Downloads with App Store Optimization (ASO)

10X Organic Downloads with App Store Optimization (ASO)

What kind of keywords and traffic scores should you be going for to increase your downloads? What do all these data translate to? Let's find out how to 10x organic downloads using ASO.

12 Sep 20197min

748: Licensing, ASO & Ad Monetization with David Cremades

748: Licensing, ASO & Ad Monetization with David Cremades

Today's guest is the CMO at From the Bench, a company that has over 60M downloads and 100,000's of DAUs. You are about to discover how to get licenses from the biggest sports leagues, why mid-size influencers are the most effective and lastly how to optimize your ads for maximum revenue. David Cremades is the CMO at From the Bench.

10 Sep 201944min

How to Optimize Growth Funnel (Case Study 2X Revenue Growth)

How to Optimize Growth Funnel (Case Study 2X Revenue Growth)

Jordan Bryant of Chamber DS shows us how he's 2X revenues for an app optimizing the growth funnel. You will discover why so many app publishers fail to succeed and the exact process he used to fix the leaky bucket. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=EOBzq_E04Is

5 Sep 201912min

747: Phase 10 Creator, Ken Johnson, Shares How to Generate Winning Game Ideas

747: Phase 10 Creator, Ken Johnson, Shares How to Generate Winning Game Ideas

Today's guest is the creator of the popular Phase 10 card game also available in app form. You will discover how he comes up with game ideas, how his new mobile platform allows you to get more referrals for your app and what's the best way to ask users to refer their friends. Ken Johnson is the Founder and CEO at WildFire

3 Sep 201933min

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