521: They Made $20M selling Perfume | Raquel & Adam Bouris [VIDEO]

521: They Made $20M selling Perfume | Raquel & Adam Bouris [VIDEO]

Raquel and Adam Bouris are the co-founders of Who Is Elijah, an independently owned fragrance house known for its unique scents and innovative marketing strategies. Starting from humble beginnings, they have built a successful business that has made a significant impact in the fragrance industry. In this interview, you’ll learn: How a chance encounter at Coachella inspired a $20M Perfume Brand Breaking into the fragrance industry - from their garage Overcoming significant challenges and setbacks Innovative marketing and influencer partnerships Importance of customer feedback and product development Their marketing strategies and the role of social media Advice and motivational insights for aspiring entrepreneurs And many more valuable entrepreneurial insights... Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

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677: We Built a $250M Cold Plunge Brand - From a Garage | Plunge

677: We Built a $250M Cold Plunge Brand - From a Garage | Plunge

Ryan Duey was living in an RV with his float spas closed and no backup plan when he and Michael Garrett built their first cold plunge from a retrofitted $100 bathtub in a garage. They turned their S...

25 Kesä 1h

676: Alisha Spent 16 Years In Salons - and Distilled it all Into One $7K/Month Product

676: Alisha Spent 16 Years In Salons - and Distilled it all Into One $7K/Month Product

Alisha dropped out of year 10 to become a hairdresser, opened her own salon at 20, and ran it for nearly a decade - applying five different products to every client's hair, every single day. By the ti...

24 Kesä 34min

675: (Solo) The Money Mistake That's Quietly Killing Your Business

675: (Solo) The Money Mistake That's Quietly Killing Your Business

I've wasted so much money over the years running Foundr that I don't even want to know the number. And if I'm honest, it came down to one thing: when it's the business's money, it doesn't always feel ...

22 Kesä 8min

674: From $800 to $250M Selling Women's Fashion | Demi Marchese

674: From $800 to $250M Selling Women's Fashion | Demi Marchese

Demi Marchese started with $800, no investors, and no fashion background—just a clothing rack in the back of her car and 30 sororities to pitch in 30 days. She made $40,000 in her first month dressi...

18 Kesä 46min

673: (Solo) Your Next Team Member Might Not Be Human

673: (Solo) Your Next Team Member Might Not Be Human

Most founders are still thinking about AI as a faster way to do their work. But that is not what is happening anymore. AI agents do not help you do the task. They do the task for you. And if you have ...

15 Kesä 8min

672: From Broke College Student to $20M Brand in 10,000 Stores | ESW Beauty

672: From Broke College Student to $20M Brand in 10,000 Stores | ESW Beauty

While every brand was raising prices during inflation, Elina Wang cut hers—and nearly tripled revenue. The co-founder of ESW Beauty turned a juice bar epiphany and a $25,000 bank loan into a $20 milli...

11 Kesä 40min

671: Tori Quit The Barber Shop, Built a Brand In Her Spare Room, and Hit $1M In Under 2 Years

671: Tori Quit The Barber Shop, Built a Brand In Her Spare Room, and Hit $1M In Under 2 Years

Tori Gill was still cutting hair on weekends when she sold her first 20,000 sunscreens. A former hairdresser with two kids, no e-commerce background, and a product that took two years to develop, she ...

10 Kesä 44min

670: (Solo) Why Great Products Lose to Better Offers - and How to Fix Yours

670: (Solo) Why Great Products Lose to Better Offers - and How to Fix Yours

I see it every single time. Great product. Solid branding. Ads running. And yet it won't scale. Conversions are flat, the economics don't work, and the founder is convinced it's the creative or the fu...

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