Building Wealth with Sustainable Materials: How Climate Innovation is Reshaping Real Estate with Josh Dorfman

Building Wealth with Sustainable Materials: How Climate Innovation is Reshaping Real Estate with Josh Dorfman

For investors, developers, and property owners, the future of real estate isn't just about location—it's about building smarter, cheaper, and more sustainably.

In this episode, Brian Hamrick sits down with Josh Dorfman, climate entrepreneur, media personality, and co-founder of Plantd, a carbon-negative building materials company recognized by Fast Company as one of the most innovative in the world.

Josh has spent his career at the intersection of business and sustainability. You may know him as the creator of The Lazy Environmentalist (Sundance Channel, Sirius XM, and two books). Today, he's focused on practical climate solutions that save money, boost NOI, and increase property values—without forcing investors to change how they build.

Topics we cover include:

  • How carbon-negative panels are replacing OSB and plywood in new construction—and why DR Horton placed a 10 million-panel order.

  • The role of AI and smart HVAC systems in cutting energy costs up to 25%.

  • Game-changing retrofits like aerosol sealing technology that stop energy leaks without tearing into walls.

  • What's next for single-family and multifamily investors, from heat pumps and induction stoves to EV charging as a revenue stream.

  • Why leading investors like Goldman Sachs are underwriting fossil-fuel-free buildings—and what that means for future returns.

Whether you own one rental or manage a large multifamily portfolio, you'll discover actionable ways to lower expenses, future-proof your properties, and unlock new profit centers while helping the planet.

Find out more:

* Weekly Newsletter | https://supercool.beehiiv.com/subscribe

* YouTube Channel | https://www.youtube.com/playlist?list=PLTcMrkjAmgqzv6Jhg6-V52gShRWKdc3t4

* LinkedIn | https://www.linkedin.com/company/getsupercool

* Instagram | https://www.instagram.com/getsupercool

* https://getsuper.cool/playbook/

Today's episode is brought to you by Green Property Management, managing everything from single family homes to apartment complexes in the West Michigan area.

https://www.livegreenlocal.com

And RCB & Associates, helping Michigan-based real estate investors and small business owners navigate the complex world of health insurance and medicare benefits.

https://www.rcbassociatesllc.com

Jaksot(593)

Economic Trends Real Estate Investors Need to Watch | MREIC 2026 Spotlight: Dr. Paul Isely

Economic Trends Real Estate Investors Need to Watch | MREIC 2026 Spotlight: Dr. Paul Isely

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Manufactured Housing as a Recession-Resistant Strategy | $45M Across 25 Communities with Matthias Gruenwald

Manufactured Housing as a Recession-Resistant Strategy | $45M Across 25 Communities with Matthias Gruenwald

Manufactured housing rarely gets attention until markets tighten. That's exactly why Matthias Gruenwald built a business around it. In this episode, Matthias, co-founder of WCG Investments, shares how...

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How to Beat Airbnb Fees: Book-Direct Strategy, Distribution Costs, and Scaling Vacation Rentals with Eric Goldreyer

How to Beat Airbnb Fees: Book-Direct Strategy, Distribution Costs, and Scaling Vacation Rentals with Eric Goldreyer

Short-term rentals have matured fast. But many operators are still stuck paying rising distribution costs while losing control of the guest relationship. In this episode, Eric Goldreyer, hospitality e...

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Nathan Biller on How to Evaluate ADU Opportunities: MREIC 2026 Speaker Spotlight

Nathan Biller on How to Evaluate ADU Opportunities: MREIC 2026 Speaker Spotlight

Nathan Biller is joining us at the 2026 Midwest Real Estate Investor Conference to break down what real estate investors need to know about ADU development in today's market. Nathan is a real estate i...

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Boring but Profitable: How Midwest Workforce Housing Beats Hype Markets with Jeremy Yost

Boring but Profitable: How Midwest Workforce Housing Beats Hype Markets with Jeremy Yost

Many Sunbelt markets that once dominated headlines are now facing oversupply, rising expenses, and compressed returns. Meanwhile, much of the Midwest is quietly doing the opposite — holding occupancy,...

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Creative Financing in 2026: Zachary Beach's MREIC Speaker Spotlight

Creative Financing in 2026: Zachary Beach's MREIC Speaker Spotlight

Zachary Beach is next up in our 2026 MREIC Speaker Spotlight series. Zachary breaks down why creative financing is becoming more important in today's market. As CEO and Partner of SmartRealEstateCoach...

2 Huhti 6min

Why Most Airbnbs Fail: Using Data to Pressure-Test Short-Term Rental Deals with John Bianchi

Why Most Airbnbs Fail: Using Data to Pressure-Test Short-Term Rental Deals with John Bianchi

Most Airbnb failures don't come from bad luck. They come from bad assumptions made before the deal ever closes. In this episode, John Bianchi, founder of STR Search, breaks down how he evaluates short...

30 Maalis 29min

Speaker Spotlight: Anthony Chara on Apartment Investing Opportunities in 2026 | MREIC 2026

Speaker Spotlight: Anthony Chara on Apartment Investing Opportunities in 2026 | MREIC 2026

Anthony Chara joins the Midwest Real Estate Investor Conference Speaker Spotlight to talk about why multifamily investing deserves serious attention in 2026. In this conversation, he breaks down what ...

26 Maalis 6min

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