How Liverpool Used Data to Sign Mo Salah, Allison, and Van Dijk | Dr Ian Graham

In football, we often obsess over the goals, the trophies, the star players. But for Dr Ian Graham, the real story sits in the unseen decisions and quiet calculations that shape everything a club becomes.

In this episode, Ian pulls back the curtain on Liverpool’s transformation, revealing how data challenged old assumptions and opened the door to one of the most successful periods in the club’s modern era. From recognising Mo Salah’s potential when others overlooked him to navigating internal battles over recruitment, Ian explains the thinking, the risk, and the conviction behind the signings that changed everything.

With clarity and humility, he reflects on the mistakes, the debates, and the culture that allowed bold choices to thrive, offering a rare look at the work behind Liverpool’s rise and the principles that still guide his approach to the game.

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