Why Most Companies Confuse Ambition With Strategy with Rupert Morrison

Strategy isn’t a wishlist—it’s a series of tough choices about where to play and how to win. In this episode, economist, entrepreneur, and Strategic Value Creation author Rupert Morrison joins Bill Banham to break down why so many organisations confuse goals with strategy, and how to build a simple, practical system that links strategy to plans, KPIs, and boardroom decisions. Rupert walks through the core steps: define your unique value factors, map the capabilities that power them, and captu...