Season 3 | Episode 9: How Heritage Brands Win Gen Z | Maria Khairallah | AURA Skypool Podcast

In this episode of the AURA Podcast, Kubi Springer sits down with Maria Khairallah, Art Director at Estée Lauder Companies, one of the most iconic names in beauty and luxury. With a strong background in fashion and luxury, Maria brings a sharp creative eye and strategic vision to one of the world’s most influential beauty houses.She offers an inside look into how she built her career as an art director and pulls back the curtain on what it truly takes to create impactful, culturally relevant campaigns in the beauty industry. A conversation exploring creativity, brand heritage, and how legacy brands continue to connect with Gen Z.Watch and listen now on YouTube, Spotify, and Apple Podcasts.www.auraskypool.com#AURAPodcast #KubiSpringer #MariaKhairallah #EsteeLauder #BeautyIndustry #AuthorityByAvantgarde #CreativeLeadership #LuxuryBranding #GenZMarketing #CreativeVoices