Building Wealth with Sustainable Materials: How Climate Innovation is Reshaping Real Estate with Josh Dorfman

Building Wealth with Sustainable Materials: How Climate Innovation is Reshaping Real Estate with Josh Dorfman

For investors, developers, and property owners, the future of real estate isn't just about location—it's about building smarter, cheaper, and more sustainably.

In this episode, Brian Hamrick sits down with Josh Dorfman, climate entrepreneur, media personality, and co-founder of Plantd, a carbon-negative building materials company recognized by Fast Company as one of the most innovative in the world.

Josh has spent his career at the intersection of business and sustainability. You may know him as the creator of The Lazy Environmentalist (Sundance Channel, Sirius XM, and two books). Today, he's focused on practical climate solutions that save money, boost NOI, and increase property values—without forcing investors to change how they build.

Topics we cover include:

  • How carbon-negative panels are replacing OSB and plywood in new construction—and why DR Horton placed a 10 million-panel order.

  • The role of AI and smart HVAC systems in cutting energy costs up to 25%.

  • Game-changing retrofits like aerosol sealing technology that stop energy leaks without tearing into walls.

  • What's next for single-family and multifamily investors, from heat pumps and induction stoves to EV charging as a revenue stream.

  • Why leading investors like Goldman Sachs are underwriting fossil-fuel-free buildings—and what that means for future returns.

Whether you own one rental or manage a large multifamily portfolio, you'll discover actionable ways to lower expenses, future-proof your properties, and unlock new profit centers while helping the planet.

Find out more:

* Weekly Newsletter | https://supercool.beehiiv.com/subscribe

* YouTube Channel | https://www.youtube.com/playlist?list=PLTcMrkjAmgqzv6Jhg6-V52gShRWKdc3t4

* LinkedIn | https://www.linkedin.com/company/getsupercool

* Instagram | https://www.instagram.com/getsupercool

* https://getsuper.cool/playbook/

Today's episode is brought to you by Green Property Management, managing everything from single family homes to apartment complexes in the West Michigan area.

https://www.livegreenlocal.com

And RCB & Associates, helping Michigan-based real estate investors and small business owners navigate the complex world of health insurance and medicare benefits.

https://www.rcbassociatesllc.com

Jaksot(588)

Speaker Spotlight: Zachary Beach | MREIC 2026

Speaker Spotlight: Zachary Beach | MREIC 2026

Zachary Beach is next up in our 2026 MREIC Speaker Spotlight series. Zachary Beach is the CEO/Partner of SmartRealEstateCoach.com, a 3x Inc. 5000 Fastest Growing Company focused on helping W2 employee...

2 Huhti 6min

Why Most Airbnbs Fail: Using Data to Pressure-Test Short-Term Rental Deals with John Bianchi

Why Most Airbnbs Fail: Using Data to Pressure-Test Short-Term Rental Deals with John Bianchi

Most Airbnb failures don't come from bad luck. They come from bad assumptions made before the deal ever closes. In this episode, John Bianchi, founder of STR Search, breaks down how he evaluates short...

30 Maalis 29min

Speaker Spotlight: Anthony Chara on Apartment Investing Opportunities in 2026 | MREIC 2026

Speaker Spotlight: Anthony Chara on Apartment Investing Opportunities in 2026 | MREIC 2026

Anthony Chara joins the Midwest Real Estate Investor Conference Speaker Spotlight to talk about why multifamily investing deserves serious attention in 2026. In this conversation, he breaks down what ...

26 Maalis 6min

When Real Estate Becomes Dead Capital: 1031 Exchanges, DSTs, and Smarter Exit Planning with Dan Ihara

When Real Estate Becomes Dead Capital: 1031 Exchanges, DSTs, and Smarter Exit Planning with Dan Ihara

At some point, every real estate investor has to ask a hard question: Is this property still working for me, or am I just holding it out of habit? In this episode, Dan Ihara, a national real estate pl...

23 Maalis 28min

Steve Brown Keynote Preview: The State Of AI And What It Means For Your Business—MREIC 2026

Steve Brown Keynote Preview: The State Of AI And What It Means For Your Business—MREIC 2026

AI is no longer theoretical. It is already changing how real estate decisions get made in underwriting, leasing, operations, marketing, asset management, and communication. In this special episode, I ...

16 Maalis 30min

MREIC 2026 Speaker Spotlight: Paul Moore—The Boring Investor: Build Real Estate Wealth Without Drama

MREIC 2026 Speaker Spotlight: Paul Moore—The Boring Investor: Build Real Estate Wealth Without Drama

Paul Moore is coming to MREIC 2026 with a message a lot of investors need right now: the path to long-term wealth isn't exciting—it's durable, disciplined, and often "boring." In this Speaker Spotligh...

12 Maalis 8min

Finding Hidden Value Through Hyper-Local Investing and Relentless Curiosity with Dr. Jordan Romano

Finding Hidden Value Through Hyper-Local Investing and Relentless Curiosity with Dr. Jordan Romano

Dr. Jordan Romano is an Ivy League–trained physician who has built a strong real estate portfolio not by chasing headlines or spreadsheets—but by going extremely hyper-local, staying curious, and lear...

9 Maalis 31min

MREIC 2026 Speaker Spotlight: John Burley—Raise Capital for Your Next Deal Like a Pro

MREIC 2026 Speaker Spotlight: John Burley—Raise Capital for Your Next Deal Like a Pro

The first Speaker Spotlight for MREIC 2026 is live. We're kicking off with John Burley, real estate fund manager and capital raiser with 40+ years of investing experience and $600M+ raised. In this co...

5 Maalis 12min

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