Why Tracking Time Won’t Save Your Agency’s Margins

Feeling behind on your agency's data game? Marcel Petitpas, CEO of Parakeeto, joins Galen Low to reframe what it really takes to build profitable, data-driven operations. Hint: it’s not about buying software or pushing for time tracking compliance. Marcel breaks down why starting with metrics, models, and meaning—not tools—is the real shortcut to operational clarity. With real-talk on utilization myths, data fluency for PMs, and how AI can actually drive measurable impact (without overwhelmin...