Advice Line with Anthony Casalena of Squarespace

When Fokke de Jong started selling suits out of his dorm room in Amsterdam in the late 90's, he wasn’t planning on becoming the next Tom Ford—he just wanted to supply luxury suits at an affordable price. But he was so successful that around 2000, Suitsupply went from his side hustle to his full-time gig. Fokke sourced the best fabrics and production in Italy, and grew the business by selling his wares online long before that was the norm. Suitsupply thrived on Fokke's unorthodox ideas, like when he opened his first physical shop by the side of a highway, or when he goaded competition into suing him over ads. By 2011, Suitsupply had grown beyond Holland, opening stores in cities like London, Milan, and New York. Today, they have over 150 locations worldwide.This episode was produced by J.C. Howard, with music by Ramtin ArabloueiEdited by Casey Herman, with research help from Sam Paulson.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Maj 20231h 18min

Lily Hevesh never could have imagined that the videos of domino tricks she started posting for fun at 10 years old would eventually evolve into a thriving business.Fast forward to today and Lily’s YouTube channel, Hevesh5, has almost 4 million subscribers. Her videos, which showcase the toppling of countless intricately designed domino setups, have more than a billion views and counting...This week on How I Built This Lab, Lily recalls her path to becoming one of the best-known domino artists in the world. Plus, more on Lily’s recent expansion beyond digital creation — launching her own line of dominoes and starting her own agency to take on large-scale domino projects. Also, Lily explains why she will prioritize her craft over business objectives as she looks to the future. This episode was produced by Sam Paulson and edited by John Isabella, with music by Sam Paulson and Ramtin Arablouei. Our audio engineer was Neal Rauch.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Apr 202341min

Peter Sterios discovered yoga by accident when he was in college, and wound up—also by accident—launching a multimillion-dollar business around it. He used yoga to ease neck strain and loosen his hamstrings, but eventually became a serious practitioner and teacher, running his own studio in central California. In the late 1990’s, before the proliferation of yoga brands, Peter came across a mat that was thicker and more durable than any he’d seen. He anticipated there would be growing demand for quality yoga gear, and decided to take a risk: ordering $25,000-worth of mats to store in his garage and sell to yoga studios and students. Over the years, he grew the business by targeting prominent yoga teachers who became IRL influencers, effectively spreading the mat by spreading the mat. Despite early cash flow issues and many personal challenges, Peter helped grow Manduka into one of the best known yoga accessory brands in the U.S.This episode was produced by Kira Wakeam, with music by Ramtin Arablouei.Edited by Neva Grant, with research help from Katherine Sypher.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Apr 20231h 10min

Joe Laurienti, a former SpaceX and Blue Origin engineer, launched Ursa Major in 2015 with the idea that 3D printing could revolutionize the production of rocket engines.The timing was right: Russia had invaded Crimea the previous year. American sanctions and strained political relationships threatened the supply of Russian rocket engines, which the U.S. had relied on for space missions since the end of the Cold War. American companies like Ursa Major have now begun providing rocket engines for both government and private space endeavors. This week on How I Built This Lab, Joe talks with Guy about the journey of launching and scaling a multimillion dollar aerospace company. Plus, how Joe has dealt with the infamous “startup valley of death” and how Ursa Major’s engines are helping the U.S. catch up to Russia and China in the development of hypersonic weapons. This episode was produced by Chris Maccini and edited by John Isabella, with music by Ramtin Arablouei. Our audio engineer was Maggie Luthar.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Apr 202338min

In one of the most remarkable feats ever performed by a frozen dessert, Halo Top ice cream became the best-selling pint in America just six years after launch. Its founder Justin Woolverton was a frustrated lawyer who developed the recipe in his Cuisinart, mixing Stevia, egg whites and fruit into a low-calorie treat that tasted good enough to sell. Many recipes later—some runny, some rock-hard—Justin got the ice cream into stores; and soon, social media was flooded with images of people polishing off the 300-calorie pints. After outselling Häagen-Dazs and Ben & Jerry’s in 2017, Halo Top’s charisma faded, and a slew of new competitors entered the field. In 2019, Justin sold the company for an undisclosed amount, and now enjoys his ice cream at a less frenetic pace. This episode was produced by Kerry Thompson, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Alex Cheng.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Apr 20231h 14min

It’s hard not to love cheese: feta, brie, gruyère, parmesan, pepper jack, mozzarella, asiago...it’s all delicious! But there’s a downside — cheese production is quite taxing on the environment, with dairy cows being one of the leading contributors to carbon emissions worldwide. That’s where Matt Gibson and Inja Radman step in. They’re the founders of New Culture, a company developing real dairy cheese, but without using cows or any other animal product. This week on How I Built This Lab, Matt and Inja discuss their innovative and sustainable approach to cheese-making, and the partnerships they’ve secured with major food distributors to roll out their product starting next year. Plus, we hear how Matt and Inja first connected on LinkedIn, deciding to launch a company together from across the world before ever meeting in person. This episode was produced by Carla Esteves and edited by John Isabella, with music by Ramtin Arablouei. Our audio engineer was Neal Rauch.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Apr 202337min

Ellen Latham would probably have been happy teaching classes at her popular fitness studio in south Florida until she turned ninety. After being fired from her dream job as a spa director, she’d found stability with her own small business, and began developing a workout program that incorporated strength and cardio for all fitness levels. But then, well into her fifties, Ellen was offered an unexpected opportunity for a second act beyond anything she had imagined. With two partners, she grew her workout concept into Orangetheory Fitness, a franchise that today has over 1,500 locations around the world. This episode was produced by Alex Cheng, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Sam Paulson.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Apr 20231h 5min

In 2016, Nuseir Yassin quit his cushy tech job to embark on a journey around the globe. The idea was simple: post a one-minute video every day for 1,000 days to show the world from his perspective. The execution, of course, was much more challenging...This week on How I Built This Lab, Nuseir recaps his experience building a worldwide following as the creator behind Nas Daily, and how Nas Company has since raised $23 million to build content creation services and software that bring people together. Plus, how Nuseir navigates the self-doubt tied to his Palestinian identity, and why he chooses to spotlight positive stories from around the world. This episode was produced by Sam Paulson and edited by John Isabella, with music by Sam Paulson and Ramtin Arablouei. Our audio engineer was Neal Rauch.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Apr 202344min