White Washing? Pan-Tone Deaf?  Why The 2026 Color Of The Year Is Pissing People Off

The Pantone Color Institute has selected its annual color of the year for 2026: Cloud Dancer, or as some have pointed out, “white." In a year of anti DEI initiatives, controversial “good genes” ads, choosing a white shade that Pantone has said “allows all colors to shine” has left a lot of people, seeing red.

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