Trust – The Real Currency of B2B with Roland Leemans

Let us know your thoughts. Get ready to redefine how you view trust in the B2B world. Together with our CEO and Co-Founder, Roland Leemans, we promise to guide you through understanding the enormity of trust and how it is not just an emotional virtue, but a key currency in the B2B context. Picture this: You've figured out how to cultivate trust within your organisation, but how do you extend that to your B2B buyer? This episode shares secrets to be a trusted advisor, using clarity, bel...