TikTok in 2025: Dance Craze, E-Commerce Boom, and Major US Spinoff

Hey listeners, buckle up for the sizzling world of TikTok in late 2025—where dance floors are on fire and headlines are exploding! Right now, dance mashups are ruling the app, with epic compilations like CHALA VIDZ's December 2025 series showcasing global dancers nailing viral moves to beats like "Hey, hey, okay, okay" and "Don't stop." From Philippines craze in Tikliton mashups to worldwide challenges, everyone's grooving to high-energy trends that mix ultimate new videos, girl tiktoks, and makeup vibes—perfect for jumping in and going viral yourself.

Beyond the fun, TikTok Shop is a total game-changer for e-commerce. The Guardian reports over 200,000 UK small businesses have joined since 2021, with Black Friday 2025 smashing records at 27 items sold per second—up 50% from last year. Think Sainsbury’s pyjamas selling out in a week after 6.6 million views or M&S livestreams moving one item every 30 seconds. Small brands like The Fat Butcher and L’ERA are doubling revenues, though experts warn of content pressure and pricing wars.

But hold onto your phones—major news is shaking things up! Evrimagaci and CNBC reveal TikTok's U.S. ops are spinning off into TikTok USDS Joint Venture LLC, closing January 22, 2026. CEO Shou Zi Chew's memo details majority American ownership with Oracle, Silver Lake, and MGX investing, a seven-member U.S. board, and data locked in Oracle centers to dodge security fears. This follows a Texas court ruling pushing legal battles forward and Trump's executive order delaying a potential ban. ByteDance keeps some stakes but hands over algorithm retraining and moderation.

Oh, and Americans are devouring news on TikTok, per PR Daily—not always from journalists, but straight from creators. GRWM videos, real skincare tips, and before-afters from Blanka are also blowing up.

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This content was created in partnership and with the help of Artificial Intelligence AI